“We know that a high percentage of companies and nonprofits are using some form of social media, but unfortunately too many use it as a new channel to push out content.” –Social Media Strategist Sally Falkow, who will speak at April 7 Social Media Advanced Skills Huddle (“SMASH” conference) and the IABC-LA meeting immediately afterward.
Can’t attend the all-day SMASH conference? Join us for the IABC meeting directly afterward to hear a brief recap from SMASH speakers Sally Falkow and Michael Terpin. It’s April 7 from 5-7 p.m. at USC and everyone is welcome. Here’s more from Sally:
Q: What’s the most common element you find missing from social media strategies?
A: Engagement. We know that a high percentage of companies and nonprofits are using some form of social media but unfortunately too many use it as a new channel to push out content. The engagement factor is still low. Businesses need to learn to interact with their very smart and connected customers and employees.
Q: You have a new book coming out soon. What does it cover?
A: It covers social media intelligence and how to find and extract actionable insights from the fire hose of data available in the online conversations.
Tickets include a drink and appetizers and are $25 for members and $40 for non-members. Register by April 6 at http://www.eventbrite.com/event/1457462309/auto