Bios or no bios on a company website?

A member of the group seeking advice on whether or not to include bios on small companies’ websites received an overwhelming yes for a response. Answers varied on which bios to include – some felt the entire staff should be listed while others opted for only executive bios – but everyone felt that including bios and a picture is a nice touch to any website. A company seems more human and interconnected when you can go on their website and see who you are actually working with. Companies can also gain trust with potential customers and by providing more background information, can help customers determine whether or not the company’s experience and talents fit the customers’ needs.

To access the threads for these conversations or to see other topics, please visit the IABC LinkedIn group.

Each month we highlight popular discussions from IABC’s LinkedIn group. Join the conversations.