Becoming a social business is no longer an option; it’s a necessity. Social businesses integrate social media in to every aspect of the organization. They are more agile and adaptive and they provide real business value by creating a more engaged workforce and a closer connection between the organization and its customers. A key element of a social business is that all employees are empowered to engage in social media.

In the February issue of CW Bulletin, IABC experts look at the barriers to becoming a social business and offer tips for training and engaging employees to become stellar ambassadors for your organization’s brand in social media.

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