Moderated by Josh Ochs, the integrated communications panel covered everything from effective content creation, industry blunders/lessons learned, content marketing trends to leveraging social media tools.
The panel comprised of Chris Bechtel, Chief Marketing Officer, Make Good Social, Debra Eckerling, Goal Coach,Guided Goals and WriteOnLine, Priscilla Vento, Founder & CEO, 30 Miles North and James Aldous, Communications Director, OpenX.
IABC members and guests mingled with a diverse mix of West LA StartUps, Investors, Marketing/PR & corporate communications pros, social media managers, web developers, entertainment folks, gaming peeps, SEO gurus and much more.
Kicking off the panel, Josh Ochs asked the panel about leveraging online platforms to gain brand momentum, for which panelists cited a variety of tactics.
From hiring guest bloggers to managing editorial calendars, Debra Eckerling shared blogging tips, workflow tools and best practices.
On driving brand visibility, “get your video into the hands of relevant influencers,” said YouTube guru Priscilla Vento of 30 Mile North.
Chris Bechtel and James Aldous agreed Facebook is more consumer driven, and less business to business orientated. Panelists agreed. Aldous cited online chat tool Quora and Linkedin.
“Understanding where your audience lives is key,” said Bechtel.
On integrated communications, the panel discussed the changing tides of earned-owned-paid-evolved media silos.
One IABC member asked where the panel thinks social media departments “live” these days. Vento said their social media manager functions separately from their media relations. Panelists agreed.
In closing, panelists each shared a unique personal story. Turns out Priscilla Vento is an avid skateboarder, Aldous a non-fiction writer, Eckerling a karate black belt with stripe, and my personal favorite…Bechtel, a Bay Area rap video production founder (no longer). “Once clients who paid all in cash wanted their money back, I left town,” said Bechtel. The audience laughed.
For more event details and photos, follow us on facebook or twitter (@IABCLosangeles)
Special thanks, IABC-LA volunteers Stephanie Belsky, Linda Arres and event sponsor Angel Launch.
by Warner Boutin, VP, Communications – IABC Los Angeles. Photo credits by Calvin Lee.
For the complete 1-hour plus event video: