We want to hear from you!

FeedbackEventWe recently held a Feedback meetup at the Library Bar in downtown Los Angeles. IABC members and other interested parties joined board members to socialize, share their thoughts and ask questions about our chapter.

The feedback and discussion was wonderful and will greatly help your board plan upcoming events throughout 2014.

 

If you missed the event though, don’t worry, there’s still a way to share your feedback! We’ve created a survey monkey that will allow you all to give us your feedback. Click the link below and let us know what you think!

https://www.surveymonkey.com/s/IABCLA2014b

Event wrap-up: Multigenerational Workplace Communications panel

On Tuesday, November 12th, IABC Los Angeles partnered with AMA Los Angeles to host a  multigenerational workplace communications panel.

Moderated by IABC LA’s VP of student relations, Kyle Kearney; the panel included Stefan Pollack, author, “Disrupted: From Gen Y to IGen” , Sean McGill, Sales Director: Ustream , Craig Rosenkranz, Public Policy advisor & millennial trend guru Katelyn O’Shaughnessy, founder of mobile trip app “Tripscope.

KYLE Panel Smaller pix size

“For the first time in history, workplace demographics span 4 generations, meaning 20 year old new hires find themselves working side by side with colleagues 50 years older.” – Trinet HR service.

As work paradigms shift, a communications gap may emerge between generations. Our panelists discussed millennial work ethics, economic challenges and communications trends across baby boomers, Gen X & Gen Y; referred to as “millennials.”

Millennial travel expert & CEO/founder Katelyn O’Shaughnessy described the employment landscape as “entrepreneurial.”

Having exhausted traditional employment hunting tactics, O’Shaughnessy cut her own path, creating demand for positions that weren’t officially open. The approach eventually worked. O’Shaughnessy also launched a travel app, Tripscope  ,for which she recently won Social Media Week’s $100k StartUp demo competition.

“If circumstances don’t exist, you need to create them,” said O’Shaughnessy.

Online video guru Ustream Sales Director Sean McGill agreed with O’Shaughnessy, likening today’s millennial work approach to the 2000/2001 dot com bubble.

The Pollack PR Marketing Group President and author IGen, Stefan Pollack pointing out that Millennials may be quick to skip jobs for a salary bump. O’Shaughnessy disagreed, citing college debt loads and a tight job market.

The panel discussed workplace nuances such as professional clothing attire, office vs. home work hours and corporate hierarchy. O’Shaughnessy said she might be 30 minutes late, but stays 2 hours after work.

Regardless of whether you’re a Boomer or Gen X, Pollack said their employees are expected to pull their weight equally.

“Can millennials be drivers, or do they need to be pulled along?” Live tweeted IABC guest Richard Romero.

Pollack and O’Shaughnessy disagreed about Boomers texting and emailing clients at 1am if necessary. Pollack made it clear that iGen doesn’t have a lock on this 24/7 practice.

Former public policy advisor Craig Rosenkranz described Government millennial work life as a different ball game. Positioning towards his UCLA Anderson School marketing MBA, Rosenkranz looks forward to the private sector’s opportunities & challenges.

On Goverment workers’ multigenerational standards, a couple audience members spoke up, describing baby boomer culture vs. Gen X and Gen Y expectations.

The panel agreed with Pollack’s observation, outlined in his book, IGen; Disrupted, that marketers and employers need to gain millennials’ trust by listening.

For more event details, follow IABC Los Angeles on facebook and Twitter.

Special thanks, IABCLA volunteers, panelists, board of directors, AMA Los Angeles & Chipotle Burritos.

 

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March webinar: Glowing Your Business


It’s not a typo. It’s an intentional use of a word to describe the effect on businesses that take advantage of creating partnerships with non-profit companies.

If you want to increase your organization’s communications and public relations effectiveness, impact all your stakeholders and introduce proactive thinking to your C-level, you are highly encouraged to attend this webinar. Presented by Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, this webinar will show you how to

  • introduce the concept of embedding a “cause consciousness” into your organizational culture;
  • explore how cross-sector partnerships will provide significant economic and social benefit for all your stakeholders while creating a greater good for society;
  • leverage and enhance your existing corporate social responsibility, public relations and community relations programs to new levels of success; and
  • understand how to measure the return on investment from cross-sector partnerships and present a strong economic argument to your organization’s leadership for participation.

The webinar will be held twice – 7 a.m. and 4 p.m. PST – on March 28. Find out more details and register!

 

Use research to make your case to senior leaders

CEOs and other executives might understand that communication is important, but they may not see what impact it is has on the business, or the value of their own communication efforts.

In CW Radio episode #26, author Alison Davis talks about how to use five kinds of research to make the case to executives about the value of communication, and how their own role in communicating with employees can make a difference.

Coming in May: The Improv Trick!

What’s the key to teamwork, communication and creative problem solving?

Learn the trick used by every professional actor and comedy whiz. In this two-hour workshop, you’ll learn “The Improv Trick,” from Bill Chott. Bill’s interactive seminar will get you on your feet and practicing exercises that you can use to build your confidence as a public speaker, facilitate icebreakers and get a team in gear.

Bill Chott is known for his work with Selena Gomez as Mr. Laritate on Disney’s Wizards of Waverly Place, and he also voices cartoons on Saturday Night Live. He appeared on screen with Johnny Depp in The Rum Diary and was one of the stars of the Top 10 film The Ringer. In 2012, Bill won the INNY Award for Best Improv Coach and was awarded the 2010 Mastermind Award from St. Louis’ RFT Magazine. His improv troupe The Sauce was recently on the cover of the arts section of Pasadena Weekly.

You can learn a bit more about “The Trick” on Jon Grayson’s show Overnight America on CBS radio.

Watch the IABC Los Angeles website for more details!

Pinterest Unleashed! Friday, March 22

Pinterest Unleashed – Coaxing Consumers to Your Brand and Business With the Best Social Media Mix

Friday, March 22, 2013

Invest just 60 minutes and this webinar could change your thinking about communications!

The social media ecosystem is ever changing. As communicators, we’re asked to keep pace with the social tools in the marketplace to better understand which ones are relevant.

Pinterest is the fastest growing social media site ever. Join Alex Littlewood, head of Customer Success at Pinfluencer, as he sorts out and provides a strategic view of each social media opportunity. Alex is as seasoned as it gets in the social sphere. He has spent more than a decade with Silicon Valley companies leading strategy during the social revolution. He’ll guide participants through what’s happening with Pinterest and its ability to drive consumer buying behavior.

View the event summary and register for this informative event. Tune in to plan your best social media campaigns in 2013.

Build a social business by empowering employees on social media

With more emphasis being placed on the role of social media both inside and outside an organization, companies of all sizes throughout the world are learning the necessity of teaching their employees how to use this communication channel.

In this recent CW Bulletin article, “Build a Social Business by Empowering Employees on Social Media,” author Laura Nicholas lays out a five-step framework for the best way to get started.

New IABC Pacific Plains Region website

IABC’s Pacific Plains Region (of which our Los Angeles chapter is a part) has launched a new website. It provides regional news at a glance, provide links to both chapter and regional events, combines the regions Facebook and Twitter feeds in one place and highlights activities from the various chapters.

Take a look at the new Pacific Plains Region website at http://ppr.iabc.com.

From the Discovery files: Conversations with CEOs

What do CEOs value in communication? Marketwire sponsored an IABC Research Foundation study that found the answer to that question and more. Here are podcasts of three of the interviews conducted for that study.

These are just a few of the podcasts available to members on Discovery, IABC’s next-generation online library.