Use research to make your case to senior leaders

CEOs and other executives might understand that communication is important, but they may not see what impact it is has on the business, or the value of their own communication efforts.

In CW Radio episode #26, author Alison Davis talks about how to use five kinds of research to make the case to executives about the value of communication, and how their own role in communicating with employees can make a difference.

Coming in May: The Improv Trick!

What’s the key to teamwork, communication and creative problem solving?

Learn the trick used by every professional actor and comedy whiz. In this two-hour workshop, you’ll learn “The Improv Trick,” from Bill Chott. Bill’s interactive seminar will get you on your feet and practicing exercises that you can use to build your confidence as a public speaker, facilitate icebreakers and get a team in gear.

Bill Chott is known for his work with Selena Gomez as Mr. Laritate on Disney’s Wizards of Waverly Place, and he also voices cartoons on Saturday Night Live. He appeared on screen with Johnny Depp in The Rum Diary and was one of the stars of the Top 10 film The Ringer. In 2012, Bill won the INNY Award for Best Improv Coach and was awarded the 2010 Mastermind Award from St. Louis’ RFT Magazine. His improv troupe The Sauce was recently on the cover of the arts section of Pasadena Weekly.

You can learn a bit more about “The Trick” on Jon Grayson’s show Overnight America on CBS radio.

Watch the IABC Los Angeles website for more details!

Pinterest Unleashed! Friday, March 22

Pinterest Unleashed – Coaxing Consumers to Your Brand and Business With the Best Social Media Mix

Friday, March 22, 2013

Invest just 60 minutes and this webinar could change your thinking about communications!

The social media ecosystem is ever changing. As communicators, we’re asked to keep pace with the social tools in the marketplace to better understand which ones are relevant.

Pinterest is the fastest growing social media site ever. Join Alex Littlewood, head of Customer Success at Pinfluencer, as he sorts out and provides a strategic view of each social media opportunity. Alex is as seasoned as it gets in the social sphere. He has spent more than a decade with Silicon Valley companies leading strategy during the social revolution. He’ll guide participants through what’s happening with Pinterest and its ability to drive consumer buying behavior.

View the event summary and register for this informative event. Tune in to plan your best social media campaigns in 2013.

Build a social business by empowering employees on social media

With more emphasis being placed on the role of social media both inside and outside an organization, companies of all sizes throughout the world are learning the necessity of teaching their employees how to use this communication channel.

In this recent CW Bulletin article, “Build a Social Business by Empowering Employees on Social Media,” author Laura Nicholas lays out a five-step framework for the best way to get started.

New IABC Pacific Plains Region website

IABC’s Pacific Plains Region (of which our Los Angeles chapter is a part) has launched a new website. It provides regional news at a glance, provide links to both chapter and regional events, combines the regions Facebook and Twitter feeds in one place and highlights activities from the various chapters.

Take a look at the new Pacific Plains Region website at http://ppr.iabc.com.

From the Discovery files: Conversations with CEOs

What do CEOs value in communication? Marketwire sponsored an IABC Research Foundation study that found the answer to that question and more. Here are podcasts of three of the interviews conducted for that study.

These are just a few of the podcasts available to members on Discovery, IABC’s next-generation online library.

Deadline extended for the Gold Quill Awards

Good news! IABC has extended the entry deadline for this year’s Gold Quill Awards by two weeks. You now have until Monday, March 18, to submit your winning entry. Past entrants who didn’t win may also re-enter their submissions from 2011 and 2012. It’s easy to enter online, and you can find out everything you need to know by going to Gold Quill at a glance.

Did you miss the 2013 ROI Communication Benchmark Report webinar?

If you missed ROI Communication’s complimentary webinar on key findings from the 2013 ROI Communication Benchmark Report or would like to hear an overview again, you can access a full replay of the webinar (requires sign in/registration). This 30-minute webinar shows how a robust, effective employee communication function leads to better financial performance. Once you launch the Adobe Connect recording please pause and then press play to sync up the slides with the audio. A complimentary overview webinar will be offered again in May if you would prefer to listen live.

Questions? Contact roibenchmark@roico.com.

 

March is member Get-a-Corporate Member month


IABC is repeating our annual member Get-A-Corporate-Member promotion in March. Any member who recruits a new corporate membership (group of five or more from the same company with the same renewal date) gets three free months of membership for each new corporate package recruited – up to a full year of complimentary membership.

Refer the company and point of contact within that company to corporatepackages@iabc.com or Marie Coppola at mcoppola@iabc.com. IABC will send you a quote, plus everything else you and your company need to start enjoying the benefits of IABC membership.

Nominations Open – 2012-2013 LA chapter board members and directors

Nominations for July 2012 – June 2013 LA chapter board year are now open.

If you are a current IABC member and interested in volunteering to advance your career, expand your network, gain management experience, or develop your communications skills, please review the board and volunteer positions listed below and contact Paula Cassin, at la-president@iabc.com or 805 758-3392 to discuss!  We welcome all help, of all sorts and sizes.  We do have people expressing interest in many of the roles listed, but can always find a match for your personal goals and what’s needed to run the chapter. 

The deadline for nominations is midnight Saturday, the 12th of May.

IABC Los Angeles is a unique professional association, known for its friendliness and for providing access to network of 14,000 professionals around the world. The Los Angeles Chapter has been providing face-to-face, quality networking and professional development events for all communicators in the LA area for decades, all through a rotating volunteer board.IABC Logo

Serving on the board provides an incomparable professional development experience, creates lifelong friendships, and provides opportunities for communicators to expand their skill set in areas that may not be available at work.

Potential projects for 2012-2013 include planning the events program for 2012-2013,  rethinking event structure (virtual events? can we tie in social media more deeply at live events? partnering with other organizations? experimenting with the cutting edge in comms), overhauling how we showcase members online and at events, expanding our membership to new groups of practitioners.

Board level roles include the opportunity to travel to IABC Leadership Institute (Scottsdale, AZ in 2013) and regional IABC meetings, to meet with peers from around the world and also to regional chapter meetings and conferences.

Chapter board level roles:

President 2012-2013 – (Dana Edler)

Past President 2012-2013 – (Paula Cassin)

President Elect – Position Responsibilities:

  • Automatic succession to the position of president
  • Perform duties assigned by the president
  • Act on the president’s behalf in case of their absence
  • Act as the chapter’s main contact person for the Pacific Plains Regional Board
  • Manage the development of the official slate of next fiscal year’s Board members and work with the president to issue the final slate for voting to IABC-LA’s members
  • Manage the volunteering director and help establish  a healthy turnover of volunteers
  • Provide advice and counsel to the president on the direction and progress of the chapter

VP of Communications – Position Responsibilities:

  • Maintain the chapter’s broadcast communications calendar and craft the communications plan for the year (using past resources, best practice templates/work plans, and own initiative)
  • Manage and coach the social media, email, newsletter and website directors as needed to get content posted and broadcast.
  • Ensure all member mailings reflect the IABC-LA brand
  • Create and maintain a style book that reflects IABC-LA’s preferred look and feel for all member communications
  • Collect and publish member profiles
  • Work with the newsletter director to deliver the monthly e-mail newsletter for members

VP of Membership – Position Responsibilities:

  • Advocate and coach chapter volunteers on membership value and craft a membership promotion for the year (using past examples, best practice templates/work plans, and own initiative)
  • Member outreach – new, renewing, and lapsing members
  • Email new member packets monthly to all new IABC-LA members
  • Call members on their anniversary to thank them for their membership and ask for their feedback about events etc. being offered
  • Reach out to prospective new members and encourage them to join – through email, phone or mailings
  • Manage and coach new member welcome volunteers
  • Promote membership deals that IABC International offers by asking Website Chair to post details on the LA site and sharing that information with regional event planners so they can announce opportunities at monthly events.

VP of Professional Development (Programming, Events) – Position Responsibilities:

  • Lead Programming Committee to determine event calendar for September 2012- June 2013
  • Responsible for event calendar changes, updates, and relaying info to website director for posting
  • Manage and coach regional event directors, helping them stay on track, flag any problems
  • Responsibility for maintaining central database/info on topics, speakers, venues
  • Maintain a list of locations that have hosted events in the area for use by future Board members
  • Update Board on event status monthly

Treasurer – Position Responsibilities:

  • Must have served on the IABC-LA Board of Directors for one full fiscal year prior to accepting the role of Treasurer
  • Ensure the financial health of the chapter by monitoring the budget, managing all financial accounts, monitoring all financial transactions and issuing payments to vendors
  • Reimburse board members for expenses
  • Store and maintain all financial receipts and records
  • Prepare financial reports for IABC as requested by IABC
  • Manage new vendor contracts as necessary

 Directors (reporting to and coached by a board member, varying levels of commitment required):

Social Media – responsible for Twitter, Facebook, LinkedIn Group, and promoting chapter members and activities through social media

Events, South Bay – organize an event for a particular month in a particular region

Events, Pasadena/Burbank – organize an event for a particular month in a particular region

Events, Downtown- organize an event for a particular month in a particular region

Events, Woodland Hills/Westlake- organize an event for a particular month in a particular region

Website – post news, event information, member profiles, event photos/video on our website

Monthly Newsletter – monthly round up of events, activities, notable news from IABC that goes out to members and non-members

Email communications – manage email broadcasts and eventbrite broadcasts during the year

Job Board  – receive and post job openings provided for SoCal during the year (5-10 per month currently), promote and spread awareness of our members-only free channel

Event volunteer – check in registrants, print out badges, etc)

Secretary/Administrator – attend board meetings, take minutes and post, print name badges,

New Member Welcome Committee – volunteers who contact new IABC members, find them a buddy, assist the VP Membership,  introduce new members at events

Programming Committee – volunteers who meet during June and July 2012 to agree and schedule the event calendar for 2012-2013

Volunteering – connect with members and non-members interested in volunteering and connect them to the right director or VP.