March webinar: Glowing Your Business


It’s not a typo. It’s an intentional use of a word to describe the effect on businesses that take advantage of creating partnerships with non-profit companies.

If you want to increase your organization’s communications and public relations effectiveness, impact all your stakeholders and introduce proactive thinking to your C-level, you are highly encouraged to attend this webinar. Presented by Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, this webinar will show you how to

  • introduce the concept of embedding a “cause consciousness” into your organizational culture;
  • explore how cross-sector partnerships will provide significant economic and social benefit for all your stakeholders while creating a greater good for society;
  • leverage and enhance your existing corporate social responsibility, public relations and community relations programs to new levels of success; and
  • understand how to measure the return on investment from cross-sector partnerships and present a strong economic argument to your organization’s leadership for participation.

The webinar will be held twice – 7 a.m. and 4 p.m. PST – on March 28. Find out more details and register!

 

Use research to make your case to senior leaders

CEOs and other executives might understand that communication is important, but they may not see what impact it is has on the business, or the value of their own communication efforts.

In CW Radio episode #26, author Alison Davis talks about how to use five kinds of research to make the case to executives about the value of communication, and how their own role in communicating with employees can make a difference.

Coming in May: The Improv Trick!

What’s the key to teamwork, communication and creative problem solving?

Learn the trick used by every professional actor and comedy whiz. In this two-hour workshop, you’ll learn “The Improv Trick,” from Bill Chott. Bill’s interactive seminar will get you on your feet and practicing exercises that you can use to build your confidence as a public speaker, facilitate icebreakers and get a team in gear.

Bill Chott is known for his work with Selena Gomez as Mr. Laritate on Disney’s Wizards of Waverly Place, and he also voices cartoons on Saturday Night Live. He appeared on screen with Johnny Depp in The Rum Diary and was one of the stars of the Top 10 film The Ringer. In 2012, Bill won the INNY Award for Best Improv Coach and was awarded the 2010 Mastermind Award from St. Louis’ RFT Magazine. His improv troupe The Sauce was recently on the cover of the arts section of Pasadena Weekly.

You can learn a bit more about “The Trick” on Jon Grayson’s show Overnight America on CBS radio.

Watch the IABC Los Angeles website for more details!

Pinterest Unleashed! Friday, March 22

Pinterest Unleashed – Coaxing Consumers to Your Brand and Business With the Best Social Media Mix

Friday, March 22, 2013

Invest just 60 minutes and this webinar could change your thinking about communications!

The social media ecosystem is ever changing. As communicators, we’re asked to keep pace with the social tools in the marketplace to better understand which ones are relevant.

Pinterest is the fastest growing social media site ever. Join Alex Littlewood, head of Customer Success at Pinfluencer, as he sorts out and provides a strategic view of each social media opportunity. Alex is as seasoned as it gets in the social sphere. He has spent more than a decade with Silicon Valley companies leading strategy during the social revolution. He’ll guide participants through what’s happening with Pinterest and its ability to drive consumer buying behavior.

View the event summary and register for this informative event. Tune in to plan your best social media campaigns in 2013.

Build a social business by empowering employees on social media

With more emphasis being placed on the role of social media both inside and outside an organization, companies of all sizes throughout the world are learning the necessity of teaching their employees how to use this communication channel.

In this recent CW Bulletin article, “Build a Social Business by Empowering Employees on Social Media,” author Laura Nicholas lays out a five-step framework for the best way to get started.

New IABC Pacific Plains Region website

IABC’s Pacific Plains Region (of which our Los Angeles chapter is a part) has launched a new website. It provides regional news at a glance, provide links to both chapter and regional events, combines the regions Facebook and Twitter feeds in one place and highlights activities from the various chapters.

Take a look at the new Pacific Plains Region website at http://ppr.iabc.com.

From the Discovery files: Conversations with CEOs

What do CEOs value in communication? Marketwire sponsored an IABC Research Foundation study that found the answer to that question and more. Here are podcasts of three of the interviews conducted for that study.

These are just a few of the podcasts available to members on Discovery, IABC’s next-generation online library.

Deadline extended for the Gold Quill Awards

Good news! IABC has extended the entry deadline for this year’s Gold Quill Awards by two weeks. You now have until Monday, March 18, to submit your winning entry. Past entrants who didn’t win may also re-enter their submissions from 2011 and 2012. It’s easy to enter online, and you can find out everything you need to know by going to Gold Quill at a glance.

Did you miss the 2013 ROI Communication Benchmark Report webinar?

If you missed ROI Communication’s complimentary webinar on key findings from the 2013 ROI Communication Benchmark Report or would like to hear an overview again, you can access a full replay of the webinar (requires sign in/registration). This 30-minute webinar shows how a robust, effective employee communication function leads to better financial performance. Once you launch the Adobe Connect recording please pause and then press play to sync up the slides with the audio. A complimentary overview webinar will be offered again in May if you would prefer to listen live.

Questions? Contact roibenchmark@roico.com.

 

March is member Get-a-Corporate Member month


IABC is repeating our annual member Get-A-Corporate-Member promotion in March. Any member who recruits a new corporate membership (group of five or more from the same company with the same renewal date) gets three free months of membership for each new corporate package recruited – up to a full year of complimentary membership.

Refer the company and point of contact within that company to corporatepackages@iabc.com or Marie Coppola at mcoppola@iabc.com. IABC will send you a quote, plus everything else you and your company need to start enjoying the benefits of IABC membership.