Bios or no bios on a company website?

A member of the group seeking advice on whether or not to include bios on small companies’ websites received an overwhelming yes for a response. Answers varied on which bios to include – some felt the entire staff should be listed while others opted for only executive...

What does a communication plan look like?

A communication plan looks very much like a strategic plan or a marketing plan. Remember, to be called strategic, it must share some of the same elements and methodology of accepted planning formats. My model for a strategic communication plan contains the following...

Cafe2Go No. 86: Tim Buckley on the 2013 Gold Quill Awards

In this Cafe2Go interview, Neville Hobson, ABC, interviews Tim Buckley, 2013 Chair of the IABC Gold Quill Awards, about the program. Tim outlines some of the significant changes now in place including new divisions and categories that open the Gold Quill program to...