IABCLA Discusses “Communicating Big Changes” 

Thank you to all who attended IABCLA’s professional development event, Communicating Big Changes, on November 8 in Santa Monica!

Experts in branding, internal comms, marketing, and community-building shared their experiences communicating to their stakeholders, and thereby enabling understanding, engagement — and success.

The panelists were:
David Gordon Schmidt, communication director at Strategic Outreach
Jenny Matkovich, marketing director at MarketCast Group
Jose Zavala, director of employer branding, communications and training at
Twentieth Century Fox
Ephraim Freed, employee experience manager at Regent LP, moderated

IABCLA’s next happening will be a holiday mixer on November 29 from 6 p.m. to 8 p.m. at Pearl’s Rooftop in West Hollywood. Click here to sign up!

Join IABC in October and Save!

The IABCLA board at a chapter mixer in May 2018.

October is IABC membership month! Join now and you’ll receive 10 percent off. Some of the many benefits include networking, professional development, and educational opportunities.

Eli Natinsky, the chapter’s vice president of operations, reflected on his time with IABCLA in a recent blog post. It’s a personal account on the advantages of belonging. 

To learn more, go to the membership section of the IABCLA site. You can also email: la-membership@iabc.com.

We hope you’ll take part!

IABCLA Discusses Writing Skills at September Coffee Connection

Grant Skakun led a conversation about writing at September’s Coffee Connection.

IABCLA met for its Coffee Connection meeting on September 8 at Ambrose Cafe in Pasadena. Grant Skakun, IABCLA director of newsletters and instructor at Eucrest Writing, led a conversation about clear and effective writing with fellow board members, IABCLA members, and communications professionals.

Topics discussed included analyzing the audience before writing, achieving the purpose for writing, following a writing process, structuring key messages, using professional word choice, following style guides, and improving writing performance.

Coffee Connections are fun and engaging opportunities to network with colleagues, discuss topics related to our field, and enjoy coffee and pastries. Check the IABCLA calendar for our next meeting.

 

Creating Engaging Content with Facebook’s Newest Update

 

We hosted our first event of 2018 on February 21! Julie Wright, president and founder of (W)right on Communications, moderated our Dine & Discuss focused on the newest Facebook algorithm changes and how that impacts brand strategy.

If you don’t already know, the Facebook algorithm, nicknamed the “friends and family update,” favors content from your friends rather than from businesses. This change pushes for businesses to pay for boosted content in order to still be seen. Although paid boosted content can be very valuable, Julie advises that there’s still a great opportunity to be seen through organic content – that is if you are creating the right kind. In order to still reach audiences amidst the algorithm change it is crucial to create content that fosters engagement, meaning content that encourages comments, conversation and sharing.

Julie shared seven tips on how to do that:

1. Avoid yes or no questions: Julie says to think of social media as a cocktail party. Asking yes or no questions at a cocktail party leaves room for a one word answer and doesn’t allow for the conversation to flourish. Instead, try to ask questions that encourage a longer response and more engagement.

2. Focus on nostalgia: This is great for unique content creation. For example, take part in #ThrowbackThursdays or #FlashbackFridays.

3. Focus on storytelling: Posts that tell a story are more engaging and interesting.

4. Feature real people: Whether this means using user generated content or posting about your company’s employees, showcasing real people and real emotions creates engaging content.

5. Use Facebook Live: Facebook Live achieves 6x the interaction than organic content. Followers are notified when a buisness goes live, encouraging more viewers to watch and engage with the video. Furthermore, the video can live on as a post on your page allowing followers to watch the video long after it was recorded. Julie advises to still prep before going live: decide on an introduction, have a focus for the video and end with a call to action.

6. See First option on Facebook: Facebook users have the ability to check off a “see first” option for a Facebook page. This guarantees that your page’s content will have priority for showing in their newsfeeds. Julie says not to be afraid to ask your followers to check off this option for your page! For example: “If you want all the latest news on our upcoming event, make sure to check off the “see first” option on our page….” More information on how to set it up is here.

7. Turn on the Audience Optimization setting: Facebook allows you to improve your organic visibility on posts by turning on this function in your settings. This allows you to target your posts to specific segments of your page’s audience based on their interests! An easy and effective tool. More information on how to use the function is here.

We want to thank Julie for the invaluable insight and to all those who could make it last night! We all enjoyed great food and even better conversations. To those who couldn’t make it, we hope the above tips will help get your social media strategy focused in the right direction!

Join us at our next IABCLA event: Coffee Connection on March 3!

Event Recap: Nine & Dine Discussion About Ethics in the Age of Alternative Facts

Six LA communicators gathered around the dinner table in Venice March 31 to share experiences and challenge each other on how ethics play a role in our professional lives. As one diner said, “we have a balancing act inside us.”

The discussion focused mostly on internal communications, reviewing ethical issues inherent in leadership, as well as corporate culture, change management and organizational strategy. The group’s discussion continually circled around the idea that internal communicators, especially, play a variety of roles all at once. While they help executives and organizational leaders drive change, they also are like the nerve networks of the human body, bringing signals in from all the extremities to inform the central brain.

Cheryl Farrell (Internal Communications Manager at RAND Corporation), who facilitated the conversation, posed a “lightning round” where individuals posed solutions to a short case study. Six participants contributed six unique solutions.

IABCLA’s new VP for Communications, Ephraim Freed, summed up the discussion at the end of the night saying: “internal communicators are advisers to executives, champions of employees and bastions of truth and ethics.”

IABCLA members and those interested in IABC can look out for our next Nine & Dine event, which will focus on the topic of diversity and take place in downtown Los Angeles.

Leadership Institute Volunteer Opportunities List

The Los Angeles and Orange County chapter members are being called on to form a Hospitality Task Force for the IABC Leadership Institute conference in Long Beach this February, 4-6. Several exclusive volunteer opportunities are available within this committee  for those wishing to be part of an international event while demonstrating leadership skills.

VOLUNTEER LEADER POSITIONS:

  • Hospitality Committee CO-CHAIRS: One member from Los Angeles and one member from Orange County chapters, preferably past chapter leaders. This position(s) will:
    • Name the three positions on the Hospitality Task Force for the Leadership Institute and ensure that they understand their roles:
      • Volunteer coordinator
      • Hospitality coordinator
      • Dine-around coordinator
    • Set up regular meetings of the Hospitality Task Force and establishing a reporting structure to track progress
    • Communicate important information from staff to other task force members
  • Volunteer Coordinator:
    • Recruit 10-15 core volunteers to hep staff registration, hospitality and dine-around tables.
      • These volunteer staff positions are to be organized in shifts for a total of 2-5 hours throughout the LI conference.
    • Assign volunteer schedules at least two week prior to LI and provide instructions about responsibilities
    • Provide IABC staff liaison with a schedule that lists volunteer names, contact information and schedule.
    • Working with the Dine-Around Coordinator to recruit a dine-around host for each of the dine-around restaurants and provides direction for their assignment.
    • Working with Hospitality Coordinator, recruiting volunteers to lead the hospitality activities on Thursday/Friday of the LI conference.
    • With the hospitality and dine-around coordinators, recruit volunteers to staff the hospitality and dine-around tables over four days of the LI conference.
  • Hospitality Coordinator: The Hospitality Team is largely responsible for making sure that the conference’s social programs not only capture the international culture of the association, but also the spirit of the host city and region. The coordinator of this team will:
    • Manage the staffing and setup of a hospitality table onsite to introduce visitors to the host city, including where conference attendees can get information about restaurants, city tours, points of interest and other must-sees.
    • May develop a resource list of city restaurants, attractions and information to help familiarize attendees with the city.
    • Obtains hospitality tale materials such as city maps, transportation information and coupons (if possible).
  • Dine-Around Coordinator: The Friday-evening dine-around, coordinated entirely by the local chapters (LA and OC), has proven to to be of the highlights of the Leadership Institute. The dine-around provides participants with an opportunity to network with one another in a relaxed, informal setting and to enjoy one of the city’s restaurants while learning more about local city. Chapter volunteers serve as hosts at this “pay your own way” dinner. The coordinator of this team will:
    • Coordinate Friday evening dinners to approximately 10 local restaurants.
    • Identify restaurants in a range of cuisines and budgets, make reservations prior to the conference, and reconfirm all reservations on the day of the event.
    • Develop individual restaurant sign-up sheets with sample menus, cost information, and other key restaurant info for the dine-around table at the conference.
    • Works with volunteers to manage sign-ups at the dine-around table at the conference, Thursday-Friday
    • Identifies and recruits volunteers (dine-around hosts) to lead dinner groups on Friday evening. Provides instructions to the hosts.
    • Designs and prints a dine-around guide for onsite distribution at the conference and/or posts dine-around information on chapter websites prior to the conference.

 

SUPPORT VOLUNTEER POSITIONS

CMP Exam Proctor(s): The Communication Management Professional certification exam is to take place on Thursday during the conference. It is preferred that one male and one female volunteer to be present to sit in for this exam, as proctors must escort test-takers to the restroom if needed, in order to eliminate any opportunity for cheating. There will be a 20-30-minute training session provided to the proctors for the exam.

Core Volunteers: 10-15 volunteers to receive LI registrations and participate in the following duties:

  • Provide support at IABC registration desks to welcome attendees and distribute conference badges and materials
  • Checking badges at general session doors
  • Staffing the following two tables:
    • Hospitality Table. The volunteers who staff this table provide attendees with info about restaurants, points or interest and other must-sees. They will host a table with city guides, maps and other visitor info. Hospitality Table hours roughly follow IABC registration hours, Thursday/Friday.
    • Dine-Around Table. The volunteers who staff this table assist attendees in sign-up for the Friday dine-around restaurants. Familiarity with restaurants on the list is an asset. Dine-around table hours roughly follow IABC registration hours, Thursday/Friday.
    • Note: Hospitality and Dine-Around tables may be combined into one table for this event.

Dine-Around Hosts to act as hosts for dinner groups on Friday evening during the dine-around at local restaurants. These volunteers ensure their entire group is assembled and assist the group in traveling to the restaurant by taxis, public transportation, or by foot. All dinner attendees pay for their own meals and transportation to the restaurant. Local chapter current members are preferred. These volunteers do not receive a complimentary LI registration.

 

INCENTIVES AND BENEFITS

IABC will arrange and assist in the delivery of onsite training at the hotel for all volunteers within the week prior to the conference.

The hospitality task force benefits from the opportunity to promote chapter activities and membership to attendees. Further, volunteers have the chance to network with other chapters’ members and demonstrate leadership within the chapter.

IABC’s conference budget does not include funds for any additional initiatives that the hospitality task force may choose to develop. Any initiative that the task force may wish to pursue should first be discussed with the IABC conference staff to ensure that it is in line with programming and sponsorship goals as set forth by the Program Advisory Committee and IABC, and the task force understands that it is responsible for all associated expenses.

IABC Leadership Institute in Long Beach this February

Take advantage of the LI Conference’s exclusive volunteer opportunities or register for the CMP Certification exam.

IABC’s Los Angeles and Orange County chapters are proud to host the IABC Leadership Institute Conference February 4-6, 2016, in Long Beach. Over 100 attendees from around the world will be visiting our area to share best practices, refine ideas and build relationships.

Even if you don’t currently occupy a leadership position with IABC, there is still opportunity for you to be involved i making this event a success. The Los Angeles and Orange County chapters will form a Hospitality Committee to facilitate registration, networking, and proctoring the CMP Certification exam.

This committee will:

  • Organize the Dine-Around
  • Host a welcome/resource table
  • Provide an exam proctor for the CMP Certification exam (details below)
  • Recruit volunteers

We are looking for one member from IABC-LA to join an Orange County member in co-chairing this Hospitality Committee. IABC will arrange and assist in the delivery of onsite training at the hotel for all volunteers within the week prior to the conference.

Here’s your chance to be part of an international event while networking and demonstrating leadership skills. Contact communications-vp@iabcla.com if you are interested in volunteering in any of the above areas. (More detailed volunteer position information will be posted soon.)

 


 

COMMUNICATION MANAGEMENT PROFESSIONAL (CMP) CERTIFICATION

During the LI Conference we will be offering the CMP Certification exam on Thursday, Feb. 4. Candidates that successfully complete the application process developed by the Global Communication Certification Council will be eligible to register for the exam. Keep these important dates in mind:

  • Jan. 4: Application deadline for PRIORITY consideration for the Feb. 4 exam date
  • Jan. 22: Deadline for candidates to register for the October exam
  • Feb. 4: Exam administration

For more information and access to the certification handbook and application, visit the CMP Certification page. For questions regarding the GCCC, contact Sara Fowdy, Ed. D. at GCCC@iabc.com.

October Means Membership Discounts. Top 10 Reasons to Join or Renew!

Belonging to a professional organization is more than just a resumé booster—it can enrich your entire career. And in this large, diverse, metropolitan area of Los Angeles, it’s a real treat to schmooze with other communicators and get to know what’s going on behind the scenes at other organizations. Plus, IABC-LA’s monthly webinar series offers chances to learn a thing-er-two or showcase your own strategies and experiences.

October is IABC’s Membership Month, which offers 10% off international dues and will waive the $40 application fee. Current IABC members who recruit new members are also eligible to win a 2016 World Conference Registration Package.

And in honor of Membership Month, here’s a little reminder of what a professional organization can do for you:

Top 10 Reasons to Join a Professional Organization

posted by 4CTechnologies

  1. Broaden your knowledge: Professional organizations sometimes offer courses, seminars and/or lectures to keep themselves and their members up to date on the latest industry innovations, research and trends. Staying informed on your industry’s trends will only help you in the long run and will put you one step ahead of the competition!

    2. Take charge of your career: Take advantage of career resources. Associations often have job listings online or in print available only to their members. This is a great way to find targeted job postings for your area of interest.

    3. Build a better resume: Many organizations have career resources available such as tips on effective resumes or cover letter writing. Listing your association membership on your resume is impressive to current or future employers as it shows that you are dedicated to staying connected in your profession.

    4. Enhance your network: We all know that networking is key for the movers and shakers of the community! Making connections is critical, and joining associations give countless opportunities to connect on a local and sometimes even global level. For most people, creating professional relationships is important, and joining a group allows you to have a sense of security and trust. From this, you are able to support and help one another in reaching your professional goals.

    5. Be a Leader: Professional associations give you an opportunity to develop your skills as a leader, and this is important not only for your personal growth, but for your growth in your firm.

    6. Become a mentor: Giving back can be the greatest reward and benefit. Participating in forums, chat groups or discussion boards sponsored by an association is also a great way to grow your network. This allows you to use your peers as sounding boards and often make some great friends with the same interests as you.

    7. Make a new friend: Once we graduate from school, we all know how hard it is to get out and meet new people and make a new friend! Use professional networking groups as an opportunity to escape the norm and meet new people that may give you a reason to come out of your shell a bit more and have fun.

    8. Give back to the community: There are plenty of organizations that coordinate socially conscious initiatives to support community efforts. Whether it is a nearby animal shelter or a food drive for a local charity, there are sure to be plenty of options for you to choose for if you are looking to give back.

    9. Strength in Numbers: We live in a day and age where establishing a presence in any given career field often demands working long hours in the office and bringing work home when the doors close. At the end of the day, you may have ideas for cultivating partnerships, yet not feel up to shouldering all the responsibility to organize them. In a community organization, you have access to an established support system of experienced people who are motivated to get things done. The battle is half-won!

    10. Stay Inspired and Stay Motivated: Learn to love what you do! You may not even know that you love something, but it’s important to be proactive about things you discover on the journey. Join a professional organization and discover something new TODAY!

State of the chapter – May 2015

It’s been a year of change for IABC Los Angeles. Following our “lite-mode” plan we set out last summer, we have shifted from in-person events to online webinars to make better use of our resources. We’ve been happy to see many of you joining our webinars, and look forward to seeing the rest of you on our upcoming sessions (listed below).

It’s also the time of year where we elect the new Board of Directors for the chapter’s 2015-16 fiscal year. I’ve listed our current proposed slate of board members below, along with open positions. If you’re interested in a great professional development opportunity with a great team, please consider running for a seat on the board. Simply send an email to our President-Elect Nick Duggan at communications-vp@iabcla.com letting us know which position(s) you’re interested in, and he will explain the nomination process.

It’s been an honor to serve as your chapter President for the past year, and I look forward to remaining involved on the board and in the chapter in the year to come. Thank you for your continued support of IABC Los Angeles!

Best regards,
Mike

Mike Spasoff
President, 2014-15
IABC Los Angeles

 

Board Nominations

The chapter board intends to nominate the following slate of individuals to serve as the 2015-16 Board of Directors. Any open positions listed are available for any members to apply – simply send us an email. Anyone nominated to join the board must be a member of IABC. If you are not a member yet, please consider joining.

President Nick Duggan
Immediate Past President
& Webmaster
Mike Spasoff
Past President & Treasurer Nicole Maury
VP, Social Media Leslie Dodson
VP, Live Events open – apply here
VP, Webinars open – apply here
VP, Membership open – apply here
VP, Volunteers open – apply here
VP, Chapter Communications open – apply here
VP, External Communications open – apply here

Applications or nominations must be received by Friday, May 15. Voting instructions will be sent to all IABC-LA members by Wednesday, May 20. Votes will be due by Friday, May 29.

 

Upcoming Webinars

We are excited to announce our IABC-LA Learning Lounge webinars for the next few months. Mark the dates on your calendar to join us from wherever are to connect with colleagues and learn something new!

Tuesday, May 19, 12-1PM Career Development Roundtable: Sharing What Works
IABC Los Angeles board & members
Tuesday, June 9, 12-1PM Organizational Adaptability in a Complex World
Jeff Martindale, McChrystal Group
Tuesday, July 14, 12-1PM Strategic Planning, Fast & Fun
Barbara Fagan-Smith, ROI Communications
Tuesday, August 11, 12-1PM Social Business vs. Social Media: What’s
the Difference and Why Does It Matter?
Justin Levy, Citrix                              
Tuesday, September 8, 12-1PM Build Your Leadership Brand
Alison Davis, Davis & Company

IABCLA Presented “Hack Your Life” Webinar

On Tuesday, April 14, 2015 IABC Los Angeles presented a new “Hack Your Life” webinar as part of IABC-LA’s Learning Lounge Webinar Series during lunchtime. The webinar was presented by Demir Gjokaj, Founder of Lifehack Bootcamp, a system in eliminating, automating and outsourcing the clutter in your life. IABC-LA board member Nick Duggan moderated the well-attended webinar while Demir presented five life hacks to reclaim time in your life…not so you can do more(!) yet so you can truly be present, less stressed and focus on one task at a time.

Built on the premise we live in a perpetual multi-tasking, time-starved world, Demir states emphatically “there is no such thing as multi-tasking”...we’re switch-tasking (poorly) from one unfocused task to another. (I’ve been saying this for the last few years!)  Lifehacking is about applying single-minded focus to a task by knowing exactly what outcome you’re working for. How many of us can admit it’s seemingly “more productive” or “more efficient” to answer email threads first to get them “taken care of” before we would suffer the pain of shutting off our phones, email and other gadgets to work on a priority project? Shut off our cell phones? Is Demir crazy?! Not so much.

Demi Gjokaj’s journey and his qualified exuberance for the life hack topic began with an admission he was, in fact, originally terrible at time organization and de-cluttering his life. While excelling as the youngest frequent commentator on Bloomberg and co-founder of start-up MONTAJ, which pioneered social media and video storytelling, Gjokaj became frazzled from the constant demands of managing time, technology and daily work and home life. Demir became dedicated to the notion it really doesn’t have to be this way. We make constant choices throughout the day to mismanage our work and home life resulting in too much stress, ignoring what’s really important and many times because expectations of others’ are involved…we allow our lives to become “stolen”.

We learned there are very painful consequences to not having life hack systems in place including being supremely scattered with and without tech, big dreams not moving anywhere closer, getting seriously behind, losing out on opportunities, and even financial problems.  We also learned some techniques towards reclaiming your life so you can be engaged, alive, present…and joyful!

If you’d like to learn what the tomato timer technique is (hint: turn off everything for 25 minutes and get to some focused one-task-at-a-time work) or some super-efficient strategic”snooze” delay email applications like Boomerang along with some other “Hack Your Life” techniques, play the recorded free webinar here (about 52 minutes long) which simply requires registration of your name and email first:

https://attendee.gotowebinar.com/register/8311206560842152962

Demir provides a tremendous amount of thought-provoking and time-saving tips and techniques that helps turn all IABC-LA-ers into happier, more productive, less stressed execs, team players, managers, and consultants! And with the active participation by IABC-LA-ers in the webinar, clearly this topic was well-received and will be put to great use throughout the chapter!