Event Recap: Nine & Dine Discussion About Ethics in the Age of Alternative Facts

Six LA communicators gathered around the dinner table in Venice March 31 to share experiences and challenge each other on how ethics play a role in our professional lives. As one diner said, “we have a balancing act inside us.”

The discussion focused mostly on internal communications, reviewing ethical issues inherent in leadership, as well as corporate culture, change management and organizational strategy. The group’s discussion continually circled around the idea that internal communicators, especially, play a variety of roles all at once. While they help executives and organizational leaders drive change, they also are like the nerve networks of the human body, bringing signals in from all the extremities to inform the central brain.

Cheryl Farrell (Internal Communications Manager at RAND Corporation), who facilitated the conversation, posed a “lightning round” where individuals posed solutions to a short case study. Six participants contributed six unique solutions.

IABCLA’s new VP for Communications, Ephraim Freed, summed up the discussion at the end of the night saying: “internal communicators are advisers to executives, champions of employees and bastions of truth and ethics.”

IABCLA members and those interested in IABC can look out for our next Nine & Dine event, which will focus on the topic of diversity and take place in downtown Los Angeles.

Leadership Institute Volunteer Opportunities List

The Los Angeles and Orange County chapter members are being called on to form a Hospitality Task Force for the IABC Leadership Institute conference in Long Beach this February, 4-6. Several exclusive volunteer opportunities are available within this committee  for those wishing to be part of an international event while demonstrating leadership skills.

VOLUNTEER LEADER POSITIONS:

  • Hospitality Committee CO-CHAIRS: One member from Los Angeles and one member from Orange County chapters, preferably past chapter leaders. This position(s) will:
    • Name the three positions on the Hospitality Task Force for the Leadership Institute and ensure that they understand their roles:
      • Volunteer coordinator
      • Hospitality coordinator
      • Dine-around coordinator
    • Set up regular meetings of the Hospitality Task Force and establishing a reporting structure to track progress
    • Communicate important information from staff to other task force members
  • Volunteer Coordinator:
    • Recruit 10-15 core volunteers to hep staff registration, hospitality and dine-around tables.
      • These volunteer staff positions are to be organized in shifts for a total of 2-5 hours throughout the LI conference.
    • Assign volunteer schedules at least two week prior to LI and provide instructions about responsibilities
    • Provide IABC staff liaison with a schedule that lists volunteer names, contact information and schedule.
    • Working with the Dine-Around Coordinator to recruit a dine-around host for each of the dine-around restaurants and provides direction for their assignment.
    • Working with Hospitality Coordinator, recruiting volunteers to lead the hospitality activities on Thursday/Friday of the LI conference.
    • With the hospitality and dine-around coordinators, recruit volunteers to staff the hospitality and dine-around tables over four days of the LI conference.
  • Hospitality Coordinator: The Hospitality Team is largely responsible for making sure that the conference’s social programs not only capture the international culture of the association, but also the spirit of the host city and region. The coordinator of this team will:
    • Manage the staffing and setup of a hospitality table onsite to introduce visitors to the host city, including where conference attendees can get information about restaurants, city tours, points of interest and other must-sees.
    • May develop a resource list of city restaurants, attractions and information to help familiarize attendees with the city.
    • Obtains hospitality tale materials such as city maps, transportation information and coupons (if possible).
  • Dine-Around Coordinator: The Friday-evening dine-around, coordinated entirely by the local chapters (LA and OC), has proven to to be of the highlights of the Leadership Institute. The dine-around provides participants with an opportunity to network with one another in a relaxed, informal setting and to enjoy one of the city’s restaurants while learning more about local city. Chapter volunteers serve as hosts at this “pay your own way” dinner. The coordinator of this team will:
    • Coordinate Friday evening dinners to approximately 10 local restaurants.
    • Identify restaurants in a range of cuisines and budgets, make reservations prior to the conference, and reconfirm all reservations on the day of the event.
    • Develop individual restaurant sign-up sheets with sample menus, cost information, and other key restaurant info for the dine-around table at the conference.
    • Works with volunteers to manage sign-ups at the dine-around table at the conference, Thursday-Friday
    • Identifies and recruits volunteers (dine-around hosts) to lead dinner groups on Friday evening. Provides instructions to the hosts.
    • Designs and prints a dine-around guide for onsite distribution at the conference and/or posts dine-around information on chapter websites prior to the conference.

 

SUPPORT VOLUNTEER POSITIONS

CMP Exam Proctor(s): The Communication Management Professional certification exam is to take place on Thursday during the conference. It is preferred that one male and one female volunteer to be present to sit in for this exam, as proctors must escort test-takers to the restroom if needed, in order to eliminate any opportunity for cheating. There will be a 20-30-minute training session provided to the proctors for the exam.

Core Volunteers: 10-15 volunteers to receive LI registrations and participate in the following duties:

  • Provide support at IABC registration desks to welcome attendees and distribute conference badges and materials
  • Checking badges at general session doors
  • Staffing the following two tables:
    • Hospitality Table. The volunteers who staff this table provide attendees with info about restaurants, points or interest and other must-sees. They will host a table with city guides, maps and other visitor info. Hospitality Table hours roughly follow IABC registration hours, Thursday/Friday.
    • Dine-Around Table. The volunteers who staff this table assist attendees in sign-up for the Friday dine-around restaurants. Familiarity with restaurants on the list is an asset. Dine-around table hours roughly follow IABC registration hours, Thursday/Friday.
    • Note: Hospitality and Dine-Around tables may be combined into one table for this event.

Dine-Around Hosts to act as hosts for dinner groups on Friday evening during the dine-around at local restaurants. These volunteers ensure their entire group is assembled and assist the group in traveling to the restaurant by taxis, public transportation, or by foot. All dinner attendees pay for their own meals and transportation to the restaurant. Local chapter current members are preferred. These volunteers do not receive a complimentary LI registration.

 

INCENTIVES AND BENEFITS

IABC will arrange and assist in the delivery of onsite training at the hotel for all volunteers within the week prior to the conference.

The hospitality task force benefits from the opportunity to promote chapter activities and membership to attendees. Further, volunteers have the chance to network with other chapters’ members and demonstrate leadership within the chapter.

IABC’s conference budget does not include funds for any additional initiatives that the hospitality task force may choose to develop. Any initiative that the task force may wish to pursue should first be discussed with the IABC conference staff to ensure that it is in line with programming and sponsorship goals as set forth by the Program Advisory Committee and IABC, and the task force understands that it is responsible for all associated expenses.

IABC Leadership Institute in Long Beach this February

Take advantage of the LI Conference’s exclusive volunteer opportunities or register for the CMP Certification exam.

IABC’s Los Angeles and Orange County chapters are proud to host the IABC Leadership Institute Conference February 4-6, 2016, in Long Beach. Over 100 attendees from around the world will be visiting our area to share best practices, refine ideas and build relationships.

Even if you don’t currently occupy a leadership position with IABC, there is still opportunity for you to be involved i making this event a success. The Los Angeles and Orange County chapters will form a Hospitality Committee to facilitate registration, networking, and proctoring the CMP Certification exam.

This committee will:

  • Organize the Dine-Around
  • Host a welcome/resource table
  • Provide an exam proctor for the CMP Certification exam (details below)
  • Recruit volunteers

We are looking for one member from IABC-LA to join an Orange County member in co-chairing this Hospitality Committee. IABC will arrange and assist in the delivery of onsite training at the hotel for all volunteers within the week prior to the conference.

Here’s your chance to be part of an international event while networking and demonstrating leadership skills. Contact communications-vp@iabcla.com if you are interested in volunteering in any of the above areas. (More detailed volunteer position information will be posted soon.)

 


 

COMMUNICATION MANAGEMENT PROFESSIONAL (CMP) CERTIFICATION

During the LI Conference we will be offering the CMP Certification exam on Thursday, Feb. 4. Candidates that successfully complete the application process developed by the Global Communication Certification Council will be eligible to register for the exam. Keep these important dates in mind:

  • Jan. 4: Application deadline for PRIORITY consideration for the Feb. 4 exam date
  • Jan. 22: Deadline for candidates to register for the October exam
  • Feb. 4: Exam administration

For more information and access to the certification handbook and application, visit the CMP Certification page. For questions regarding the GCCC, contact Sara Fowdy, Ed. D. at GCCC@iabc.com.

October Means Membership Discounts. Top 10 Reasons to Join or Renew!

Belonging to a professional organization is more than just a resumé booster—it can enrich your entire career. And in this large, diverse, metropolitan area of Los Angeles, it’s a real treat to schmooze with other communicators and get to know what’s going on behind the scenes at other organizations. Plus, IABC-LA’s monthly webinar series offers chances to learn a thing-er-two or showcase your own strategies and experiences.

October is IABC’s Membership Month, which offers 10% off international dues and will waive the $40 application fee. Current IABC members who recruit new members are also eligible to win a 2016 World Conference Registration Package.

And in honor of Membership Month, here’s a little reminder of what a professional organization can do for you:

Top 10 Reasons to Join a Professional Organization

posted by 4CTechnologies

  1. Broaden your knowledge: Professional organizations sometimes offer courses, seminars and/or lectures to keep themselves and their members up to date on the latest industry innovations, research and trends. Staying informed on your industry’s trends will only help you in the long run and will put you one step ahead of the competition!

    2. Take charge of your career: Take advantage of career resources. Associations often have job listings online or in print available only to their members. This is a great way to find targeted job postings for your area of interest.

    3. Build a better resume: Many organizations have career resources available such as tips on effective resumes or cover letter writing. Listing your association membership on your resume is impressive to current or future employers as it shows that you are dedicated to staying connected in your profession.

    4. Enhance your network: We all know that networking is key for the movers and shakers of the community! Making connections is critical, and joining associations give countless opportunities to connect on a local and sometimes even global level. For most people, creating professional relationships is important, and joining a group allows you to have a sense of security and trust. From this, you are able to support and help one another in reaching your professional goals.

    5. Be a Leader: Professional associations give you an opportunity to develop your skills as a leader, and this is important not only for your personal growth, but for your growth in your firm.

    6. Become a mentor: Giving back can be the greatest reward and benefit. Participating in forums, chat groups or discussion boards sponsored by an association is also a great way to grow your network. This allows you to use your peers as sounding boards and often make some great friends with the same interests as you.

    7. Make a new friend: Once we graduate from school, we all know how hard it is to get out and meet new people and make a new friend! Use professional networking groups as an opportunity to escape the norm and meet new people that may give you a reason to come out of your shell a bit more and have fun.

    8. Give back to the community: There are plenty of organizations that coordinate socially conscious initiatives to support community efforts. Whether it is a nearby animal shelter or a food drive for a local charity, there are sure to be plenty of options for you to choose for if you are looking to give back.

    9. Strength in Numbers: We live in a day and age where establishing a presence in any given career field often demands working long hours in the office and bringing work home when the doors close. At the end of the day, you may have ideas for cultivating partnerships, yet not feel up to shouldering all the responsibility to organize them. In a community organization, you have access to an established support system of experienced people who are motivated to get things done. The battle is half-won!

    10. Stay Inspired and Stay Motivated: Learn to love what you do! You may not even know that you love something, but it’s important to be proactive about things you discover on the journey. Join a professional organization and discover something new TODAY!

State of the chapter – May 2015

It’s been a year of change for IABC Los Angeles. Following our “lite-mode” plan we set out last summer, we have shifted from in-person events to online webinars to make better use of our resources. We’ve been happy to see many of you joining our webinars, and look forward to seeing the rest of you on our upcoming sessions (listed below).

It’s also the time of year where we elect the new Board of Directors for the chapter’s 2015-16 fiscal year. I’ve listed our current proposed slate of board members below, along with open positions. If you’re interested in a great professional development opportunity with a great team, please consider running for a seat on the board. Simply send an email to our President-Elect Nick Duggan at communications-vp@iabcla.com letting us know which position(s) you’re interested in, and he will explain the nomination process.

It’s been an honor to serve as your chapter President for the past year, and I look forward to remaining involved on the board and in the chapter in the year to come. Thank you for your continued support of IABC Los Angeles!

Best regards,
Mike

Mike Spasoff
President, 2014-15
IABC Los Angeles

 

Board Nominations

The chapter board intends to nominate the following slate of individuals to serve as the 2015-16 Board of Directors. Any open positions listed are available for any members to apply – simply send us an email. Anyone nominated to join the board must be a member of IABC. If you are not a member yet, please consider joining.

President Nick Duggan
Immediate Past President
& Webmaster
Mike Spasoff
Past President & Treasurer Nicole Maury
VP, Social Media Leslie Dodson
VP, Live Events open – apply here
VP, Webinars open – apply here
VP, Membership open – apply here
VP, Volunteers open – apply here
VP, Chapter Communications open – apply here
VP, External Communications open – apply here

Applications or nominations must be received by Friday, May 15. Voting instructions will be sent to all IABC-LA members by Wednesday, May 20. Votes will be due by Friday, May 29.

 

Upcoming Webinars

We are excited to announce our IABC-LA Learning Lounge webinars for the next few months. Mark the dates on your calendar to join us from wherever are to connect with colleagues and learn something new!

Tuesday, May 19, 12-1PM Career Development Roundtable: Sharing What Works
IABC Los Angeles board & members
Tuesday, June 9, 12-1PM Organizational Adaptability in a Complex World
Jeff Martindale, McChrystal Group
Tuesday, July 14, 12-1PM Strategic Planning, Fast & Fun
Barbara Fagan-Smith, ROI Communications
Tuesday, August 11, 12-1PM Social Business vs. Social Media: What’s
the Difference and Why Does It Matter?
Justin Levy, Citrix                              
Tuesday, September 8, 12-1PM Build Your Leadership Brand
Alison Davis, Davis & Company

IABCLA Presented “Hack Your Life” Webinar

On Tuesday, April 14, 2015 IABC Los Angeles presented a new “Hack Your Life” webinar as part of IABC-LA’s Learning Lounge Webinar Series during lunchtime. The webinar was presented by Demir Gjokaj, Founder of Lifehack Bootcamp, a system in eliminating, automating and outsourcing the clutter in your life. IABC-LA board member Nick Duggan moderated the well-attended webinar while Demir presented five life hacks to reclaim time in your life…not so you can do more(!) yet so you can truly be present, less stressed and focus on one task at a time.

Built on the premise we live in a perpetual multi-tasking, time-starved world, Demir states emphatically “there is no such thing as multi-tasking”...we’re switch-tasking (poorly) from one unfocused task to another. (I’ve been saying this for the last few years!)  Lifehacking is about applying single-minded focus to a task by knowing exactly what outcome you’re working for. How many of us can admit it’s seemingly “more productive” or “more efficient” to answer email threads first to get them “taken care of” before we would suffer the pain of shutting off our phones, email and other gadgets to work on a priority project? Shut off our cell phones? Is Demir crazy?! Not so much.

Demi Gjokaj’s journey and his qualified exuberance for the life hack topic began with an admission he was, in fact, originally terrible at time organization and de-cluttering his life. While excelling as the youngest frequent commentator on Bloomberg and co-founder of start-up MONTAJ, which pioneered social media and video storytelling, Gjokaj became frazzled from the constant demands of managing time, technology and daily work and home life. Demir became dedicated to the notion it really doesn’t have to be this way. We make constant choices throughout the day to mismanage our work and home life resulting in too much stress, ignoring what’s really important and many times because expectations of others’ are involved…we allow our lives to become “stolen”.

We learned there are very painful consequences to not having life hack systems in place including being supremely scattered with and without tech, big dreams not moving anywhere closer, getting seriously behind, losing out on opportunities, and even financial problems.  We also learned some techniques towards reclaiming your life so you can be engaged, alive, present…and joyful!

If you’d like to learn what the tomato timer technique is (hint: turn off everything for 25 minutes and get to some focused one-task-at-a-time work) or some super-efficient strategic”snooze” delay email applications like Boomerang along with some other “Hack Your Life” techniques, play the recorded free webinar here (about 52 minutes long) which simply requires registration of your name and email first:

https://attendee.gotowebinar.com/register/8311206560842152962

Demir provides a tremendous amount of thought-provoking and time-saving tips and techniques that helps turn all IABC-LA-ers into happier, more productive, less stressed execs, team players, managers, and consultants! And with the active participation by IABC-LA-ers in the webinar, clearly this topic was well-received and will be put to great use throughout the chapter!

 

 

“IABC-LA Learning Lounge: Hot Topics in Communications” Engages and Informs

On November 18, 2014, the chapter kicked off a new online event series “IABC-LA Learning Lounge: Hot Topics in Communications.”  In one pithy and productive lunch hour, IABC-LA members shared experience on social media, intranet engagement and career advancement. The online event format allowed for very efficient and effective resource sharing, and most of all, for members to reach out to other members to gain more fluency in a particular platform, software or resource.  Board Member Nick Duggan of Citrix hosted the webinar.

Highlights included:

  • An in-depth discussion on whether or not larger companies engage social media, both externally and internally.
    • Challenges faced by members included: social media generally used yet compliance, info security and corporate reputation issues (Board Member Vinca Russell of Amgen), how to get C-suite execs involved and model productive social media behavior; external corporate social media communities thrive yet internal communities are challenged.
    • What’s working: Merging/blending social media with real world events as a cornerstone comms strategy (not an offshoot).
    • Bill Spaniel complimented Janie Warren of Disney’s “dig-deep usage” of social media. Janie said it’s a work-in-progress at Disney to use social media tools that fully engage employees.
  • “SharePoint is so ubiquitous.” stated IABCLA President Mike Spasoff. He noted most major companies are not as educated on the competition. So what’s emerging in the intranet world?
    • Jive got Rebecca Gallagher’s attention in terms of it’s internal security benefits.
    • Igloo specifically markets itself against SharePoint. “Igloo is an intranet you’ll actually like” is the tagline.
    • Denise Pierre recommends prescientdigital.com
    • Nick Duggan of Citrix stated it takes 2-3 years for a new system to be embraced by employees or an audience. Change is hard. Yet benefits those who resist it the most, initially. Leslie Dodson of Kaiser Permanente noted KP had to take something away in order to put something in place. KP took a paper system away that did not facilitate sharing of information in a truly engaged way. While an uproar happened initially, now KP physicians “can’t live without the portal.”

Everyone on the call got at least one very valuable resource takeaway to use in his/her respective work environment.

What’s on your communications mind? The IABC-LA Learning Lounge: Hot Topics in Communications webinar series invites you to engage, discover and gain resources to conquer your next communications challenge…while helping another member!

State of the Chapter – Fall 2014

We’ve got a few great updates for you this month, including new board members and our very first online event!

Chapter update

The board and I have been quieter than usual over the past several weeks because we have been hard at work on fleshing out what it really means to deliver on the IABC-LA “lite” plan that we shared in our last update. As a reminder, this “lite” plan puts a focus on sustainability and building a chapter that can deliver long term value to our membership.

One area where we’re going “lite” is our member events. Instead of focusing solely on time-intensive in-person events, we are moving to online events as a way to address our geographically diverse membership. We’re excited about the potential of online events to help us engage with one other.

First online event on November 18

Starting this month we’re kicking off our new “Learning Lounge” series of online member events. Several times a year, we’ll gather together from our homes and offices to learn from experts in our field, share best practices and build relationships with colleagues across Southern California.

You’re invited to our first Learning Lounge on Tuesday, November 18 from noon to 1PM. Grab some lunch and join us from the comfort of your office or home for a lively chat about “Hot Topics in Communication.”

Register for free via GoToWebinar (IABC members only).
Can’t click the link? Copy and paste this URL into your browser: https://attendee.gotowebinar.com/register/1846924810286651394

We’ll be facilitating a conversation about the trends and issues that are on YOUR mind, as well as sharing ideas and best practices with one another. Social, mobile, gamification – we’ll go wherever the conversation takes us. It will be a great, fun way to learn something new, get inspired or just enjoy getting to meet other communication professionals.

New board members

I’m thrilled to welcome several new members to our chapter board. Please join me in welcoming Nick, Leslie and Vinca. We do still have openings for additional volunteer board members, so if you’re interested in any of the positions below, please let me know.

  • President – Mike Spasoff, HealthNet
  • Past President – Nicole Maury, The Project Curator
  • VP Events – Dustin Alipour, Psychoanalytic Center of CA
  • VP Communications – Nick Duggan, Citrix
  • VP Social Media – Leslie Dodson, Kaiser Permanente
  • VP Member Engagement – Vinca Russell, Amgen
  • VP Finance – open
  • VP Webmaster – open

Together these board members bring exciting new viewpoints and vitally important fresh energy to build the new IABC-LA.

We’re also always looking for event and membership volunteers to help with the month-to-month work of running the chapter.  To those of you who have already contacted us with interest about volunteering – THANK YOU! As our new VP of Member Engagement, Vinca will be reaching out to you soon. If you’re interested in volunteering, please send us an email.

Thank you for your membership in IABC, and your involvement in the Los Angeles chapter. Don’t forget, please do join us for the Learning Lounge on November 18. After that, enjoy your holidays and we’ll look forward to seeing you in 2015!

Best regards,
Mike Spasoff

Lassos and Warren on “Bridging the Gap Between IT and Comms” Event Review

On Wednesday, April 30th, IABC Los Angeles hosted “Bridging the Gap Between IT and Comms” with featured speaker Alan Lewis, VP, Client Engagement for JCS Consulting.  The event produced heavy participation by attendees in a conversational Q&A and sharing of case stories throughout Alan’s presentation. (Audio files of Alan’s presentation will be available shortly.)

We’re delighted IABC-LA members and attendees Charlotte Lassos, President, Straight Up Communications, and Janie Warren, Sr. Communications Representative, Enterprise Systems Learning & Communications, The Walt Disney Company, each provided her own p.o.v. of the event:

Charlotte’s Wrap-Up:

CKL photo_sm

Charlotte Lassos

 As communicators, we look to technology to make our jobs easier. We want tools that help us work more efficiently, speed things along, and ultimately, facilitate collaboration. We usually know what we want, what outcome we want to achieve, and that the tools are probably available. However, working with IT in a corporate environment to make it happen can be a different story all together.

I had the pleasure of attending the recent IABC-LA event “Bridging the Gap Between IT and Comms” presented by Alan Lewis. I found the presentation to be very informative and highlighted by lively dialogue.   Alan’s presentation covered a brief psychological overview of the IT professional, how to work with IT, cloud-based solutions that can help communicators innovate, and Communication 2.0 within an organization. He provided case study highlights and examples of his recent work with DIRECTV to implement a cloud-based collaboration platform, with built-in metrics, that has transformed they way work gets done at the company. By serving as an advocate of both teams, Alan was able to help communicators at DIRECTV get the solutions they needed in place while maintaining IT’s security requirements.   For me, the takeaways from this presentation include:

  • In the “old-school” way of thinking, IT professionals exist to fix problems. If you need their assistance with new technology, make a solid business case and present the business requirements necessary to help solve your communications challenge.
  • On-premise servers ARE, and will, move to cloud-based servers and organizations need to be ready for this change.
  • The emergence of cloud-based social business platforms will change the way work gets done. Social business harnesses the trends in market today, helping to change the business models of yesterday and drive brands forward into the operating modes of tomorrow.
  • Employees want to work with current and innovative technology tools, as well as the same social tools they use in their personal lives.
  • Corporate communicators can test cloud-based solutions on a small group within the organization based on business requirements presented. The group’s success can then be used to make a business case for use of that tool/solution enterprise wide. This may help organizations using the on-premise server model where the lack of timely software updates often stall productivity.
  • Bonus takeaway: one of the members recommended the book Grouped, by Paul Adams. The book is described as a useful resource for marketing and media practitioners on the subject of social networks.

I recently worked on a large project with a client to move from a traditional Intranet to an employee communication and collaboration portal. My role focused on content development and content management tools/processes. During this IABC discussion, I was able to draw parallels between the two projects and look at where things might have been done differently to further enhance the outcome on the client’s project. I gained additional knowledge to offer as possible solutions on future client projects.

By Charlotte Lassos Straight Up Communications

Janie’s Wrap-Up:

made up

Janie Warren

As a communicator in a finance/IT organization, I was elated to attend the IABC ‘Bridging the Gap between IT and Comms’ event.

The evening began in a lovely private “wine-cellar” type room of the Tin Roof Bistro, in Manhattan Beach, which included a variety of delectable eats from tasty cheeses to fruit, and let’s not forget the wine!  I had a chance to network with some fellow communicators, and then I carefully selected a seat towards the front of the room before the presentation began- I just knew I would have many, many questions.

I was immediately intrigued in the conversation ahead as the presenter, Alan Lewis, began his talk.  Not only does Alan have an IT background, he was extremely engaging and I instantly felt confident that I could ask any question.  In addition, the ‘open forum’ style of the event allowed for great conversation and experiences from an awesome group of like-minded communicators.

Topics included:  how an IT professional thinks, how to work best with IT, and how to utilize cloud based solutions in an organization.  As expected, I had quite a few comments and inquiries– all of which were addressed beautifully.   Since the event, I’ve begun to apply some of the lessons learned.  For instance, I now know that building relationships with IT pros can really make life easier.  I also understand the background of the ‘cloud’ and how to best utilize social solutions in the workplace.  I even received a great tip on a social habits book called Grouped which I plan to indulge real soon.

Overall, the presentation was excellent, Alan was very knowledgeable, and I especially enjoyed hearing different scenarios and perspectives from other attendees.  I look forward to the next IABC event!

By Janie Warren, Sr. Comms Rep, Enterprise Systems and Learning Comms – Disney

IMG_3448 IMG_3426 IMG_3445

 

Robin McCasland, IEB Chair Provides Outstanding IABC Transparency and Profession’s Global Trends

On Tuesday, April 22, 2014, Robin McCasland, International Board Chair for IABC visited Los Angeles chapter members at RGP’s offices in downtown Los Angeles.  Our chapter members were treated to two outstanding presentations, both substantive in transparency about IABC headquarters and in content in “Who We Are, Where We Are, and What’s Next?”  

“Communicators have evolved into facilitators of the conversation,” said McCasland.  Robin also stated the take-notice fact that communicators, especially in the present glare of 24/7 media exposure, are now being viewed as professionals with highly skilled expertise in the same context doctors and lawyers are viewed professionally in respective careers.

Before Robin pulled us deep into the GPS of exactly what’s happening with communications’ professional and global trends. McCasland invited us into a transparent GPS operations-view of IABC Headquarters. IABC is now 70 countries/9 regions strong! With highest membership in the U.S. and Canada, the organization is expanding even further into Canada, Europe, Australia, Asia, South America, Middle East and Russia!

Photo Apr 22, 7 06 49 PM Photo Apr 22, 7 15 42 PM Photo Apr 22, 8 34 22 PM

Robin worked closely with Ann Lazurus, Interim Executive Director of  IABC, as well as several other “razor-focused” IABC execs dedicated to refreshing IABC and addressing multiple “thorny” issues.  Task forces were created. Issues addressed include an extremely expensive headquarters’ lease to attracting new staff to eliminating or reducing extraordinary budget expenses.

IABC’s ancient website and ABC professional certification are being updated…Gold Quills process has been transformed  and much more. IABC headquarters may transition to a virtual office, be moved locally or completely relocated. Members have positively praised new staff for their customer service and member focus! For Robin’s inside look at headquarters, please access YouTube audio links:

Around the World with IABC
Communications Trends
IABC International Update

On global trends and the profession, Robin provided facts and figures in her Prezi presentation which are “waking up” other industries, viewing communications professionals as extremely necessary in today’s business world. See 2014 Edelman Trust Barometer.

McCasland stated, “Running a communications department today is like running a political campaign.” Social media, workplace environment, clients’ new power in shaping engaged information…and are you ready to respond to a crisis in five minutes? In the current climate as a pro communicator, you need to be. Stories are now told in visual images to evoke an emotional response to get customers or employees to take action.

Moving forward, IABC is looking at how the industry can create consistent standards in certification as a professional communicator both domestically and globally. The org is also exploring the value in creating courses and education for recent young college grads heading into business environments, yet without tools such as Ethics and Strategic Comms.

Huge thanks to Robin McCasland, FRSA, who took on a tremendous amount of responsibility as IABC’s IEB Chair when many would have backed away…and for giving the L.A. Chapter incredibly valuable information to support the chapter and our careers.

Big thanks to Vivien Hughes, Managing Director, Marketing, Communications & Media, and Chris Paik-Phong, Sr. Operations Manager, RGP (Resources Global Professionals), for allowing us to use the cool event space! She’s invited us to use it again at a later date.

RGP Logo - Full Color - Lo-Res JPEG Format

Thanks to Dustin Alipour, VP, Events for catering help, and to Mike Spasoff, President-Elect for photos and tech help.  And appreciative thanks to attendees for supporting these events: