Warner’s Corner – IABC Media Leaders Content Marketing Panel Wrap Up

(Los Angeles) On Tuesday, October 8th, 2013, IABC Los Angeles hosted a networking media panel event with Media Leaders at the ROC Center Santa Monica.

Moderated by Josh Ochs, the integrated communications panel covered everything from effective content creation, industry blunders/lessons learned, content marketing trends to leveraging social media tools.

The panel comprised of Chris Bechtel, Chief Marketing Officer, Make Good Social, Debra Eckerling, Goal Coach,Guided Goals and WriteOnLine, Priscilla Vento, Founder & CEO, 30 Miles North and James Aldous, Communications Director, OpenX.

IABC members and guests mingled with a diverse mix of West LA StartUps, Investors, Marketing/PR & corporate communications pros, social media managers, web developers, entertainment folks, gaming peeps, SEO gurus and much more.

Kicking off the panel, Josh Ochs asked the panel about leveraging online platforms to gain brand momentum, for which panelists cited a variety of tactics.

From hiring guest bloggers to managing editorial calendars, Debra Eckerling shared blogging tips, workflow tools and best practices.

On driving brand visibility, “get your video into the hands of relevant influencers,” said YouTube guru Priscilla Vento of 30 Mile North.

Chris Bechtel and James Aldous agreed Facebook is more consumer driven, and less business to business orientated. Panelists agreed. Aldous cited online chat tool Quora and Linkedin.

“Understanding where your audience lives is key,” said Bechtel.

2013-10-08 IABC-LA Media Leaders Event

 On integrated communications, the panel discussed the changing tides of earned-owned-paid-evolved media silos.

One IABC member asked where the panel thinks social media departments “live” these days. Vento said their social media manager functions separately from their media relations. Panelists agreed.

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In closing, panelists each shared a unique personal story. Turns out Priscilla Vento is an avid skateboarder, Aldous a non-fiction writer, Eckerling a karate black belt with stripe, and my personal favorite…Bechtel, a Bay Area rap video production founder (no longer). “Once clients who paid all in cash wanted their money back, I left town,” said Bechtel. The audience laughed.

For more event details and photos, follow us on facebook or twitter (@IABCLosangeles)

Special thanks, IABC-LA volunteers Stephanie BelskyLinda Arres and event sponsor Angel Launch.

by Warner Boutin, VP, Communications – IABC Los Angeles. Photo credits by Calvin Lee. 

For the complete 1-hour plus event video:

http://youtu.be/Qbl8BHX-OU4

 

June 12, 2013: 2013 Annual June Dinner with Keynote John Kobara of California Community Foundation

IABC Los Angeles celebrated the end of the chapter year in trendy and gourmet style at Le Ka Restaurant in downtown L.A.  What a truly memorable, upscale event and vibe for existing members and new faces to meet, enjoy each other’s company over deeply-flavored red wines, a three-course gourmet dinner and John Kobara’s outstanding commentary on 21st century philanthropy. The IABC Los Angeles board also announced the new board slate for the 2013-2014 year and upcoming plans.
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The board welcomed longtime members Deborah Hawkins of Focus Communications and Past-President (2000) Trish Lester  of  Signature Communications who have been exemplary and dedicated members.  Deborah and Trish sat with our very newest volunteer, Dustin Alipour, VP, Events (2013-2014) and discussed strategies to bring lunch-time get togethers back to the chapter. How’s that for networking and rolling up Dustin’s sleeves already!

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John Kobara, Executive Vice President and Chief Operating Officer, California Community Foundation insisted on no long, formal verbose introductions of his accomplishments! He’s clearly a renaissance man with tremendous professional experience in  managing development, marketing, marketing, grant-making, civic engagement and donor relations functions of the foundation. He provided our attendees with with a glimpse of:

  • what the Foundation truly supports 
  • how Ivy-League colleges are influencing applicants in terms of focusing an applicant’s true interests vs. what’s expected
    by parents or misperceived “balanced” activities
  • how micro-lending changes a motivated entrepreneur’s life
  • statistics in terms of philanthropic giving in Los Angeles…we think the $10 individual gift doesn’t make a difference. It does!

The California Community Foundation provides programs and grant-giving focusing on the most pressing and critical issues in the arts, education, healthcare, housing and human development and has over $1 billion in assets.

 

While John spoke, the otherworldly chocolate bittersweet dessert communicated yet another engaged “Wow!” moment to our senses during the evening.

http://www.flickr.com/photos/iabc-la/9029590551/We also welcomed Betsy Berkhemer Credaire who announced her new groundbreaking book “The Board Game: How Smart Women Become Corporate Directors” featuring how women can get on thriving corporate companies’ boards. The book also discusses Betsy’s movement to make it legally mandatory to have at least three women on a public company board.

I briefly informed members of the progress we’ve made since I took the helm months ago. We are looking forward to a very substantive 2013-2013 year with chapter events in the works featuring a strong line-up of professional development and networking opportunities, including very collaborative events leveraging other associations who would like to leverage themselves with us as well. Our hefty yet very-refreshed strategic plan is being refined and we’ve launched our chapter’s video series on “We Are Diverse Storytellers”.

Warner Boutin, VP, Development gave a preview of some very updated events in the works for members including our chapter’s leveraging of Silicon Beach (Santa Monica) to how agency and content managers are working together in communications. Our student outreach is very much underway and we are working smart to bring students into the IABC family of communicators.

I thanked the existing board members who gave such dedicated time and energy to revitalize the chapter, create momentum and add  outstanding contributions so the chapter thrives at a new level of engagement:

President: Nicole Maury
Past President: Paula Cassin
Treasurer and Chair, Major Events: Christie Ly
Chair, Member Communications: Betty Henry
Chair, Membership: Kerry Bonner
Chair, Website: Mike Spasoff
Chair, Social Media: Warner Boutin
Chair, Student Relations: Kyle Kearney

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We would like to express our sincerest thanks and appreciation for these IABC-LA members who graciously volunteered time and services throughout the year and for the June event:

  • Michael Ambrozewicz
  • Chris Cabrera
  • Bill Spaniel
  • Gerhard Runken
  • Rhonda Sciarra – Pacific Plains Regional
  • Dawn Pace

The IABC Los Angeles board also announced its new slate of all-volunteer board members:

2013-2014 Chapter Year

President: Nicole Maury
President-Elect: Mike Spasoff
Treasurer:  Christie Ly
VP, Membership: Gerhard Runken
VP, Development & Social Media: Warner Boutin
VP, Student Outreach: Kyle Kearney
VP, Events: Dustin Alipour

Finally, we are so delighted to connect with some members and new faces who are interested in volunteering: member Amy Friend of the The Capital Group, and new faces Lucine Ying Chen and Benjamin Kee.

We thank each and everyone of our attendees for celebrating with us. And a very special thanks to Christie Ly who created such an outstanding and engaged event for all of us. There was such a camaraderie with new and veteran friends.

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IABC Los Angeles “Diverse Storytellers” Video Series

Nicole Maury kicks off the “IABC Los Angeles Diverse Storytellers” video series featuring board members, past chapter presidents and chapter members. Bringing insights about our chapter from a Los Angeles niche perspective, the video series aims to bring fresh collaborative energy on what it means to be an IABC member here in L.A., and the benefits for you that resonate outwards to your work community.

May 14th – Bill Chott’s Presents “The Improv Trick”

Standing in a circle for an improv exercise, pointing to a peer across from you, and waiting for a “Yes” from them before walking across the circle to take his or her place doesn’t take a lot of brains. Yet it did for me, because I wanted the already-established rhythm of pointing and “Yes’s” and criss-crossing in the group to keep going. If a participant was slower on the “Yes”…I needed to not move until hearing that positive, welcoming “Yes!” from another.  But I did move! Welcome to Bill Chott’s “The Improv Trick” presented at our host, DIRECTV’s facilities.

Embarrassed? Sure! The “Slow Down. Walk. Don’t Run” tool applies here which is difficult to do in a business climate where we are expected to be “on” and “prepared” 24/7. Bill Chott, an experienced comedian from The Second City, is a highly experienced improv master who had us on our feet to experience creating, facilitating and bringing about positive change in ourselves and our team to approach just about any work situation.

So what is “The Improv Trick”?  In all fairness to Bill’s workshop participants all over the globe, we won’t reveal the answer here.  Yet the trick is related with taking that nerve-wracking anxiety we have all experienced when in a new business situation and…following your fear. Fun, interactive exercises included posing while another responds to that pose with his/her own pose.  The interactive creativity began when the rest of us called out 10 different adjectives or nouns to describe these integrated “statues”.  Once again, no planning involved, just getting out of ourselves and  participating in a moment’s notice in what’s happening. In another interactive exercise, DIRECTV host and IABC Exec Board Member, Michael Ambrozewicz waxed poetic on “cobwebs.” Student Outreach Chair Kyle Kearney let loose on “chocolate” and Greg Cash put “brussel sprouts” on our minds. When I looked over at Michael and Warner Boutin, Development Chair doing the mirroring exercise, it looked like a John-Wayne-Meets-The-Matrix-movie situation.

What does brussel sprouts have to do with business interaction? The answer is “trust”. Trust that your mind and creativity will work in a spontaneous, non-planned situation.

“The Improv Trick” managed to work well with introverts and extroverts alike in the group. We learned tactical tools in how to think and engage differently while on our feet and it made for a truly fun, friendly and “Yes!” evening.

Huge thanks to Bill Chott, and Michael Ambrozewicz and Caroline Leach of DIRECTV for sponsoring the event. I enjoyed planning the event while Christie Ly, Treasurer managed Eventbrite and registration details. Betty Henry, Communications Chair and Warner helped promote. Mike Spasoff, Media and Technology Chair did on-site and post-production work. Warner and Kyle captured still photos. Catering services provided by Open Sesame Grill.

In a final addendum announcement, we invited participants to stay to add a few words to our “Who Is IABC Los Angeles?” video project.  This chapter video series of :45-:60 video clips featuring current and past board members and members will support the niche that makes the Los Angeles chapter unique while also supporting the overall vision of IABC headquarters.  Look for the video series soon as we’ll populate social media.

 

 

 

 

 

 

April 24th – April Networking Event at Big Foot West

If Los Angeles is the land of film-esque lighting, cool props and walking into different worlds, then Big Foot West proved to be a welcome departure from florescent-lit cubicles of the work-a-day world.  Over cocktails, filling appetizers and under dozens of elk antlers, a disco ball and mood lighting, IABC-LA welcomed members and non-members to our conversation-starter April networking event.

I introduced our diverse and highly enthusiastic new board team including Warner Boutin, Development Chair and Big Foot event lead; Mike Spasoff, Chair, Media and Technology; Christie Ly, Treasurer and Past President; Kyle Kearney, Student Outreach Chair and myself, President.  Kerry Bonner, Membership Chair and Betty Henry, Communications Chair, and Paula Cassin, Past President, had schedule conflicts.  We have some very solid and talented filmmakers on our team supporting our media efforts and promotion, besides outstanding experience in tech and communications.

We were delighted to have a “guest of honor,” SCE’s Chris Cabrera, Past President and board member for last few years.  Chris Keough of Belkin enjoyed talking with Cabrera about what it’s like to be a Chris(!)  We welcomed Nancy Profera, Editor, Crosslink Magazine for Aerospace Space, who is very interested in volunteering and participated in one of our Google Hangouts.  Gerhard Runken, Sales Manager of Automation (digital printing), is also getting involved in volunteering with the chapter towards membership.  Great to see Dawn Pace of KPMG, and meet Andrea Wilcox of Davis and Co. and Elizabeth Albright of Pharmavite.  Warner introduced us  to Businesswire colleague Rachel Kaye and Sam Wolk of Cardwell Beach.  (With the magic of WordPress, I shall add other attendee names shortly.)

Whether attendees appreciated Big Foot West’s kitsch-y or retro-trendy vibe, the group enjoyed networking with one another and looks forward to meeting up again.

Big thanks to Warner Boutin for bringing the chapter to a completely different locale and doing much of the legwork to make it happen.  Thanks to Kyle Kearney (www.kyleallenphoto.com) for great still shots of the board pre-and during event.  Mike Spasoff served as wingman getting last minute details in order on location.

IABC-LA Board 2012-2013 at Big Foot West

March webinar: Glowing Your Business


It’s not a typo. It’s an intentional use of a word to describe the effect on businesses that take advantage of creating partnerships with non-profit companies.

If you want to increase your organization’s communications and public relations effectiveness, impact all your stakeholders and introduce proactive thinking to your C-level, you are highly encouraged to attend this webinar. Presented by Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, this webinar will show you how to

  • introduce the concept of embedding a “cause consciousness” into your organizational culture;
  • explore how cross-sector partnerships will provide significant economic and social benefit for all your stakeholders while creating a greater good for society;
  • leverage and enhance your existing corporate social responsibility, public relations and community relations programs to new levels of success; and
  • understand how to measure the return on investment from cross-sector partnerships and present a strong economic argument to your organization’s leadership for participation.

The webinar will be held twice – 7 a.m. and 4 p.m. PST – on March 28. Find out more details and register!

 

November 15, 2012 – Erin Dick presents Megatrends in Communications at Il Fornaio, Pasadena

One of my favorite laugh-out-loud commercials of all time is when a then-unknown Jane Lynch (of “Glee” fame) hammers a microchip into the forehead of a new customer at Washington Mutual’s competing bank. A few moments later Jane’s colleague tries to scan some other poor customer’s head over and over.  With all the megatrends in technology moving at lightning speed, we may not be too far behind this commercial…and Erin Dick, Director of Communications for Pratt & Whitney Rocketdyne knows this.

Through “The Future is Now…Now What?”, Erin presented some equally amusing demonstrations of just how far we’ve come with communications methods and gadgetry, as well as some very dramatic evidence of how technology supports our message-delivery choices, keeping us connected in ways that were impossible even just a decade ago.  Over appetizer skewers, stuffed mushrooms, and warm red wines at Il Fornaio in Pasadena, about 25 IABC-LA members and non-members listened to how megatrends in communications has evolved.

Erin discussed key elements, especially over the last decade, which includes shrinking gadgetry (think phone booths vs. cell phones and Nanos) and attention spans, transparency and decentralization, socialization and personalization, the need for speed, and the constants that continue to remain in the sea of change.

Besides a humorous overview of past devices such as brick-like cell phones and 8-track tapes, we got plenty of laughs from a spoofed newscast depicting the use and heavy reliance of social media amongst its “anchor and reporters.”  The reporter was up to 88 followers on Twitter yet just couldn’t seem to report the actual news.

On a more serious note, yet absolutely astounding, Erin presented a simulation of tweets that occurred before the earthquake and tsumami hit Japan and just after.  Social media was a means of communication that allowed Erin, who was in Florida at the time, to exclaim “I was in Japan!” meaning she was following the tweets as it was happening. She was stunned by the gravity of the unfolding situation as well as the importance of just how fast Twitter facilitated communications amongst the watching world.

Shrinking gadgets translate to shrinking attention spans to process the barrage of informative overload expected on a daily basis. Admittedly, I’m not a big fan of heavy multi-tasking having experienced the underbelly of it: brain fog!  Both Erin and other studies show our iCrazy “smart’ world is leading to shrinking attention spans, an inability to use imaginations, poor focus and much lower comprehension.  Erin points out we are assimilating data at such a rapid pace, our brains are adapting to this new pace. Instead of memorization, we are analyzing data more.  Yet through these shrinking gadgets, the world just got smaller.  We are globally connected…big time.

Some constants that still endure are:

  • the need for timely and relevant information,
  • the use of both traditional and non-traditional media and
  • the importance of keeping relationships on track

There is evidence that our bullet-train information overload is now creating a welcome backlash through marketing and ads that suggest unplugging, communicating and recharging in the most old-fashioned of ways.  And as Erin concluded, let’s remember to meet face-to-face, write a handwritten note sometimes and be socially connected through one of the best pieces of technology on the planet…our human selves.

We thank Erin Dick for her passion in communicating these megatrends and for bringing her extraordinary experiences from her U.S. Air Force experience to illustrate just how far we’ve come into the future…which is now!

Thanks to Betty Henry, Communications Chair, for connecting and arranging Erin’s guest spot and event postings, thanks to Mike Spasoff, Media Chair, for his experimenting with streaming the event as well as setting up the tech side of things. Thanks to Christie Ly, Treasurer and Past President, for coordinating details with the restaurant and Eventbrite coordination, and thanks to Paula Cassin, Past President for some admin coordination.

 

 

 

 

 

 

 

Event Summary: May 8th, 2012 Master Storytellers: Jet Propulsion Laboratory

Scientists are great master storytellers. One of the Voyager themes at NASA’s Jet Propulsion Laboratory in Pasadena is “reaching out to touch where no one has gone before.” IABC-LA members got to participate in an event never before offered through the chapter: “Master Storytellers: Jet Propulsion Laboratory”…an extraordinary look into NASA’s JPL California Institute of Technology where scientists and engineers have so many stories to tell.

Dana Edler, JPL’s Communications Specialist and IABC-LA Chapter President-Elect ’12-’13 led an out-of-this-world event featuring a tour of JPL’s von Karman Visitor Center and Space Flight Operations Facility before members heard insight into the use of storytelling communications.

Our tour guide explained JPL’s focus on robotic planetary spacecraft and astrophysics, not jet propulsion at this time, leading to missions such as the exploration of Mars. When visiting the Space Flight Operations Facility, the precise communications data told a story as code and numbers came through on big screens from satellites.  While we were not visiting the Facility during a launch of a  Mars mission, our tour guide explained the relatively quiet room was a good thing…it meant that all the robotics and satellites, missions and projects are humming along.

Dana welcomed all of us and briefly discussed utilizing storytelling as an alternative to formal, fact-filled yet dry presentations that simply do not get an audience excited.

Stephen Kulczycki, Deputy Director of Communications and Education, and Dr. Teresa Bailey, Information Science Specialist and JPL FIOA Liaison, discussed the methods of JPL’s storytelling to inform, educate and persuade audiences.  While scientists’ and engineers’ data can be as boring as a bad Powerpoint presentation, these two communicators presented just how lively scientists and engineers can truly be when their passion for the planets and for discovery is the focus.  Stephen presented a few videos with different tones…one example was an emotionally-charged video on the history of the NASA space programs and how a disconnect exists between what the U.S. public perceives as too much money spent on space exploration and what is actually spent.  “How much would you pay for the universe?” was the theme.

Dr. Teresa Bailey developed the JPL organizational storytelling program beginning in 2000 and wrote her dissertation “The Experience of the Storyteller: Moving from Personal to Collective Knowledge Sharing.”  Teresa emphasized the importance of experiential knowledge sharing and “stepping into the light”. Teresa shared insights with us that while she had to endure some teasing at first about the very concept of storytelling (“Will there be cookies, Teresa?” came from a few JPL participants!)…these events soon became an engaging part of the JPL communications culture, including a more opened-space remodel and arranging furniture, and using props and audience participation to better serve the storytelling events.  These events allowed scientists and engineers to connect his or her personal experience to a project or mission illuminating knowledge in a way that placed expected facts and figures in their rightful place: as supporting information, not lead information and therefore losing the passion of the “why”.  As Stephen noted, the scientists and engineers truly become stirred up when they are connected to “the why” they want to explore a specific planet or star…dream makers as opposed to machine makers.

Big universal thanks to IABC-LA shining star, Dana Edler, Membership Chair, who did a superior job in pulling all the JPL event pieces and parts together. Thanks also to Cheryl Farrell who was instrumental in helping with event registration and welcoming guests.  Adam Kevorkian also assisted Dana with the event.  Thank you, Adam! Catering provided by Jack M. Smiler of Black Diamond Catering.

We thank JPL for the overwhelming hospitality to IABC-LA during the tour and event.  And finally, JPL really is a cool, quirky place… I walked to my car post-event and was greeted by a live deer in the parking lot.  Perhaps a satellite directed him to go there.

 

 

 

 

 

 

Health Care Reform Event at L.A. Care Health Plan on March 21, 2012

IABC-LA presented a highly informative panel of communication experts to discuss “Communicating Complex Change: Health Care Reform” on March 21, 2012 at event program sponsor L.A. Care Health Plan’s headquarters.  Cheryl Farrell, Board Member of IABC-LA, moderated this invaluable panel session to share how local health care professionals are communicating the complex changes of health care reform to various audiences (Event Podcast).

The distinguished panel included Patricia Clarey, Senior VP, Chief Regulatory and External Relations Officer of Health Net ;  John Merryman, Senior Director, Marketing/PR of South Bay Family Health Care; Ronald Owens, Director, Corporate Communications of Kaiser Permanente Southern California; Elena Stern, Communications and Marketing Director of L.A. Care Health Plan; and Cheryl Fields Tyler, Owner and CEO of Blue Beyond Consulting. The panel informed our chapter members how health care reform is being received and integrated by leading health care companies in Southern California (listen to the event podcast).

The panel discussion after a quick buffet dinner covered topics such as how this legislation is an extraordinary opportunity for innovation within the health care system as well as communications, how the new competitive environment created by mandating state-based Exchanges on individual policies will create positive benefits for consumers, and how do communicators break through to its new and existing audiences (we learned about the role and importance of Spanish-speaking Promotoras!)

So many advances have been made towards creating a communications system that is much more efficient than yesteryear including revolutionary a $5 billion electronic computerized patient records system as opposed to handwritten files and notes as discussed by Ron Owens of Kaiser Permanente.  Doctors are required to learn this system so a patient can be treated across states with tremendous efficiency.

Healthcare communications consultant Cheryl Fields Tyler emphasized the extraordinary opportunity for innovation that comes with such far-reaching legislature and how this is a game-changer for U.S. business overall.  She also emphasized the need for communicators to embrace and support the new legislation positively to create better understanding and trust between employers and employees.  Employees trust face-to-face meetings with direct managers.

Pat Clarey of Health Net has served as chief of staff to both former California governors Arnold Schwarzenegger and Pete Wilson, with current Health Net responsibilities for federal and state regulatory, legislative and compliance issues.  Pat discussed the new legislative concept of “guaranteed issue” for individuals seeking individual insurance policies through the reform’s American Health Benefit Exchanges, which has not been offered in the current California landscape if an individual had a pre-existing condition such as asthma.

John Merryman of South Bay Family Health Care noted the importance of funders for newly established programs.  In his view “money follows money” and the health care reform will shift how funding funnels through non-profits as well as private health care companies.

Elena Stern of event sponsor L.A. Health Care Plan enlightened us on how significant the role and use of a Promotora, a female Spanish-speaking healthcare advocate, is to underserved communities needing an array of healthcare and healthcare related services.

Finally, audience participants engaged in a Q&A with more information shed on topics such as how doctors are receiving all of this new legislation.

Big thanks to “Communicating Complex Change: Health Care Reform” event committee including IABC-LA members Cheryl Farrell, Paromita Ghosh, Adam Kevorkian, T.J. Stevko and Cimone Farrell.  Bill Spaniel served as podcast engineer while Ed Carreon of www.carreonphotography.com provided photography.

The chapter also kindly thanks event sponsor L.A. Health Care Plan for its sponsorship and use of its downtown headquarters facilities.

Please click here to listen to the event podcast.

 

“The Care and Feeding of Your Network” Event – Il Fornaio on 2-29-12

IABC-LA Members participated in an engaging, interactive presentation entitled “The Care and Feeding of Your Network” at Il Fornaio in Manhattan Beach on 2-29-12.  Are you an introvert or an extrovert when making connections at specific events?  When you hear the phrase “networking event” do you dismiss the whole concept as too much smiling-and-business-card-exchange work? Are you one of the 99% of people who are full of …. (rhymes with “it”!) when it comes to follow-through according to author and expert connector Peter Shankman?

Presenters and L.A. Chapter Board Members Cheryl Farrell, Chris Cabrera, Paula Cassin and Christie Ly presented valuable statistics, and tips on much deeper networking practices, with interactive exercises on ice breakers, elevator pitches, connecting, and the importance of follow-up! The evening allowed extrovert and introvert members to practice and engage with each other going beyond status-quo networking while getting to know one another’s expertise and even passions.  Lots of buzz in the warm and toasty Il Fornaio room as new conversations and new connections were being made.

Cheryl Farrell of Cheryl Farrell Communications presented tips for panic-free interactions with “strangers”.  Cheryl cited Myers-Briggs research on introverts vs. extroverts behavior as being misunderstood.  Myers-Briggs states what types of people, activities and events gives you energy determines introvert and extrovert status.  Many of us may be a blend depending on activities.  Cheryl discussed how we may test ice breakers in safe places, be well read with conversational topics and reframe initial introductions with less “me focus” and more outward focus in an “exchange of attention.”

Chris Cabrera engaged members on the subject of elevator pitches.  Elevator pitches need to be crisp and to the point, compelling with an attention-grabbing phrase and spoken with confidence.  We congratulated new member Betty Henry who tried her elevator pitch out for the first time in front of the group, and Charlotte Lassos who bravely demonstrated her elevator pitch.  The elevator pitch concept sounds easier than it looks, even for professional communicators, yet is an essential component of deeper networking.

Paula Cassin discussed connecting vs. standard business-card-exchange networking.  Truly connecting involves not only connecting to a new contact, yet also who you may be able to connect that person to who may need a specific resource.  By removing the expectation that a new contact must do something for you immediately if you do something for them right now allows for a longer-term payoff and certainly a more authentic connection.  During one interactive exercise, Paula asked us to write down 1) our passion, 2) something we are looking for right now, and 3) our expertise…and then engage and connect to others in the room looking for intersecting interests and needs, professionally and personally.

And finally, Christie Ly discussed the importance of follow-through, which according to author and expert networker, Peter Shankman, is a serious faux-pas for most networking people in his article “Why Most People Are Full of S…, and How Not to Be One of Them.” We all want to be thought of as “the nice guy” yet follow-through is where the other 1% lives.  Follow-through takes work yet can be a huge pay-off. Christie discussed how important it is to help others make connections if you mentioned a contact or resource.  To support the follow-through ideal, IABC-LA member Anna Lefter told of her early work experience with PR pro Carl Terzian, who wrote handwritten notes after initial introductions and kept a journal on contacts so he could remember children’s names, interests, and other professional and personal facts.

We were delighted to welcome new chapter members Deborah Hudson of Zurich Insurance and Betty Henry, while seeing participants Chris Keough of Belkin, Anna Lefter, Charlotte Lassos, Anne Giblin, Allison Mullin, Kerry Bonner, and former chapter president Jamie Lipson who was a terrific sport in revealing her favorite guilty-pleasure t.v. show “The Bachelor”!

Big thanks to presenters Cheryl Farrell, host and presenter Chris Cabrera, Paula Cassin and Christie Ly with event assistance from the awesome Cimone Farrell.  We also appreciated the roaring fireplace and the calamari hors d’oeuvres.  Great connections were made by all!