April 24th – April Networking Event at Big Foot West

If Los Angeles is the land of film-esque lighting, cool props and walking into different worlds, then Big Foot West proved to be a welcome departure from florescent-lit cubicles of the work-a-day world.  Over cocktails, filling appetizers and under dozens of elk antlers, a disco ball and mood lighting, IABC-LA welcomed members and non-members to our conversation-starter April networking event.

I introduced our diverse and highly enthusiastic new board team including Warner Boutin, Development Chair and Big Foot event lead; Mike Spasoff, Chair, Media and Technology; Christie Ly, Treasurer and Past President; Kyle Kearney, Student Outreach Chair and myself, President.  Kerry Bonner, Membership Chair and Betty Henry, Communications Chair, and Paula Cassin, Past President, had schedule conflicts.  We have some very solid and talented filmmakers on our team supporting our media efforts and promotion, besides outstanding experience in tech and communications.

We were delighted to have a “guest of honor,” SCE’s Chris Cabrera, Past President and board member for last few years.  Chris Keough of Belkin enjoyed talking with Cabrera about what it’s like to be a Chris(!)  We welcomed Nancy Profera, Editor, Crosslink Magazine for Aerospace Space, who is very interested in volunteering and participated in one of our Google Hangouts.  Gerhard Runken, Sales Manager of Automation (digital printing), is also getting involved in volunteering with the chapter towards membership.  Great to see Dawn Pace of KPMG, and meet Andrea Wilcox of Davis and Co. and Elizabeth Albright of Pharmavite.  Warner introduced us  to Businesswire colleague Rachel Kaye and Sam Wolk of Cardwell Beach.  (With the magic of WordPress, I shall add other attendee names shortly.)

Whether attendees appreciated Big Foot West’s kitsch-y or retro-trendy vibe, the group enjoyed networking with one another and looks forward to meeting up again.

Big thanks to Warner Boutin for bringing the chapter to a completely different locale and doing much of the legwork to make it happen.  Thanks to Kyle Kearney (www.kyleallenphoto.com) for great still shots of the board pre-and during event.  Mike Spasoff served as wingman getting last minute details in order on location.

IABC-LA Board 2012-2013 at Big Foot West

March webinar: Glowing Your Business


It’s not a typo. It’s an intentional use of a word to describe the effect on businesses that take advantage of creating partnerships with non-profit companies.

If you want to increase your organization’s communications and public relations effectiveness, impact all your stakeholders and introduce proactive thinking to your C-level, you are highly encouraged to attend this webinar. Presented by Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, this webinar will show you how to

  • introduce the concept of embedding a “cause consciousness” into your organizational culture;
  • explore how cross-sector partnerships will provide significant economic and social benefit for all your stakeholders while creating a greater good for society;
  • leverage and enhance your existing corporate social responsibility, public relations and community relations programs to new levels of success; and
  • understand how to measure the return on investment from cross-sector partnerships and present a strong economic argument to your organization’s leadership for participation.

The webinar will be held twice – 7 a.m. and 4 p.m. PST – on March 28. Find out more details and register!

 

November 15, 2012 – Erin Dick presents Megatrends in Communications at Il Fornaio, Pasadena

One of my favorite laugh-out-loud commercials of all time is when a then-unknown Jane Lynch (of “Glee” fame) hammers a microchip into the forehead of a new customer at Washington Mutual’s competing bank. A few moments later Jane’s colleague tries to scan some other poor customer’s head over and over.  With all the megatrends in technology moving at lightning speed, we may not be too far behind this commercial…and Erin Dick, Director of Communications for Pratt & Whitney Rocketdyne knows this.

Through “The Future is Now…Now What?”, Erin presented some equally amusing demonstrations of just how far we’ve come with communications methods and gadgetry, as well as some very dramatic evidence of how technology supports our message-delivery choices, keeping us connected in ways that were impossible even just a decade ago.  Over appetizer skewers, stuffed mushrooms, and warm red wines at Il Fornaio in Pasadena, about 25 IABC-LA members and non-members listened to how megatrends in communications has evolved.

Erin discussed key elements, especially over the last decade, which includes shrinking gadgetry (think phone booths vs. cell phones and Nanos) and attention spans, transparency and decentralization, socialization and personalization, the need for speed, and the constants that continue to remain in the sea of change.

Besides a humorous overview of past devices such as brick-like cell phones and 8-track tapes, we got plenty of laughs from a spoofed newscast depicting the use and heavy reliance of social media amongst its “anchor and reporters.”  The reporter was up to 88 followers on Twitter yet just couldn’t seem to report the actual news.

On a more serious note, yet absolutely astounding, Erin presented a simulation of tweets that occurred before the earthquake and tsumami hit Japan and just after.  Social media was a means of communication that allowed Erin, who was in Florida at the time, to exclaim “I was in Japan!” meaning she was following the tweets as it was happening. She was stunned by the gravity of the unfolding situation as well as the importance of just how fast Twitter facilitated communications amongst the watching world.

Shrinking gadgets translate to shrinking attention spans to process the barrage of informative overload expected on a daily basis. Admittedly, I’m not a big fan of heavy multi-tasking having experienced the underbelly of it: brain fog!  Both Erin and other studies show our iCrazy “smart’ world is leading to shrinking attention spans, an inability to use imaginations, poor focus and much lower comprehension.  Erin points out we are assimilating data at such a rapid pace, our brains are adapting to this new pace. Instead of memorization, we are analyzing data more.  Yet through these shrinking gadgets, the world just got smaller.  We are globally connected…big time.

Some constants that still endure are:

  • the need for timely and relevant information,
  • the use of both traditional and non-traditional media and
  • the importance of keeping relationships on track

There is evidence that our bullet-train information overload is now creating a welcome backlash through marketing and ads that suggest unplugging, communicating and recharging in the most old-fashioned of ways.  And as Erin concluded, let’s remember to meet face-to-face, write a handwritten note sometimes and be socially connected through one of the best pieces of technology on the planet…our human selves.

We thank Erin Dick for her passion in communicating these megatrends and for bringing her extraordinary experiences from her U.S. Air Force experience to illustrate just how far we’ve come into the future…which is now!

Thanks to Betty Henry, Communications Chair, for connecting and arranging Erin’s guest spot and event postings, thanks to Mike Spasoff, Media Chair, for his experimenting with streaming the event as well as setting up the tech side of things. Thanks to Christie Ly, Treasurer and Past President, for coordinating details with the restaurant and Eventbrite coordination, and thanks to Paula Cassin, Past President for some admin coordination.

 

 

 

 

 

 

 

Event Summary: May 8th, 2012 Master Storytellers: Jet Propulsion Laboratory

Scientists are great master storytellers. One of the Voyager themes at NASA’s Jet Propulsion Laboratory in Pasadena is “reaching out to touch where no one has gone before.” IABC-LA members got to participate in an event never before offered through the chapter: “Master Storytellers: Jet Propulsion Laboratory”…an extraordinary look into NASA’s JPL California Institute of Technology where scientists and engineers have so many stories to tell.

Dana Edler, JPL’s Communications Specialist and IABC-LA Chapter President-Elect ’12-’13 led an out-of-this-world event featuring a tour of JPL’s von Karman Visitor Center and Space Flight Operations Facility before members heard insight into the use of storytelling communications.

Our tour guide explained JPL’s focus on robotic planetary spacecraft and astrophysics, not jet propulsion at this time, leading to missions such as the exploration of Mars. When visiting the Space Flight Operations Facility, the precise communications data told a story as code and numbers came through on big screens from satellites.  While we were not visiting the Facility during a launch of a  Mars mission, our tour guide explained the relatively quiet room was a good thing…it meant that all the robotics and satellites, missions and projects are humming along.

Dana welcomed all of us and briefly discussed utilizing storytelling as an alternative to formal, fact-filled yet dry presentations that simply do not get an audience excited.

Stephen Kulczycki, Deputy Director of Communications and Education, and Dr. Teresa Bailey, Information Science Specialist and JPL FIOA Liaison, discussed the methods of JPL’s storytelling to inform, educate and persuade audiences.  While scientists’ and engineers’ data can be as boring as a bad Powerpoint presentation, these two communicators presented just how lively scientists and engineers can truly be when their passion for the planets and for discovery is the focus.  Stephen presented a few videos with different tones…one example was an emotionally-charged video on the history of the NASA space programs and how a disconnect exists between what the U.S. public perceives as too much money spent on space exploration and what is actually spent.  “How much would you pay for the universe?” was the theme.

Dr. Teresa Bailey developed the JPL organizational storytelling program beginning in 2000 and wrote her dissertation “The Experience of the Storyteller: Moving from Personal to Collective Knowledge Sharing.”  Teresa emphasized the importance of experiential knowledge sharing and “stepping into the light”. Teresa shared insights with us that while she had to endure some teasing at first about the very concept of storytelling (“Will there be cookies, Teresa?” came from a few JPL participants!)…these events soon became an engaging part of the JPL communications culture, including a more opened-space remodel and arranging furniture, and using props and audience participation to better serve the storytelling events.  These events allowed scientists and engineers to connect his or her personal experience to a project or mission illuminating knowledge in a way that placed expected facts and figures in their rightful place: as supporting information, not lead information and therefore losing the passion of the “why”.  As Stephen noted, the scientists and engineers truly become stirred up when they are connected to “the why” they want to explore a specific planet or star…dream makers as opposed to machine makers.

Big universal thanks to IABC-LA shining star, Dana Edler, Membership Chair, who did a superior job in pulling all the JPL event pieces and parts together. Thanks also to Cheryl Farrell who was instrumental in helping with event registration and welcoming guests.  Adam Kevorkian also assisted Dana with the event.  Thank you, Adam! Catering provided by Jack M. Smiler of Black Diamond Catering.

We thank JPL for the overwhelming hospitality to IABC-LA during the tour and event.  And finally, JPL really is a cool, quirky place… I walked to my car post-event and was greeted by a live deer in the parking lot.  Perhaps a satellite directed him to go there.

 

 

 

 

 

 

Master Storytellers: Jet Propulsion Laboratory (JPL)

IABC Los Angeles invites you to hear Jet Propulsion Laboratory experts talk about how they use a storytelling approach to excite the public, entice government, and engage employees. All to help make space exploration dreams a reality.

Distinguished JPL Guest Speakers:

  • Stephen Kulczycki, Deputy Director of Communications and Education
  • Dr. Teresa Bailey, Information Science Specialist

“Stories entertain, influence, teach, inform, and uplift. They’re an effective way to communicate and understand an organization’s culture and can help audiences develop a sense of organizational identity.” –Dr. Teresa Bailey

There’s more! See details below about an exclusive JPL tour for a limited number of event registrants.

Date: Tuesday, May 8, 2012

Agenda
5:30 – 6:30P Networking and Hors d’oeuvres
6:30 – 8:00P Presentation and Q&A
8:00P           IABC “After Dark”

Location: Jet Propulsion Laboratory (JPL)
4800 Oak Grove Drive
Theodore von Karman Auditorium
Pasadena, CA 91109   Free parking – JPL guest parking lot

Click here to register for the event on Eventbrite.

Two Special Features!

JPL Tour Exclusive – A tour of JPL will be held from 4:00 – 5:30P on the day of the speaking event. The tour is limited to 18 registered guests on a first-come first-served basis. Email your tour request (after registering for the main event) to dana.k.edler@jpl.nasa.gov. The tour request deadline is May 2, 2012 at 5P.

IABC “After Dark” – Post-event networking opportunity at nearby Altadena Ale House

____________

IABC Event Committee: Dana Edler, JPL (Chairperson), Adam Kevorkian, Nicole Maury and Cheryl Farrell.

Cancellation Policy: Refunds are only issued when cancellation is made in writing 72 hours before the event.

 

Health Care Reform Event at L.A. Care Health Plan on March 21, 2012

IABC-LA presented a highly informative panel of communication experts to discuss “Communicating Complex Change: Health Care Reform” on March 21, 2012 at event program sponsor L.A. Care Health Plan’s headquarters.  Cheryl Farrell, Board Member of IABC-LA, moderated this invaluable panel session to share how local health care professionals are communicating the complex changes of health care reform to various audiences (Event Podcast).

The distinguished panel included Patricia Clarey, Senior VP, Chief Regulatory and External Relations Officer of Health Net ;  John Merryman, Senior Director, Marketing/PR of South Bay Family Health Care; Ronald Owens, Director, Corporate Communications of Kaiser Permanente Southern California; Elena Stern, Communications and Marketing Director of L.A. Care Health Plan; and Cheryl Fields Tyler, Owner and CEO of Blue Beyond Consulting. The panel informed our chapter members how health care reform is being received and integrated by leading health care companies in Southern California (listen to the event podcast).

The panel discussion after a quick buffet dinner covered topics such as how this legislation is an extraordinary opportunity for innovation within the health care system as well as communications, how the new competitive environment created by mandating state-based Exchanges on individual policies will create positive benefits for consumers, and how do communicators break through to its new and existing audiences (we learned about the role and importance of Spanish-speaking Promotoras!)

So many advances have been made towards creating a communications system that is much more efficient than yesteryear including revolutionary a $5 billion electronic computerized patient records system as opposed to handwritten files and notes as discussed by Ron Owens of Kaiser Permanente.  Doctors are required to learn this system so a patient can be treated across states with tremendous efficiency.

Healthcare communications consultant Cheryl Fields Tyler emphasized the extraordinary opportunity for innovation that comes with such far-reaching legislature and how this is a game-changer for U.S. business overall.  She also emphasized the need for communicators to embrace and support the new legislation positively to create better understanding and trust between employers and employees.  Employees trust face-to-face meetings with direct managers.

Pat Clarey of Health Net has served as chief of staff to both former California governors Arnold Schwarzenegger and Pete Wilson, with current Health Net responsibilities for federal and state regulatory, legislative and compliance issues.  Pat discussed the new legislative concept of “guaranteed issue” for individuals seeking individual insurance policies through the reform’s American Health Benefit Exchanges, which has not been offered in the current California landscape if an individual had a pre-existing condition such as asthma.

John Merryman of South Bay Family Health Care noted the importance of funders for newly established programs.  In his view “money follows money” and the health care reform will shift how funding funnels through non-profits as well as private health care companies.

Elena Stern of event sponsor L.A. Health Care Plan enlightened us on how significant the role and use of a Promotora, a female Spanish-speaking healthcare advocate, is to underserved communities needing an array of healthcare and healthcare related services.

Finally, audience participants engaged in a Q&A with more information shed on topics such as how doctors are receiving all of this new legislation.

Big thanks to “Communicating Complex Change: Health Care Reform” event committee including IABC-LA members Cheryl Farrell, Paromita Ghosh, Adam Kevorkian, T.J. Stevko and Cimone Farrell.  Bill Spaniel served as podcast engineer while Ed Carreon of www.carreonphotography.com provided photography.

The chapter also kindly thanks event sponsor L.A. Health Care Plan for its sponsorship and use of its downtown headquarters facilities.

Please click here to listen to the event podcast.

 

“The Care and Feeding of Your Network” Event – Il Fornaio on 2-29-12

IABC-LA Members participated in an engaging, interactive presentation entitled “The Care and Feeding of Your Network” at Il Fornaio in Manhattan Beach on 2-29-12.  Are you an introvert or an extrovert when making connections at specific events?  When you hear the phrase “networking event” do you dismiss the whole concept as too much smiling-and-business-card-exchange work? Are you one of the 99% of people who are full of …. (rhymes with “it”!) when it comes to follow-through according to author and expert connector Peter Shankman?

Presenters and L.A. Chapter Board Members Cheryl Farrell, Chris Cabrera, Paula Cassin and Christie Ly presented valuable statistics, and tips on much deeper networking practices, with interactive exercises on ice breakers, elevator pitches, connecting, and the importance of follow-up! The evening allowed extrovert and introvert members to practice and engage with each other going beyond status-quo networking while getting to know one another’s expertise and even passions.  Lots of buzz in the warm and toasty Il Fornaio room as new conversations and new connections were being made.

Cheryl Farrell of Cheryl Farrell Communications presented tips for panic-free interactions with “strangers”.  Cheryl cited Myers-Briggs research on introverts vs. extroverts behavior as being misunderstood.  Myers-Briggs states what types of people, activities and events gives you energy determines introvert and extrovert status.  Many of us may be a blend depending on activities.  Cheryl discussed how we may test ice breakers in safe places, be well read with conversational topics and reframe initial introductions with less “me focus” and more outward focus in an “exchange of attention.”

Chris Cabrera engaged members on the subject of elevator pitches.  Elevator pitches need to be crisp and to the point, compelling with an attention-grabbing phrase and spoken with confidence.  We congratulated new member Betty Henry who tried her elevator pitch out for the first time in front of the group, and Charlotte Lassos who bravely demonstrated her elevator pitch.  The elevator pitch concept sounds easier than it looks, even for professional communicators, yet is an essential component of deeper networking.

Paula Cassin discussed connecting vs. standard business-card-exchange networking.  Truly connecting involves not only connecting to a new contact, yet also who you may be able to connect that person to who may need a specific resource.  By removing the expectation that a new contact must do something for you immediately if you do something for them right now allows for a longer-term payoff and certainly a more authentic connection.  During one interactive exercise, Paula asked us to write down 1) our passion, 2) something we are looking for right now, and 3) our expertise…and then engage and connect to others in the room looking for intersecting interests and needs, professionally and personally.

And finally, Christie Ly discussed the importance of follow-through, which according to author and expert networker, Peter Shankman, is a serious faux-pas for most networking people in his article “Why Most People Are Full of S…, and How Not to Be One of Them.” We all want to be thought of as “the nice guy” yet follow-through is where the other 1% lives.  Follow-through takes work yet can be a huge pay-off. Christie discussed how important it is to help others make connections if you mentioned a contact or resource.  To support the follow-through ideal, IABC-LA member Anna Lefter told of her early work experience with PR pro Carl Terzian, who wrote handwritten notes after initial introductions and kept a journal on contacts so he could remember children’s names, interests, and other professional and personal facts.

We were delighted to welcome new chapter members Deborah Hudson of Zurich Insurance and Betty Henry, while seeing participants Chris Keough of Belkin, Anna Lefter, Charlotte Lassos, Anne Giblin, Allison Mullin, Kerry Bonner, and former chapter president Jamie Lipson who was a terrific sport in revealing her favorite guilty-pleasure t.v. show “The Bachelor”!

Big thanks to presenters Cheryl Farrell, host and presenter Chris Cabrera, Paula Cassin and Christie Ly with event assistance from the awesome Cimone Farrell.  We also appreciated the roaring fireplace and the calamari hors d’oeuvres.  Great connections were made by all!

The Care and Feeding of Your Network

IABC/LA Invites You to the Event:

The Care and Feeding of Your Network

Building Your Circle of Trusted Resources

(This event is free for IABC members)

Will 2012 be the year you strengthen your professional connections? IABC Los Angeles invites you to an evening of hands-on practical tips to build your “circle of trust” so it’s there when you need it.

Maybe you have hundreds of LinkedIn connections, but can’t remember the last time you had a meaningful connection within the network. Do you have contacts you can turn to for a job, a vendor, a best practice, a referral, a template or even a communications shoulder to cry on?

 

Helpful tips you’ll learn in a 60-minute interactive session:

1.  Breaking the Ice … or is it a glacier? Big ideas on small talk. How to connect with someone instantly, be memorable, transition to a business need

2.  Your Elevator Pitch. What is it? What should it include? Successful examples

3.  Matchmaker, Matchmaker Connecting others to demonstrate your value

4.  The Art of Follow-Up This differentiates you from 75% of most people. It’s simple, but few ever do it. It can make a world of difference.

 

Date: Wednesday, February 29, 2012

Time:  6:00 PM – 8:00 PM*

Location: Il Fornaio Restaurant 

              1800 Rosecrans Ave                                                                                                

              Manhattan Beach, CA 90266

 Cost: Free to any current IABC member from any Chapter

         $20.00 for non-members

         $10.00 for students with valid ID

Appetizers and one drink included for all attendees

RSVP: February 20, 2012

To Register: Click here

Parking: Free parking in adjacent lotBring your business cards and a friend and join other communications professionals at the authentic Italian, Il Fornaio, Manhattan Beach location. Less than 5 minutes from the 405!
*Agenda  

6:00 – 6:30 Open Networking

6:30 – 7:30 Four Helpful Tips -Interactive session

7:30 – 8:00 Open Networking – Practice what you learned

8:00 onwards – IABC After Dark

Communicating Complex Change: Health Care Reform

Are you overwhelmed by details of health care reform?

How do you communicate complex change to your audiences?

IABC Los Angeles invites you to hear communications experts discuss the basics of health care reform and how to communicate it to various constituencies.

This two-hour seminar allows diverse stakeholders to share their communications strategies about the ground-breaking legislation. Speakers will address health care messages targeted to the general public, physicians, under-served communities and others.

Panelists represent organizations serving local and national audiences:

Date: March 21, 2012    

Time: 5:30 – 8:00P
Agenda
5:30 – 6:00P    Buffet and Networking
6:00 – 8:00P   Panel Session – Q&A
8:00P                IABC “After Dark”

Location:
L.A. Care Health Plan   

1055 W. 7th Street
10th Floor Conference Room 1017
Los Angeles, CA 90017
Parking is available for $5 per entry across the street from L.A. Care Health Plan.

Register on Eventbrite: http://www.eventbrite.com/event/3021388053

IABC Proudly Welcomes L.A. Care Health Plan

Official Event Sponsor

L.A. Care Health Plan logo

“As the nation’s largest public health plan, we are dedicated to helping Los Angeles County residents obtain health care for their families from doctors and other health care providers who understand and respect them.”

IABC “After Dark” is a post-event networking opportunity. Details coming soon.

For event inquiries, email LA-Communications@iabc.com

Visit IABC Los Angeles and IABC International

Event Committee: Cheryl Farrell, Cheryl Farrell Communications; Paromita Ghosh, L.A. Care Health Plan; Adam Kevorkian, Kaiser Permanente; T.J. Stevko, Cimone Farrell

11/17/11 – Shel Holtz Presented “Maximum Awareness, Minimal Effort” at Avery Dennison

IABC-LA presented “Maximum Awareness, Minimal Effort” by Shel Holtz on Thursday, November 17, 2011 at the Avery Dennison headquarters in Pasadena.  Holtz is an expert in communications, social media and technology and was superbly engaging in sharing “What’s the least we need to stay in touch, remain marketable and keep up-to-date?” And who has the time to use all these tools?

Holtz of Holtz Communications+Technology, is also known for his outstanding “For Immediate Release” (FIR) podcasts on business communications and tech with co-host with Neville Hobson.  He is a former IABC-LA chaper president and his expertise covers employee communications, corporate PR, crisis comms, media relations, financial comms, IR, marketing comms and compensation and benefits communications.

Shel addressed over 20 IABC-LA members over a buffet dinner at Avery Dennison’s cool 1960’s-style headquarters (the welcoming Koi pond was incredible!).  Christopher Swan of Avery Dennison assisted with providing the venue and an outstanding professional development evening.  The evening kicked off with member introductions and Paula introducing Holtz. We were just delighted to have Shel address the chapter…knowing full well of his intense global and domestic schedule.

Shel led everyone through various social media channels with an emphasis on matching the right tool with what the user is trying to accomplish with an audience.  Going beyond the standard FaceBook, Twitter and LinkedIn tools, Holtz illuminated outstanding resources such as Delicious, Paper.Li, ScoopIt, Mashable, Marketing Over Coffee and Storify.  And audio podcasts like Marketing Over Coffee and FIR allow you to multi-task and take a break from a screen. While you do not need to become an expert in all of these tools, it is very important to understand how content curation is integral to creating a filter for information overload.  (Look for the chapter to start using Storify…this was one of my favorite tools presented besides Marketing Over Coffee…and of course, FIR!)

Content curation was one of the big takeaways of the event and how trusted guides in content curation have evolved in media. Yet Shel spoke about the absolute necessity of context with content curation. Just like an art curator, it’s not enough to add pictures and artwork to a collection, there must be a context of what and why content is being added to a social media or media platform.  Shel supports the notion there’s no such thing as information overload, yet there is a serious problem with organizations and sometimes communicators not using enough filters to mine information.

Shel discussed two emerging career positions: community liaison and content strategist.  Within the community liaison role, someone has to have eyes and ears on the community surrounding an organization to achieve true community engagement.  A content strategist supports Shel’s concept that these days every company is a media company, whether the company chooses to be or not.  The difference between a content strategist and a traditional PR strategist is the content strategist focuses on content that is not pitched, yet still engages.  No corporate agenda pushing!

Interesting tidbits…Tumblr blogging tool has surpassed WordPress now. And GooglePlus is just terrific for getting answers to questions very quickly.  Christopher Swan pointed out…getting answers to Google Plus in general!  Christopher is part of the experienced trendy tool intelligentsia…with his “voice of reason” behind it all.  (Listen to Christopher on the video wrap-up of the event.)

On the subject of blocking employees from using social media on the job, the idea that just Millenials use social media is statistically wrong.  Age group 35-55 within companies using social media has created a flat statistic from even a few years ago.  It is crucial that employees have access to social media as studies have shown increased productivity.  88% of employees check social networks as a break between tasks, resetting concentration to do more work, not less work!

The evening wrapped up with a Whole Foods gift card to Shel for coming out to the chapter after a presentation same day to the IABC-USC Student Chapter.  Chapter President Paula Cassin also welcomed past chapter presidents who each told a funny or philanthropic anecdote while they were in office.

The conversation continued with Shel and well attended “After Dark” post-event socializing at “Bar Celona” for empanadas, Sangria, coffee, and connected conversations.  Shel pointed out how the face-to-face “After Dark” events are as important to communicators and the chapter as keeping up with contacts through social media connections. We appreciated Shel’s sentiments that IABC in general has a warm tone throughout its membership base.

Tremendous thanks to Shel Holtz, Christopher Swan, Avery Dennison, Christopher Cabrera who played escort to Holtz navigating Los Angeles chapter events and logistics while also moderating the evening’s event, and Dana Edler and Cheryl Farrell in welcoming/checking-in welcoming members. Special thanks to Adam Kevorkian, who worked tirelessly behind the scenes on important meeting logistics (like food!) We couldn’t have done it without him.