February 19 Event: Measuring Communication’s ROI on a Shoestring Budget

We had a great meeting at Edison on February 19. More than 60 people attended to hear communications superstar Angela Sinickas talk about “Measuring Communication’s ROI on a Shoestring Budget” – and in some cases, with NO budget.

Angela’s presentation was jam packed with useful ideas that participants could walk away and implement the next day – from low-cost/no-cost research techniques to a host of grids (she loves grids) that can help you demonstrate your value to even the most skeptical senior exec.

You can listen to the presentation here. (please be patient with the download — it’s a big file.)

For more information and great free stuff, go to Angela’s web site at www.sinicom.com. After you listen to her presentation, email her at angela@sinicom.com to get a copy of her slides too.

Thank you, Angela!

Many thanks to Zanku Armenian and the fine folks at Edison for hosting the meeting and providing a buffet of yummy hors d’oeuvres. Zanku and his colleague Jeramy also did a presentation on all the neat stuff Edison is up to with their communications and advertising.

February 18 Event: Integrating New & Old Media

On February 18, Cara Good, Chief Executive Officer of WunderMarx PR, spoke with a group of almost 30 communication professionals about how companies are combining new media (blogging, podcasting, social networking, etc.) and old media (newsletters, press releases, etc.) to reach their strategic objectives.

As Good explained, new media is simply another tool that communicators can add to their toolbox. These technologies don’t replace the other communication tools we have come to rely on. Instead, communicators must learn when and how to integrate these new tools into their communication plans.

One key point Good made was that, in addition to creating a blog or social networking site, it’s important to monitor existing blogs that write about your company or products. Communicators must stay on top of what others are saying so they can respond quickly when necessary. One attendee cited an example where a blogger posted inaccurate information about one of their products. Because they were monitoring the blog, the company was able to quickly send that blogger accurate information and correct the post before it was picked up by other blogs and potentially other media outlets.

According to Good, social media allows communicators to establish a personal connection with employees or customers. Blogs, for instance, should be written in a personal tone as opposed to a more formal or “corporate” tone. As a general rule, Good says blog posts should be rather short and frequent — about 250 words per post with new posts added 2 to 3 times a week.

This is just a portion of what Good covered at the event. You can view her entire presentation here.

And you can learn more about WunderMarx and Cara Good using the following links:
www.wundermarx.com
Follow Cara Good on Twitter: twitter.com/remarx
Subscribe to Cara Good’s blog: caragood.com
Get LinkedIn: linkedin.com/in/caragood

December 14 Event: Annual Holiday Tea

Once again, the Annual IABC-LA Holiday Tea was a great success. Almost 40 people joined us in the Magnolia room of the Peninsula Hotel in Beverly Hills for a lovely afternoon event. After mingling for about 30 minutes, guests enjoyed champagne, finger foods and, of course, an assortment of teas.

The chapter would like to thank Toyota for generously sponsoring the event and donating $1,500 to our honorary charity WriteGirl. We would also like to thank the attendees for donating notebooks, dictionaries and thesauruses.

Pictures from the event