October 12th – Social Media CRASH Course and Workshop

On October 12, 2011, IABC-LA members attended “Social Media CRASH Course and Workshop” hosted by Belkin at corporate headquarters in Playa del Rey.  Christopher Keough, Corporate Communications Manager at Belkin hosted members to a case study discussion of in-depth social media platforms. Meanwhile, Julie Fornaro, the chapter’s social media chair, masterminded a scavenger hunt workshop equipped with learning-as-you-go clues and “sweat-producing” tasks divided amongst team challenges.  Myra Jolivet, chapter communications chair volunteer, moderated the overall discussion.

Keough introduced Lee Drasin, Belkin’s new Director, Interactive Marketing and Leah Polk, Senior Global Public Relations Manager.  Drasin came to Belkin from Petrol Advertising and shared an example of using FaceBook and email as a platform for an interactive social game named “Battlemail”.  Drasin’s example proved to be an exciting concept for the receptive client, however, as time wore on, so did the client’s concern about strategy, presentation and the approved 100k budget to create awareness for a movie entitled “The Crazies” tied into the social media platform.

How did a social media incident end up crashing Belkin.com? Leah Polk discussed a case study in which a recent incident involving a “30 routers in 30 days” campaign turned into a worldwide 50 percent of sale that lead to a learning experience of learning experiences in social media usage and strategy.  Polk also mentioned creative social media strategies such as Belkin’s “make over your dorm room” prizes. There was much discussion about whether communicators will become Google-Plus supporters, comparisons with FaceBook’s capabilities, and how Klout can be an effective tool regarding scoring social media’s effectiveness.

Armed with laptops, cell phone apps for the social media scavenger hunt and a truly engaged attitude, participants included: Christie Ly, Chris Cabrera, Cheryl Farrell, Charlotte Lassos, Jevon Ooi, Divya Chandran, Kris Kraves, Roxanne Truesdell, Dawn Pace, Beth Martin, Ann Giblin, Deshauna Brown, Stacy Noble, Julie Pine, Mark Dernheim, Hillary West. All “got game” in Julie Fornaro’s fun twists, turns and team challenges during the social media scavenger hunt.

IABC-LA Chapter President, Paula Cassin, ended the evening with invites to upcoming not-to-be-missed events including Shel Holtz and the laugh-a-minute Murder Mystery Holiday luncheon in December.

Finally, Paula thanked Belkin by offering an honorarium from the chapter to a charity of Belkin’s choice for outstanding hosting and speaker participation.  We so appreciated the evening!

 

 

 

IABC-LA Nose Wine Cellar Networking Event 9-21-11

IABC-LA Nose Wine Cellar Networking Event 9-21-11

IABC-LA Chapter kicked off the beginning of the networking season with a warm toast of conversation, and networking at Nose Wine Cellar Networking Event in Pasadena on Wednesday, Chapter President, Paula Cassin welcomed members and very special guest, Adrian Cropley, IABC Chair in from Australia! Members were surrounded by brick “cellar” walls and stocked wine shelves, and enjoyed especially warm and lively conversation, deep red wine “legs” while sipping glasses from premium vineyards, bruschetta and cheeses, all while continuing that signature friendly-chapter atmosphere that is IABC-LA.  Cimone Farrell, volunteer event coordinator did a lovely job of putting the event together at Nose.

Paula Cassin welcomed everyone to a new networking event year, and noted the chapter’s collegial engine really does run on the steam of its volunteers.  New Zealander Paula and all of us were delighted to welcome affable international colleague, Adrian Cropley, who addressed the crowd with a few words on this year’s three-point focus of career, content and more value regarding IABC membership.  Adrian is the Principal for Cropley Communications in Melbourne.

Chris Cabrera invited members to “stay out a little later on a school night” for the After Dark after-event portion of the evening…which will continue throughout events this year so participants can connect a bit more over lattes.  Susan San Martin, our chapter career development volunteer and Christopher Swan enjoyed some chat time with Adrian.  Bill Spaniel welcomed members to assist in the process of judging the writing category for the Gold Quill Awards in January.  Paromita Ghosh and Rebecca Mikkelsen continue to bring their fresh energy to events, while Cheryl Farrell hit “the big time” recently in a professional video for diabetes including dozens of singing kids. Members attending or on the guest list included Greg Cash, Kerry Bonner, Shannon King,  Julie Lowe, Sandy Smith, Jessica Santana, and Jane Stenehjem and Dyanne Weiss.  And UCLA grad student Aubrey Kelly stated on Flip camera that this event helped her make up her mind to join the chapter as well as volunteer!  And Cimone’s  peer, Courtney is looking to join as well. Delighted to have all of you in attendance!

Our chapter sponsor and volunteer “paparazzi” Ed Carreon kept the flash bulbs going and we look forward to our visages posted on our website.

The chapter makes an effort to create plenty of networking and career development events throughout the year and in locations that give plenty of ease-of-access to members.  We’re off to a terrific start this year under Paula’s second direction with her second term as President.  Existing volunteers and members and our newest faces all toast to career, content and more value!

Shel Holtz, IABC Fellow – “Maximum Awareness, Miminal Effort” – Pasadena, CA

What’s the least we need to do to stay in touch, remain marketable and keep up-to-date?

IABC/LA is delighted to host Shel Holtz, ABC and IABC Fellow, an expert in communications, social media and technology who will answer this question for us. He will discuss how to maintain maximum awareness of the latest trends by focusing on the essentials.  Please join us at Avery Dennison in Pasadena, November 17th after work for dinner, networking, and a discussion with Shel Holtz.
About Shel Holtz, ABC

Shel is principal of Holtz Communication+Technology with expertise in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications and compensation and benefits communications. His weekly podcast, For Immediate Release, which he co-hosts with Neville Hobson, provides an insightful assessment of all things related to business communication, social media and technology. Shel is also a former IABC-LA chapter president.

 Register now

Date: Thursday, November 17, 2011
Time:  6:30 PM – 8:30 PM
Agenda: Networking, dinner, discussion and Q &A

Location
Avery Dennison Corporation
150 N. Orange Grove Blvd.
Pasadena, CA 91103

Cost
$20.00 Early-bird member (on or before November 7, 2011) then $25.00
$40.00 Non-member
$15.00 Students with ID

RSVP Deadline: November 14, 2011
Free Parking
After the main event, join us for IABC After Dark, our no-host, informal continuation of the evening’s festivities at an interesting venue nearby. (Details coming soon.)

Register now

Career Development – Calibrating your Role as a Communicator Webinar Free to Members

Calibrating your Role as a Communicator  –  Industry-agnostic perspective on how to guide your career.

Click here for more details on November’s ‘free-to-members’ seminar, presenting our very own Los Angeles member and expert Susan San Martin!

Susan San Martin, CEO of Plan B Communications, executive recruiting firm specializing in communications and marketing functions.

Susan has over 20 years of diversified communications and marketing experience with demonstrated success in addressing diverse internal and external organizational needs across a wide range of industries.   She is a highly-regarded talent acquisition and executive recruiting professional with broad and deep experience in aligning client needs with candidate expertise.  An enthusiastic, results-oriented leader and team member, she believes that two-way, comprehensive communication is the cornerstone for all successful relationships.
Most recently, Susan was a Vice President and Executive Recruiter with The Repovich-Reynolds Group, a retained executive recruiting firm, where she was a senior recruiter for mid- to senior-level communications and marketing searches. A sampling of the clients with whom she has partnered include: DaVita Inc., Dell Inc., Western Union, Inc., Lowe’s Companies, Inc., ProLogis, Cardinal Health, Inc., The Blackstone Group, and Watson Land Company, among many others.

Networking with Surprise Guest – Sept 21st

Please join us for our kick-off networking event for the 2011-2012 year –  Registration is now open.

Breaking news: 2011-2012 IABC Chairman Adrian Cropley will be in Los Angeles and attending! Come along if you’re interested in meeting this global ambassador for business communications or want to quiz him on the state of the profession in other parts of the country, other parts of the world. I’ve met Adrian a few times at IABC events (Leadership Institute, World Conference) and not only is he talented and insightful, he’s fun and engaging – one of those people it’s a delight to be around. – Paula (IABC LA Chapter President 2011-2012)

This is one of 2 “Thank-You-For-Being-a-Member” events that the Los Angeles Chapter organizes each year (Pasadena/Burbank in September, South Bay in January/February). If you’re a member, it’s free of charge, venue, appetizers, drink tickets included. If you’re not a member but want to network with local business communicators, you’re warmly welcomed, too, and we’ve kept the price reasonable.

We will have networking activities, several prizes to give away, and as always, a collegial, inclusive atmosphere (the reason so many of us keep coming back).

————————

Adrian Cropley  is currently the Chairman of the International Executive board of IABC and has held a number of  Voluntary roles. He was named IABC’s Volunteer Chapter Leader of the year 2008 and has been instrumental in the growth and development of Chapters across the Asia/Pacific Region.

Adrian is the Principal for Cropley Communications, Melbourne. Australia and has over 20 years
communication experience in the Private and Public sectors. Adrian has been in roles from HR Management, Change and Organizational Development Manager to heading up corporate Internal Communications.

Adrian works with a variety of clients on change and internal communication strategies and programs. He is also an executive coach working with organizations Including Ernst & Young, Shell, NAB, ANZ, National Foods, Kraft, Bunning’s, Aus Post, Telstra, Amcor, AXA RMIT, Latrobe, Deakin & Monash Universities and various government organizations. He is a sought after facilitator, lecturer coach and has spoken right across the globe at various, conferences and forums. He is widely published with a number of articles appearing in industry magazines globally.

 

 

 

 

IABC-LA June Gala 2011 with Father Greg Boyle at The Oviatt

June 15, 2011…IABC-LA welcomed members to the chapter’s end of the year celebration in the spirit of true kinship in a lavish 1920’s art deco setting at The Oviatt Building Penthouse in downtown Los Angeles.  Past Chapter President, Christie Ly produced an outstanding event.  We stepped into the historical past of L.A. while hearing keynote speaker, Father Greg Boyle, founder of HomeBoy Industries http://www.homeboy-industries.org who has gained significant respect for his model program for at-risk inner city youth. Paula Cassin, continuing as L.A. Chapter President for the 2011-2012, and Father Greg both spoke about the importance of kinship and connection, not only within the business side of things, but within our community.

The evening had that magical quality when guests rode up the detailed wood-paneled elevator to arrive in another world within the Oviatt Penthouse suite.  After cocktails and roaming around the suite to see autographed headshots of Errol Flynn and Leslie Howard, Parisian-inspired 20’s décor and artworks… guests mingled and chatted before going out to the beautiful large private patio underneath L.A. skyscrapers for the June Gala festivities.

Rebecca Mikkelsen, Social Media Chair  extraordinaire (2010-2011) welcomed Dana Edler, Communications Specialist, JPL, Acquisitions Division, to her first IABC event. Dana is taking on the Membership Chair position this year and we welcome Dana to the board.

For some light-hearted dinner conversation, T.J. Stevko of Mercer, Paromita Ghosh, chapter volunteer Geoff Thomas (with new haircut!), Dana and I talked about our favorite news sources, earthquake preparedness and the end of the world(!) which did not come months ago … T.J. had the best marketing shenanigans story …“we’ll  take care of your pets for a fee if the world comes to an end for you.”!

Pamela Corante-Hansen, Membership Chair (2010-2011) treated guests to an engaging and humorous five-minute version of the L.A. Conservancy’s two hour tour of facts, anecdotes and historical information of  The Oviatt.  Pamela is a volunteer docent with The L.A. Conservancy. She brought Mr. Oviatt and his building’s history to life!

Paula Cassin noted once again, the collegial quality of the L.A. Chapter, thanked board members and chairs for their outstanding efforts, welcomed new board members and discussed the highlights of the past year.

On a more serious note as the L.A. sunset created a once again magical setting, Christie introduced Father Greg Boyle.   Father Greg spoke of the seeds of HomeBoy Industries, the determination to have communities understand the importance of support even in the face of severe disdain for the most at-risk youth.  While Father Greg’s guests, former street gang members Robert and Jose joined us for dinner and festivities, Father Greg told stories of young men named Bandit and Puppet. Tattooed and formerly discarded youth truly make it through HomeBoy Industries yet some are not as fortunate.  Father Greg writes about kinship in his book “Tattoos on the Heart” and how he gets rival gang members to work alongside each other for the promise of jobs not jail time.  “I’m so tired of being tired” is the standard reply Father Greg receives when he asks a gang member why he or she finally decides to walk through HomeBoy’s doors.  The chapter thanks Father Greg for his bounteous work and has made a donation to HomeBoy Industries.  After a standing ovation for Father Greg, Christie and Paula announced each attendee to receive a gift back with a HomeBoy mug and an autographed copy of the book personalized to each attendee. Wow.

Paula reiterated the theme of “kinship”.   Chapter members not only enjoy tremendous connections business-wise, but we have made lifelong friends as well.

In the continued spirit of kinship, Paula Cassin presented the John F. Cartwright “Sunshine” Award to Events Board Member, Myra Jolivet, who received the award for her overall enthusiasm, infectious goodwill towards others and all-around volunteer efforts.  Myra’s smile is the warmest and her talents are boundless in bringing fresh ideas to events (like the Holiday Murder Mystery event last December.)

Throughout the event, chapter sponsor Ed Carreon snapped professional grade pics. Finally, Chris Cabrera and Myra presented Paula with our heartfelt thanks for her outstanding leadership as president over the past year.

The June Gala event was a shining example of a beautiful kinship of the past, present and future.

Please check out the two-part video under “Past Events”.

Presidents Update to Members – Feb. 2011

I hope 2011 has started well for you. We’re halfway through the IABC-LA Board year, so here is a quick report on what we’ve accomplished so far, as well as a call to action for members.

Leading the IABC-LA Board this year, I understand that our main job boils down to providing value for membership. So far this year we’ve overhauled/modernized the website, created a social media and networking presence, started new, completely-free-to-members networking events and brought in high-caliber speakers across the L.A. region.

I know that I speak for the entire Board when I say that we are excited about the direction the Chapter is going, and we’re having fun making it happen.  I hope you’re finding value from your membership, too.

If you’re interested in getting more value, consider getting involved in one of these 4 ways:

Face-to-Face Events

Our updated calendar of events is here.  We have events planned every month through June (starting up again in September).  Please join us at one or more of these events – if you haven’t attended in the past, we hope you’ll come and discover for yourself why IABC-L.A. is known as one of the friendliest professional associations around. Our culture is one of collegiality rather than competition.

March Membership Month – refer a friend or colleague

If you’d like to see colleagues, friends or peers benefit from IABC, too, refer them to IABC-LA now – their registration fees will be waived through the end of March, and you’ll have a chance to win a Flip Camera as a thank you! Find out more here. We’ll be posting further updates and information over the next 6 weeks.

Connect on LinkedIn, Twitter, or Facebook

To build on the camaraderie that develops at our in-person events, please connect with IABC-LA on Twitter, Facebook or LinkedIn. Please choose your preferred outlet so it’s easy to stay up to date on events, find old friends, ask for help or provide advice.  Our Social Media Chairs share information regularly and facilitate discussions, so even if you do not attend our face-to-face events, you can start to make meaningful connections with people.

Volunteer Opportunities

We could use your help! There are many benefits to volunteering – developing deeper relationships with peers, staying in the game while in transition, gaining experience or skills outside of your career specialty.  Please take a look at our ‘wish list‘ and see if anything sounds like you.  There are small jobs, big jobs and projects, all ready for you to make your mark.  You’ll most likely become lifetime friends with some of your fellow volunteers (no joke; ask Bill Spaniel or some of our other longstanding members).

I hope that one of the four options above appeals to you and look forward to connecting with you as a fellow member either virtually or face-to-face before the end of June!

Paula Cassin

IABC-LA President, 2010-11

Membership Month is Around the Corner!

As an IABC member, you know the benefits of belonging to a worldwide network of communication professionals. Why not help our network grow by encouraging your friends and colleagues to join IABC-LA. When they join in March, we’ll waive their application fee.

It gets better – for every person you refer who joins IABC-LA from March 1 -31, your name will be entered in a drawing to win a free Flip Camera. Isn’t it time you enhanced your social media efforts with video?

We’ll be sending you details about Member Month over the next weeks. In the meantime, start thinking about friends and business associates who may want to grow their network through IABC-LA.

P.S. Tell your colleagues they’ll save when they join IABC-LA in March !

Members: want to judge the 2011 IABC Gold Quill ””Writing Category”” entries?

Bill Spaniel, ABC, is coordinating the writing category entries for the 2011 IABC Gold Quill Awards and invites you to be part of the judging panel for 2011. The panel will conduct judging from 10 a.m. to 4 p.m. on Feb. 12 in Santa Clarita, Calif. Should judging not be completed on all entries at that time, he will host an additional round of judging on Feb. 26 at the same location.
Volunteering as a judge is a prestigious and important role. Becoming a Gold Quill judge provides an unrivaled development opportunity, as you review and learn from some of the best work in the industry. As a judge, you are responsible for upholding the standards and reputation that has made Gold Quill the world’s most respected standard for communication excellence.

If you would like to sign up as a judge for either or both of the above dates, contact Bill at bill.spaniel@calcpa.org.

For more details on the program, go to www.iabc.com/awards/gq

Join us for the Holiday Party – Who Will Be “Knocked Off?”

What’s this?? I’ve just found out that one of our members is going to be ‘knocked off’ at our Holiday Party…

A secret source told me that he’s working with the Murder Mystery actors, and not only will we have a fun ‘whodunit’ to solve, but corporate communications and IABC LA Chapter shenanigans will come into play.

The Board (especially Myra and Christie) have put in a lot of work to create an event that we believe will be great for networking, great for your stomachs (4 course meal) and great for the spirit (lots of laughs and camaraderie).  We decided to try something new this year (breaking from our afternoon tea tradition), and hope you will like it as much as we anticipate.

Please join us if you can.

We’ve kept the price very low (below cost, as we’re supplementing with Chapter funds and sponsorships), so it’s a great opportunity to experience a Murder Mystery for very little. We encourage you to bring family or friends along!

Here are details for you:

SATURDAY, December 11th, 2010

Porterhouse Bistro in Beverly Hills.

Networking Reception: 12:30 – 1:30PM
The “Murders” Begin: 1:30 – 3:30PM

Register for A Holiday Murrrderrr Mystery Matinee with IABC-LA! in Beverly Hills, CA  on Eventbrite

Valet Parking is $5, limited street parking also available.