Health Care Reform Event at L.A. Care Health Plan on March 21, 2012

IABC-LA presented a highly informative panel of communication experts to discuss “Communicating Complex Change: Health Care Reform” on March 21, 2012 at event program sponsor L.A. Care Health Plan’s headquarters.  Cheryl Farrell, Board Member of IABC-LA, moderated this invaluable panel session to share how local health care professionals are communicating the complex changes of health care reform to various audiences (Event Podcast).

The distinguished panel included Patricia Clarey, Senior VP, Chief Regulatory and External Relations Officer of Health Net ;  John Merryman, Senior Director, Marketing/PR of South Bay Family Health Care; Ronald Owens, Director, Corporate Communications of Kaiser Permanente Southern California; Elena Stern, Communications and Marketing Director of L.A. Care Health Plan; and Cheryl Fields Tyler, Owner and CEO of Blue Beyond Consulting. The panel informed our chapter members how health care reform is being received and integrated by leading health care companies in Southern California (listen to the event podcast).

The panel discussion after a quick buffet dinner covered topics such as how this legislation is an extraordinary opportunity for innovation within the health care system as well as communications, how the new competitive environment created by mandating state-based Exchanges on individual policies will create positive benefits for consumers, and how do communicators break through to its new and existing audiences (we learned about the role and importance of Spanish-speaking Promotoras!)

So many advances have been made towards creating a communications system that is much more efficient than yesteryear including revolutionary a $5 billion electronic computerized patient records system as opposed to handwritten files and notes as discussed by Ron Owens of Kaiser Permanente.  Doctors are required to learn this system so a patient can be treated across states with tremendous efficiency.

Healthcare communications consultant Cheryl Fields Tyler emphasized the extraordinary opportunity for innovation that comes with such far-reaching legislature and how this is a game-changer for U.S. business overall.  She also emphasized the need for communicators to embrace and support the new legislation positively to create better understanding and trust between employers and employees.  Employees trust face-to-face meetings with direct managers.

Pat Clarey of Health Net has served as chief of staff to both former California governors Arnold Schwarzenegger and Pete Wilson, with current Health Net responsibilities for federal and state regulatory, legislative and compliance issues.  Pat discussed the new legislative concept of “guaranteed issue” for individuals seeking individual insurance policies through the reform’s American Health Benefit Exchanges, which has not been offered in the current California landscape if an individual had a pre-existing condition such as asthma.

John Merryman of South Bay Family Health Care noted the importance of funders for newly established programs.  In his view “money follows money” and the health care reform will shift how funding funnels through non-profits as well as private health care companies.

Elena Stern of event sponsor L.A. Health Care Plan enlightened us on how significant the role and use of a Promotora, a female Spanish-speaking healthcare advocate, is to underserved communities needing an array of healthcare and healthcare related services.

Finally, audience participants engaged in a Q&A with more information shed on topics such as how doctors are receiving all of this new legislation.

Big thanks to “Communicating Complex Change: Health Care Reform” event committee including IABC-LA members Cheryl Farrell, Paromita Ghosh, Adam Kevorkian, T.J. Stevko and Cimone Farrell.  Bill Spaniel served as podcast engineer while Ed Carreon of www.carreonphotography.com provided photography.

The chapter also kindly thanks event sponsor L.A. Health Care Plan for its sponsorship and use of its downtown headquarters facilities.

Please click here to listen to the event podcast.

 

11/17/11 – Shel Holtz Presented “Maximum Awareness, Minimal Effort” at Avery Dennison

IABC-LA presented “Maximum Awareness, Minimal Effort” by Shel Holtz on Thursday, November 17, 2011 at the Avery Dennison headquarters in Pasadena.  Holtz is an expert in communications, social media and technology and was superbly engaging in sharing “What’s the least we need to stay in touch, remain marketable and keep up-to-date?” And who has the time to use all these tools?

Holtz of Holtz Communications+Technology, is also known for his outstanding “For Immediate Release” (FIR) podcasts on business communications and tech with co-host with Neville Hobson.  He is a former IABC-LA chaper president and his expertise covers employee communications, corporate PR, crisis comms, media relations, financial comms, IR, marketing comms and compensation and benefits communications.

Shel addressed over 20 IABC-LA members over a buffet dinner at Avery Dennison’s cool 1960’s-style headquarters (the welcoming Koi pond was incredible!).  Christopher Swan of Avery Dennison assisted with providing the venue and an outstanding professional development evening.  The evening kicked off with member introductions and Paula introducing Holtz. We were just delighted to have Shel address the chapter…knowing full well of his intense global and domestic schedule.

Shel led everyone through various social media channels with an emphasis on matching the right tool with what the user is trying to accomplish with an audience.  Going beyond the standard FaceBook, Twitter and LinkedIn tools, Holtz illuminated outstanding resources such as Delicious, Paper.Li, ScoopIt, Mashable, Marketing Over Coffee and Storify.  And audio podcasts like Marketing Over Coffee and FIR allow you to multi-task and take a break from a screen. While you do not need to become an expert in all of these tools, it is very important to understand how content curation is integral to creating a filter for information overload.  (Look for the chapter to start using Storify…this was one of my favorite tools presented besides Marketing Over Coffee…and of course, FIR!)

Content curation was one of the big takeaways of the event and how trusted guides in content curation have evolved in media. Yet Shel spoke about the absolute necessity of context with content curation. Just like an art curator, it’s not enough to add pictures and artwork to a collection, there must be a context of what and why content is being added to a social media or media platform.  Shel supports the notion there’s no such thing as information overload, yet there is a serious problem with organizations and sometimes communicators not using enough filters to mine information.

Shel discussed two emerging career positions: community liaison and content strategist.  Within the community liaison role, someone has to have eyes and ears on the community surrounding an organization to achieve true community engagement.  A content strategist supports Shel’s concept that these days every company is a media company, whether the company chooses to be or not.  The difference between a content strategist and a traditional PR strategist is the content strategist focuses on content that is not pitched, yet still engages.  No corporate agenda pushing!

Interesting tidbits…Tumblr blogging tool has surpassed WordPress now. And GooglePlus is just terrific for getting answers to questions very quickly.  Christopher Swan pointed out…getting answers to Google Plus in general!  Christopher is part of the experienced trendy tool intelligentsia…with his “voice of reason” behind it all.  (Listen to Christopher on the video wrap-up of the event.)

On the subject of blocking employees from using social media on the job, the idea that just Millenials use social media is statistically wrong.  Age group 35-55 within companies using social media has created a flat statistic from even a few years ago.  It is crucial that employees have access to social media as studies have shown increased productivity.  88% of employees check social networks as a break between tasks, resetting concentration to do more work, not less work!

The evening wrapped up with a Whole Foods gift card to Shel for coming out to the chapter after a presentation same day to the IABC-USC Student Chapter.  Chapter President Paula Cassin also welcomed past chapter presidents who each told a funny or philanthropic anecdote while they were in office.

The conversation continued with Shel and well attended “After Dark” post-event socializing at “Bar Celona” for empanadas, Sangria, coffee, and connected conversations.  Shel pointed out how the face-to-face “After Dark” events are as important to communicators and the chapter as keeping up with contacts through social media connections. We appreciated Shel’s sentiments that IABC in general has a warm tone throughout its membership base.

Tremendous thanks to Shel Holtz, Christopher Swan, Avery Dennison, Christopher Cabrera who played escort to Holtz navigating Los Angeles chapter events and logistics while also moderating the evening’s event, and Dana Edler and Cheryl Farrell in welcoming/checking-in welcoming members. Special thanks to Adam Kevorkian, who worked tirelessly behind the scenes on important meeting logistics (like food!) We couldn’t have done it without him.

 

 

 

 

 

 

 

Murder Mystery Luncheon

We brought back by popular demand, a murder mystery luncheon.

What’s this? I just found out that one of our members is going to be ‘knocked off’ at our Holiday Party…

A secret source told me that he’s working The Dinner Detective actors, and not only will we have a fun ‘whodunit’ to solve, but corporate communications and IABC- LA Chapter shenanigans will come into play.

The Board has put in a lot of work to create an event that will be great for networking, great for your appetite and great for the spirit (lots of laughs and camaraderie).

Please join us if you can.

 

We’ve kept the price low (below cost, as we’re supplementing with Chapter funds and sponsorships), so it’s an excellent opportunity to experience a murder mystery for very little cost. We encourage you to bring family or friends along!

 Event Cost and registration: http://www.eventbrite.com/event/2488077908

Here are details:

Sunday, December 4, 2011

Culver’s Club at DoubleTree by Hilton Hotel

6161 West Centinela Avenue, Culver City, CA 90230

 

Networking Reception: 1:00 – 1:30PM
The “Murders” Begin: 1:30 – 3:00PM

October 12th – Social Media CRASH Course and Workshop

On October 12, 2011, IABC-LA members attended “Social Media CRASH Course and Workshop” hosted by Belkin at corporate headquarters in Playa del Rey.  Christopher Keough, Corporate Communications Manager at Belkin hosted members to a case study discussion of in-depth social media platforms. Meanwhile, Julie Fornaro, the chapter’s social media chair, masterminded a scavenger hunt workshop equipped with learning-as-you-go clues and “sweat-producing” tasks divided amongst team challenges.  Myra Jolivet, chapter communications chair volunteer, moderated the overall discussion.

Keough introduced Lee Drasin, Belkin’s new Director, Interactive Marketing and Leah Polk, Senior Global Public Relations Manager.  Drasin came to Belkin from Petrol Advertising and shared an example of using FaceBook and email as a platform for an interactive social game named “Battlemail”.  Drasin’s example proved to be an exciting concept for the receptive client, however, as time wore on, so did the client’s concern about strategy, presentation and the approved 100k budget to create awareness for a movie entitled “The Crazies” tied into the social media platform.

How did a social media incident end up crashing Belkin.com? Leah Polk discussed a case study in which a recent incident involving a “30 routers in 30 days” campaign turned into a worldwide 50 percent of sale that lead to a learning experience of learning experiences in social media usage and strategy.  Polk also mentioned creative social media strategies such as Belkin’s “make over your dorm room” prizes. There was much discussion about whether communicators will become Google-Plus supporters, comparisons with FaceBook’s capabilities, and how Klout can be an effective tool regarding scoring social media’s effectiveness.

Armed with laptops, cell phone apps for the social media scavenger hunt and a truly engaged attitude, participants included: Christie Ly, Chris Cabrera, Cheryl Farrell, Charlotte Lassos, Jevon Ooi, Divya Chandran, Kris Kraves, Roxanne Truesdell, Dawn Pace, Beth Martin, Ann Giblin, Deshauna Brown, Stacy Noble, Julie Pine, Mark Dernheim, Hillary West. All “got game” in Julie Fornaro’s fun twists, turns and team challenges during the social media scavenger hunt.

IABC-LA Chapter President, Paula Cassin, ended the evening with invites to upcoming not-to-be-missed events including Shel Holtz and the laugh-a-minute Murder Mystery Holiday luncheon in December.

Finally, Paula thanked Belkin by offering an honorarium from the chapter to a charity of Belkin’s choice for outstanding hosting and speaker participation.  We so appreciated the evening!

 

 

 

IABC-LA Nose Wine Cellar Networking Event 9-21-11

IABC-LA Nose Wine Cellar Networking Event 9-21-11

IABC-LA Chapter kicked off the beginning of the networking season with a warm toast of conversation, and networking at Nose Wine Cellar Networking Event in Pasadena on Wednesday, Chapter President, Paula Cassin welcomed members and very special guest, Adrian Cropley, IABC Chair in from Australia! Members were surrounded by brick “cellar” walls and stocked wine shelves, and enjoyed especially warm and lively conversation, deep red wine “legs” while sipping glasses from premium vineyards, bruschetta and cheeses, all while continuing that signature friendly-chapter atmosphere that is IABC-LA.  Cimone Farrell, volunteer event coordinator did a lovely job of putting the event together at Nose.

Paula Cassin welcomed everyone to a new networking event year, and noted the chapter’s collegial engine really does run on the steam of its volunteers.  New Zealander Paula and all of us were delighted to welcome affable international colleague, Adrian Cropley, who addressed the crowd with a few words on this year’s three-point focus of career, content and more value regarding IABC membership.  Adrian is the Principal for Cropley Communications in Melbourne.

Chris Cabrera invited members to “stay out a little later on a school night” for the After Dark after-event portion of the evening…which will continue throughout events this year so participants can connect a bit more over lattes.  Susan San Martin, our chapter career development volunteer and Christopher Swan enjoyed some chat time with Adrian.  Bill Spaniel welcomed members to assist in the process of judging the writing category for the Gold Quill Awards in January.  Paromita Ghosh and Rebecca Mikkelsen continue to bring their fresh energy to events, while Cheryl Farrell hit “the big time” recently in a professional video for diabetes including dozens of singing kids. Members attending or on the guest list included Greg Cash, Kerry Bonner, Shannon King,  Julie Lowe, Sandy Smith, Jessica Santana, and Jane Stenehjem and Dyanne Weiss.  And UCLA grad student Aubrey Kelly stated on Flip camera that this event helped her make up her mind to join the chapter as well as volunteer!  And Cimone’s  peer, Courtney is looking to join as well. Delighted to have all of you in attendance!

Our chapter sponsor and volunteer “paparazzi” Ed Carreon kept the flash bulbs going and we look forward to our visages posted on our website.

The chapter makes an effort to create plenty of networking and career development events throughout the year and in locations that give plenty of ease-of-access to members.  We’re off to a terrific start this year under Paula’s second direction with her second term as President.  Existing volunteers and members and our newest faces all toast to career, content and more value!

Shel Holtz, IABC Fellow – “Maximum Awareness, Miminal Effort” – Pasadena, CA

What’s the least we need to do to stay in touch, remain marketable and keep up-to-date?

IABC/LA is delighted to host Shel Holtz, ABC and IABC Fellow, an expert in communications, social media and technology who will answer this question for us. He will discuss how to maintain maximum awareness of the latest trends by focusing on the essentials.  Please join us at Avery Dennison in Pasadena, November 17th after work for dinner, networking, and a discussion with Shel Holtz.
About Shel Holtz, ABC

Shel is principal of Holtz Communication+Technology with expertise in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications and compensation and benefits communications. His weekly podcast, For Immediate Release, which he co-hosts with Neville Hobson, provides an insightful assessment of all things related to business communication, social media and technology. Shel is also a former IABC-LA chapter president.

 Register now

Date: Thursday, November 17, 2011
Time:  6:30 PM – 8:30 PM
Agenda: Networking, dinner, discussion and Q &A

Location
Avery Dennison Corporation
150 N. Orange Grove Blvd.
Pasadena, CA 91103

Cost
$20.00 Early-bird member (on or before November 7, 2011) then $25.00
$40.00 Non-member
$15.00 Students with ID

RSVP Deadline: November 14, 2011
Free Parking
After the main event, join us for IABC After Dark, our no-host, informal continuation of the evening’s festivities at an interesting venue nearby. (Details coming soon.)

Register now

Career Development – Calibrating your Role as a Communicator Webinar Free to Members

Calibrating your Role as a Communicator  –  Industry-agnostic perspective on how to guide your career.

Click here for more details on November’s ‘free-to-members’ seminar, presenting our very own Los Angeles member and expert Susan San Martin!

Susan San Martin, CEO of Plan B Communications, executive recruiting firm specializing in communications and marketing functions.

Susan has over 20 years of diversified communications and marketing experience with demonstrated success in addressing diverse internal and external organizational needs across a wide range of industries.   She is a highly-regarded talent acquisition and executive recruiting professional with broad and deep experience in aligning client needs with candidate expertise.  An enthusiastic, results-oriented leader and team member, she believes that two-way, comprehensive communication is the cornerstone for all successful relationships.
Most recently, Susan was a Vice President and Executive Recruiter with The Repovich-Reynolds Group, a retained executive recruiting firm, where she was a senior recruiter for mid- to senior-level communications and marketing searches. A sampling of the clients with whom she has partnered include: DaVita Inc., Dell Inc., Western Union, Inc., Lowe’s Companies, Inc., ProLogis, Cardinal Health, Inc., The Blackstone Group, and Watson Land Company, among many others.

Networking with Surprise Guest – Sept 21st

Please join us for our kick-off networking event for the 2011-2012 year –  Registration is now open.

Breaking news: 2011-2012 IABC Chairman Adrian Cropley will be in Los Angeles and attending! Come along if you’re interested in meeting this global ambassador for business communications or want to quiz him on the state of the profession in other parts of the country, other parts of the world. I’ve met Adrian a few times at IABC events (Leadership Institute, World Conference) and not only is he talented and insightful, he’s fun and engaging – one of those people it’s a delight to be around. – Paula (IABC LA Chapter President 2011-2012)

This is one of 2 “Thank-You-For-Being-a-Member” events that the Los Angeles Chapter organizes each year (Pasadena/Burbank in September, South Bay in January/February). If you’re a member, it’s free of charge, venue, appetizers, drink tickets included. If you’re not a member but want to network with local business communicators, you’re warmly welcomed, too, and we’ve kept the price reasonable.

We will have networking activities, several prizes to give away, and as always, a collegial, inclusive atmosphere (the reason so many of us keep coming back).

————————

Adrian Cropley  is currently the Chairman of the International Executive board of IABC and has held a number of  Voluntary roles. He was named IABC’s Volunteer Chapter Leader of the year 2008 and has been instrumental in the growth and development of Chapters across the Asia/Pacific Region.

Adrian is the Principal for Cropley Communications, Melbourne. Australia and has over 20 years
communication experience in the Private and Public sectors. Adrian has been in roles from HR Management, Change and Organizational Development Manager to heading up corporate Internal Communications.

Adrian works with a variety of clients on change and internal communication strategies and programs. He is also an executive coach working with organizations Including Ernst & Young, Shell, NAB, ANZ, National Foods, Kraft, Bunning’s, Aus Post, Telstra, Amcor, AXA RMIT, Latrobe, Deakin & Monash Universities and various government organizations. He is a sought after facilitator, lecturer coach and has spoken right across the globe at various, conferences and forums. He is widely published with a number of articles appearing in industry magazines globally.

 

 

 

 

IABC-LA June Gala 2011 with Father Greg Boyle at The Oviatt

June 15, 2011…IABC-LA welcomed members to the chapter’s end of the year celebration in the spirit of true kinship in a lavish 1920’s art deco setting at The Oviatt Building Penthouse in downtown Los Angeles.  Past Chapter President, Christie Ly produced an outstanding event.  We stepped into the historical past of L.A. while hearing keynote speaker, Father Greg Boyle, founder of HomeBoy Industries http://www.homeboy-industries.org who has gained significant respect for his model program for at-risk inner city youth. Paula Cassin, continuing as L.A. Chapter President for the 2011-2012, and Father Greg both spoke about the importance of kinship and connection, not only within the business side of things, but within our community.

The evening had that magical quality when guests rode up the detailed wood-paneled elevator to arrive in another world within the Oviatt Penthouse suite.  After cocktails and roaming around the suite to see autographed headshots of Errol Flynn and Leslie Howard, Parisian-inspired 20’s décor and artworks… guests mingled and chatted before going out to the beautiful large private patio underneath L.A. skyscrapers for the June Gala festivities.

Rebecca Mikkelsen, Social Media Chair  extraordinaire (2010-2011) welcomed Dana Edler, Communications Specialist, JPL, Acquisitions Division, to her first IABC event. Dana is taking on the Membership Chair position this year and we welcome Dana to the board.

For some light-hearted dinner conversation, T.J. Stevko of Mercer, Paromita Ghosh, chapter volunteer Geoff Thomas (with new haircut!), Dana and I talked about our favorite news sources, earthquake preparedness and the end of the world(!) which did not come months ago … T.J. had the best marketing shenanigans story …“we’ll  take care of your pets for a fee if the world comes to an end for you.”!

Pamela Corante-Hansen, Membership Chair (2010-2011) treated guests to an engaging and humorous five-minute version of the L.A. Conservancy’s two hour tour of facts, anecdotes and historical information of  The Oviatt.  Pamela is a volunteer docent with The L.A. Conservancy. She brought Mr. Oviatt and his building’s history to life!

Paula Cassin noted once again, the collegial quality of the L.A. Chapter, thanked board members and chairs for their outstanding efforts, welcomed new board members and discussed the highlights of the past year.

On a more serious note as the L.A. sunset created a once again magical setting, Christie introduced Father Greg Boyle.   Father Greg spoke of the seeds of HomeBoy Industries, the determination to have communities understand the importance of support even in the face of severe disdain for the most at-risk youth.  While Father Greg’s guests, former street gang members Robert and Jose joined us for dinner and festivities, Father Greg told stories of young men named Bandit and Puppet. Tattooed and formerly discarded youth truly make it through HomeBoy Industries yet some are not as fortunate.  Father Greg writes about kinship in his book “Tattoos on the Heart” and how he gets rival gang members to work alongside each other for the promise of jobs not jail time.  “I’m so tired of being tired” is the standard reply Father Greg receives when he asks a gang member why he or she finally decides to walk through HomeBoy’s doors.  The chapter thanks Father Greg for his bounteous work and has made a donation to HomeBoy Industries.  After a standing ovation for Father Greg, Christie and Paula announced each attendee to receive a gift back with a HomeBoy mug and an autographed copy of the book personalized to each attendee. Wow.

Paula reiterated the theme of “kinship”.   Chapter members not only enjoy tremendous connections business-wise, but we have made lifelong friends as well.

In the continued spirit of kinship, Paula Cassin presented the John F. Cartwright “Sunshine” Award to Events Board Member, Myra Jolivet, who received the award for her overall enthusiasm, infectious goodwill towards others and all-around volunteer efforts.  Myra’s smile is the warmest and her talents are boundless in bringing fresh ideas to events (like the Holiday Murder Mystery event last December.)

Throughout the event, chapter sponsor Ed Carreon snapped professional grade pics. Finally, Chris Cabrera and Myra presented Paula with our heartfelt thanks for her outstanding leadership as president over the past year.

The June Gala event was a shining example of a beautiful kinship of the past, present and future.

Please check out the two-part video under “Past Events”.

Presidents Update to Members – Feb. 2011

I hope 2011 has started well for you. We’re halfway through the IABC-LA Board year, so here is a quick report on what we’ve accomplished so far, as well as a call to action for members.

Leading the IABC-LA Board this year, I understand that our main job boils down to providing value for membership. So far this year we’ve overhauled/modernized the website, created a social media and networking presence, started new, completely-free-to-members networking events and brought in high-caliber speakers across the L.A. region.

I know that I speak for the entire Board when I say that we are excited about the direction the Chapter is going, and we’re having fun making it happen.  I hope you’re finding value from your membership, too.

If you’re interested in getting more value, consider getting involved in one of these 4 ways:

Face-to-Face Events

Our updated calendar of events is here.  We have events planned every month through June (starting up again in September).  Please join us at one or more of these events – if you haven’t attended in the past, we hope you’ll come and discover for yourself why IABC-L.A. is known as one of the friendliest professional associations around. Our culture is one of collegiality rather than competition.

March Membership Month – refer a friend or colleague

If you’d like to see colleagues, friends or peers benefit from IABC, too, refer them to IABC-LA now – their registration fees will be waived through the end of March, and you’ll have a chance to win a Flip Camera as a thank you! Find out more here. We’ll be posting further updates and information over the next 6 weeks.

Connect on LinkedIn, Twitter, or Facebook

To build on the camaraderie that develops at our in-person events, please connect with IABC-LA on Twitter, Facebook or LinkedIn. Please choose your preferred outlet so it’s easy to stay up to date on events, find old friends, ask for help or provide advice.  Our Social Media Chairs share information regularly and facilitate discussions, so even if you do not attend our face-to-face events, you can start to make meaningful connections with people.

Volunteer Opportunities

We could use your help! There are many benefits to volunteering – developing deeper relationships with peers, staying in the game while in transition, gaining experience or skills outside of your career specialty.  Please take a look at our ‘wish list‘ and see if anything sounds like you.  There are small jobs, big jobs and projects, all ready for you to make your mark.  You’ll most likely become lifetime friends with some of your fellow volunteers (no joke; ask Bill Spaniel or some of our other longstanding members).

I hope that one of the four options above appeals to you and look forward to connecting with you as a fellow member either virtually or face-to-face before the end of June!

Paula Cassin

IABC-LA President, 2010-11