Networking with Surprise Guest – Sept 21st

Please join us for our kick-off networking event for the 2011-2012 year –  Registration is now open.

Breaking news: 2011-2012 IABC Chairman Adrian Cropley will be in Los Angeles and attending! Come along if you’re interested in meeting this global ambassador for business communications or want to quiz him on the state of the profession in other parts of the country, other parts of the world. I’ve met Adrian a few times at IABC events (Leadership Institute, World Conference) and not only is he talented and insightful, he’s fun and engaging – one of those people it’s a delight to be around. – Paula (IABC LA Chapter President 2011-2012)

This is one of 2 “Thank-You-For-Being-a-Member” events that the Los Angeles Chapter organizes each year (Pasadena/Burbank in September, South Bay in January/February). If you’re a member, it’s free of charge, venue, appetizers, drink tickets included. If you’re not a member but want to network with local business communicators, you’re warmly welcomed, too, and we’ve kept the price reasonable.

We will have networking activities, several prizes to give away, and as always, a collegial, inclusive atmosphere (the reason so many of us keep coming back).

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Adrian Cropley  is currently the Chairman of the International Executive board of IABC and has held a number of  Voluntary roles. He was named IABC’s Volunteer Chapter Leader of the year 2008 and has been instrumental in the growth and development of Chapters across the Asia/Pacific Region.

Adrian is the Principal for Cropley Communications, Melbourne. Australia and has over 20 years
communication experience in the Private and Public sectors. Adrian has been in roles from HR Management, Change and Organizational Development Manager to heading up corporate Internal Communications.

Adrian works with a variety of clients on change and internal communication strategies and programs. He is also an executive coach working with organizations Including Ernst & Young, Shell, NAB, ANZ, National Foods, Kraft, Bunning’s, Aus Post, Telstra, Amcor, AXA RMIT, Latrobe, Deakin & Monash Universities and various government organizations. He is a sought after facilitator, lecturer coach and has spoken right across the globe at various, conferences and forums. He is widely published with a number of articles appearing in industry magazines globally.

 

 

 

 

IABC-LA June Gala 2011 with Father Greg Boyle at The Oviatt

June 15, 2011…IABC-LA welcomed members to the chapter’s end of the year celebration in the spirit of true kinship in a lavish 1920’s art deco setting at The Oviatt Building Penthouse in downtown Los Angeles.  Past Chapter President, Christie Ly produced an outstanding event.  We stepped into the historical past of L.A. while hearing keynote speaker, Father Greg Boyle, founder of HomeBoy Industries http://www.homeboy-industries.org who has gained significant respect for his model program for at-risk inner city youth. Paula Cassin, continuing as L.A. Chapter President for the 2011-2012, and Father Greg both spoke about the importance of kinship and connection, not only within the business side of things, but within our community.

The evening had that magical quality when guests rode up the detailed wood-paneled elevator to arrive in another world within the Oviatt Penthouse suite.  After cocktails and roaming around the suite to see autographed headshots of Errol Flynn and Leslie Howard, Parisian-inspired 20’s décor and artworks… guests mingled and chatted before going out to the beautiful large private patio underneath L.A. skyscrapers for the June Gala festivities.

Rebecca Mikkelsen, Social Media Chair  extraordinaire (2010-2011) welcomed Dana Edler, Communications Specialist, JPL, Acquisitions Division, to her first IABC event. Dana is taking on the Membership Chair position this year and we welcome Dana to the board.

For some light-hearted dinner conversation, T.J. Stevko of Mercer, Paromita Ghosh, chapter volunteer Geoff Thomas (with new haircut!), Dana and I talked about our favorite news sources, earthquake preparedness and the end of the world(!) which did not come months ago … T.J. had the best marketing shenanigans story …“we’ll  take care of your pets for a fee if the world comes to an end for you.”!

Pamela Corante-Hansen, Membership Chair (2010-2011) treated guests to an engaging and humorous five-minute version of the L.A. Conservancy’s two hour tour of facts, anecdotes and historical information of  The Oviatt.  Pamela is a volunteer docent with The L.A. Conservancy. She brought Mr. Oviatt and his building’s history to life!

Paula Cassin noted once again, the collegial quality of the L.A. Chapter, thanked board members and chairs for their outstanding efforts, welcomed new board members and discussed the highlights of the past year.

On a more serious note as the L.A. sunset created a once again magical setting, Christie introduced Father Greg Boyle.   Father Greg spoke of the seeds of HomeBoy Industries, the determination to have communities understand the importance of support even in the face of severe disdain for the most at-risk youth.  While Father Greg’s guests, former street gang members Robert and Jose joined us for dinner and festivities, Father Greg told stories of young men named Bandit and Puppet. Tattooed and formerly discarded youth truly make it through HomeBoy Industries yet some are not as fortunate.  Father Greg writes about kinship in his book “Tattoos on the Heart” and how he gets rival gang members to work alongside each other for the promise of jobs not jail time.  “I’m so tired of being tired” is the standard reply Father Greg receives when he asks a gang member why he or she finally decides to walk through HomeBoy’s doors.  The chapter thanks Father Greg for his bounteous work and has made a donation to HomeBoy Industries.  After a standing ovation for Father Greg, Christie and Paula announced each attendee to receive a gift back with a HomeBoy mug and an autographed copy of the book personalized to each attendee. Wow.

Paula reiterated the theme of “kinship”.   Chapter members not only enjoy tremendous connections business-wise, but we have made lifelong friends as well.

In the continued spirit of kinship, Paula Cassin presented the John F. Cartwright “Sunshine” Award to Events Board Member, Myra Jolivet, who received the award for her overall enthusiasm, infectious goodwill towards others and all-around volunteer efforts.  Myra’s smile is the warmest and her talents are boundless in bringing fresh ideas to events (like the Holiday Murder Mystery event last December.)

Throughout the event, chapter sponsor Ed Carreon snapped professional grade pics. Finally, Chris Cabrera and Myra presented Paula with our heartfelt thanks for her outstanding leadership as president over the past year.

The June Gala event was a shining example of a beautiful kinship of the past, present and future.

Please check out the two-part video under “Past Events”.

IABC – SMASH Last Huddle Evening Recap

On Thursday, April 7, 2011, the IABC-LA Chapter members were Huddle-izing from 5pm-7pm for a substantive evening recap event of the SMASH (Social Media Advanced Skills Huddle) at USC’s Davidson Continuing Education Conference Center. Has FaceBook peaked and is Twitter just getting started? The all-day SMASH event was presented by Communitelligence and Social Radius, and there was plenty of re-cap information for members unable to attend the highly interactive round-table discussions and presentations.  John Gerstner, President, Communitelligence, Inc., Michael Terpin, CEO, Social Radius and Chris Bechtel, CEO, iPressroom presented the day’s re-cap…and Michael and Chris provided some very pithy SM stories and discussions of Twitter’s advances.

The daytime SMASH Huddle included Eric Schwartzman, Jason Calacanis, and Sally Falkow, APR,  Jonathan Taplin, Professor, USC Annenberg and more.   Michael had interviewed love-him-or-hate-him internet entrepreneur, Jason Calacanis founder of Mahalo.com, who had strong words for FaceBook stating FB has peaked!  Jason is also not a fan of SEO companies or experts. 

Both Michael and Jason agreed we’re just at the beginning of social media and Twitter…especially Twitter as a news outlet as well as a communications tool in crisis management. The wisdom of the crowd in an emergency situation proves to be first-hand crucial information and perfect for tweets. Most recently, a woman tweeted photos and updates on the Southwest airplane that had a hole in the plane will making an emergency landing.  Chris spoke about making sure social media strategies have very specific outcomes going beyond just audience engagement. 

Chris also recapped Eric Schwartzman’s presentation on the importance of “Listening” and monitoring social media exchanges.

Chris had interviewed USC professor Jonathan Taplin with a focus on “Future Visioning” that included a discussion about USC’s innovation lab, as well as how the world has changed with social media tools in which companies can no longer control the conversation.  Yet companies can create a destination, like Nike did, to create brand loyalty through social media tools.  And what about such advanced tools as facial recognition in which you may lose your privacy?…cautionary tales abound as young social media entrepreneurs cross over lines.

Sally Falkow had presented on “Measuring” and ROI which is definitely not an exact science.  Chris discussed that we are all becoming news curators in which we trust our friends, family and acquaintances for news first before trusting major news outlets.

Chris and Michael ended the evening with a very enlightened, detailed discussion about Twitter and using “the strength of loose connections.”  More business activity is through business acquaintances connected in LinkedIn and other social media platforms than from our closest friends and family.  Statistics also included only 20% of tweets are actually read.  Michael suggested that 80% of your tweets should be about your industry, not about your products (a big no-no which turns off followers.) Chris supports “FARE” communications through social media: frequent, authentic, relevant and engaging meaning informative and entertaining.

As Chris and Michael pointed out, social media and its outcome really blends the use of social media tools with the psychology of sharing towards the final result of influence.  Advanced thinking, no doubt!  Powerful tools and tips.
Big thanks to John Gertsner of Communitelligence and Michael Terpin, for leading the daytime and evening event, T.J. Stevko, IABC-LA Chapter Member and event coordinator, who made event details happen, and Michael Terpin and Chris Bechtel for giving us even more valuable tools after a long day already.

Presidents Update to Members – Feb. 2011

I hope 2011 has started well for you. We’re halfway through the IABC-LA Board year, so here is a quick report on what we’ve accomplished so far, as well as a call to action for members.

Leading the IABC-LA Board this year, I understand that our main job boils down to providing value for membership. So far this year we’ve overhauled/modernized the website, created a social media and networking presence, started new, completely-free-to-members networking events and brought in high-caliber speakers across the L.A. region.

I know that I speak for the entire Board when I say that we are excited about the direction the Chapter is going, and we’re having fun making it happen.  I hope you’re finding value from your membership, too.

If you’re interested in getting more value, consider getting involved in one of these 4 ways:

Face-to-Face Events

Our updated calendar of events is here.  We have events planned every month through June (starting up again in September).  Please join us at one or more of these events – if you haven’t attended in the past, we hope you’ll come and discover for yourself why IABC-L.A. is known as one of the friendliest professional associations around. Our culture is one of collegiality rather than competition.

March Membership Month – refer a friend or colleague

If you’d like to see colleagues, friends or peers benefit from IABC, too, refer them to IABC-LA now – their registration fees will be waived through the end of March, and you’ll have a chance to win a Flip Camera as a thank you! Find out more here. We’ll be posting further updates and information over the next 6 weeks.

Connect on LinkedIn, Twitter, or Facebook

To build on the camaraderie that develops at our in-person events, please connect with IABC-LA on Twitter, Facebook or LinkedIn. Please choose your preferred outlet so it’s easy to stay up to date on events, find old friends, ask for help or provide advice.  Our Social Media Chairs share information regularly and facilitate discussions, so even if you do not attend our face-to-face events, you can start to make meaningful connections with people.

Volunteer Opportunities

We could use your help! There are many benefits to volunteering – developing deeper relationships with peers, staying in the game while in transition, gaining experience or skills outside of your career specialty.  Please take a look at our ‘wish list‘ and see if anything sounds like you.  There are small jobs, big jobs and projects, all ready for you to make your mark.  You’ll most likely become lifetime friends with some of your fellow volunteers (no joke; ask Bill Spaniel or some of our other longstanding members).

I hope that one of the four options above appeals to you and look forward to connecting with you as a fellow member either virtually or face-to-face before the end of June!

Paula Cassin

IABC-LA President, 2010-11

Membership Month is Around the Corner!

As an IABC member, you know the benefits of belonging to a worldwide network of communication professionals. Why not help our network grow by encouraging your friends and colleagues to join IABC-LA. When they join in March, we’ll waive their application fee.

It gets better – for every person you refer who joins IABC-LA from March 1 -31, your name will be entered in a drawing to win a free Flip Camera. Isn’t it time you enhanced your social media efforts with video?

We’ll be sending you details about Member Month over the next weeks. In the meantime, start thinking about friends and business associates who may want to grow their network through IABC-LA.

P.S. Tell your colleagues they’ll save when they join IABC-LA in March !

To South Bay Members – this one is for you

This year the IABC LA volunteer Board decided to include two networking events completely FREE to members as an experiment.

Members pay $55 a year and we thought it made sense to give some of it directly back by fully funding some events. Our first networking event was held in Pasadena in November (and went pretty well) – now it’s South Bay’s turn to have an easy drive. Please join us!

Friends, non-members, students are all welcome, too – you’ll see there’s a nominal cost (below).

IABC Los Angeles invites you to a culinary journey through Italy while networking with your peers – business communications professionals from a variety of companies and organizations. Connect with experts in PR, crisis communications, marketing, corporate communications, writing and social media.

Bring your business cards and a friend and join other communications professionals at the authentic Italian, Il Fornaio, Manhattan Beach location. Less than 5 minutes from the 405!

REGISTER HERE

Date: Wednesday, March 2, 2011

Time:  6:30 PM – 9:00 PM

Location: Il Fornaio 1800 Rosecrans Avenue Manhattan Beach, CA 90266

Cost

Free to any current IABC member from any Chapter
$20.00 non-members
$10.00 students with valid ID

RSVP: February 25, 2011

Parking: Free parking in adjacent lot.

REGISTER HERE

Members: want to judge the 2011 IABC Gold Quill ””Writing Category”” entries?

Bill Spaniel, ABC, is coordinating the writing category entries for the 2011 IABC Gold Quill Awards and invites you to be part of the judging panel for 2011. The panel will conduct judging from 10 a.m. to 4 p.m. on Feb. 12 in Santa Clarita, Calif. Should judging not be completed on all entries at that time, he will host an additional round of judging on Feb. 26 at the same location.
Volunteering as a judge is a prestigious and important role. Becoming a Gold Quill judge provides an unrivaled development opportunity, as you review and learn from some of the best work in the industry. As a judge, you are responsible for upholding the standards and reputation that has made Gold Quill the world’s most respected standard for communication excellence.

If you would like to sign up as a judge for either or both of the above dates, contact Bill at bill.spaniel@calcpa.org.

For more details on the program, go to www.iabc.com/awards/gq

First Event for 2011 – Pasadena, Jan 27th – IABC After Dark

Happy New Year! Get a jump on your resolutions by joining us for our first IABC/LA event of 2011. We’ll be at redwhite+bluezz in Pasadena, the city the world turns to every January to ring in the new year.  red white & bluezz screenshot

This is an IABC/LA “After Dark” no-host event (translation: food and drinks are on your own), where you can connect with your fellow communicators, expand your network and enjoy a little cheer.

 Date: Thursday, January 27, 2011

Time:  5:30 PM – 7:00 PM

Location:  redwhite+bluezz
70 S. Raymond Avenue
Pasadena, CA 91105
Cross Street: Green Street
(626) 792-4441

Cost: 
Free admission to any current IABC member from any chapter
$10.00 non-members

RSVP Deadline:  January 27, 2011 at 5:00 p.m.

Parking:  Nearby public parking lots are free for 90 minutes and $2 per hour after that.

Notes:  The Happy Hour menu is available until 6 p.m. and live jazz begins at 6:30 p.m.

CLICK HERE TO REGISTER

Upcoming Web Seminars – Free to IABC Members

Did you know that IABC International offers a series of free webinars to members? I figured you might have missed it, as there is such a wealth of information available. Here’s the schedule as it stands today and the link IABC International page:

Communicating change: The emotional journey
presented by Adrian Cropley, ABC, Cropley Communication
19 January 2011

Telling stories: Captivate your audience and spread your message
presented by Donna Papacosta, Trafalgar Communications
23 March 2011

When the headline is you: An insider’s guide to handling the media
presented by Jeff Ansell, Jeff Ansell & Associates Inc.
25 May 2011

TBD
presented by TBD
13 July 2011

Creating a job search strategy for communicators
presented by Angee Linsey
8 September, 2011

TBD
presented by TBD
9 November 2011

Click here to go to the Web Seminar page if you’d like to check for updated links – you’ll find the Free-to-Member events about halfway down!

Murder Mystery Holiday Luncheon 2010

 

IABC-LA’s annual holiday teas have been truly lovely and held in beautiful tearooms over the last few years…however, there was a chalk mark drawn around the still body of the tea concept this year in favor of something entirely newand unique: A Holiday Murder Mystery Luncheon! 

How well does a Murder Mystery go with the holidays? Only ZorroClaus, a wisecracking “LAPD detective” and crime-solving IABC members them-elves could participate in such twists and turns at The Porterhouse Bistro in Beverly Hills on December 11, 2010.  And yes, the demise of some “victims” was brought on by our own members (see video attached).  Who was involved and why?  Besides inspired event coordination by Myra Jolivet (who brought up the idea originally), with assistance by Christie Ly and Christopher Cabrera, a secret source supplied information about some chapter members to the host of the interactive Murder Mystery to create intrigue, heavy laughs, red herrings and fun.

The L.A. Chapter maintained its commitment and passion to communications as bodies fell from being “shot”, “stabbed” or “poisoned.”  Chapter member Bill Spaniel donned his baseball caps in Sherlock Holmes style and used his delightful wit as one of the crime-solvers. Bill also reminded us of the upcoming judging opportunities for The Gold Quill Awards.  Rebecca Mikkelsen and chapter President, Paula Cassin, reiterated how much we learn from the entries in participating as a Gold Quill Judge…with terrific networking opportunities professionally and personally. (Rebecca and I have become wonderful friends since pairing up as Gold Quill judging partners last January.  I later joined Rebecca’s social media team for the chapter this year.)  Rebecca and Stephen Cassin also participated kindly as our mystery host threw questions at us about what we know about these two possible suspects. 

We enjoyed our four-course luncheon of gourmet food and wine while catching up with members. Later, Julie Fornaro, our new website’s mastermind, read from a suspiciously-dropped business card “Hits-R-Us” while a wisecracking “LAPD detective” threaded the mounting clues throughout the interactive plot… including a Santa hat with a sword poked through a note from “ZorroClaus.”  Otherwise hard-working Chapter President Paula Cassin revealed herself as “ZorroClaus” …and Keeping Up with the Kardashians..well, sort of…having much fun distributing “stolen” cash and presents.  Kerry Bonner sported her bright and cheery red jacket during the event’s pre-luncheon cocktails…only to “wear a knife” and create some great laughs during her “death scene.” Bill Spaniel, David Schmidt, Gail Herring, Chris Cabrera and Stephen Cassin were terrific sports against the detective’s banter. Chapter crime-solvers also included Mauria McPoland, Marsha Webster, Louvenia Austin, Elodie Khavarani , Susan Delgadillo and Pamela Corante-Hansen…all suspects until proven innocent. Cheryl Farrell had some serious explaining to do…which led to some hilarious communications and “battle scene” antics between the detective and Cheryl.  

Congrats to Ariela Iringan and Briana Sharp who were the closest in figuring out the details, motives and storyline when everyone paired up to solve the crimes.  Our host proclaimed the rest of us as not-yet-detective-ready in our “pathetic” attempts to solve the motives behind the secrets.  We enjoy solving communications issues…or bad puns like “Nobody Does It Deader.”

Chris Cabrera of Southern California Edison and Paula Cassin, presented a $500 donation check to our chapter’s guest, Gina Quesenberry, Librarian at the El Monte Library in support of the El Monte Library’s programs that reach children, teens and adults.  We were delighted to have Gina take part in our mystery while being a gracious and good-humored recipient toward our chapter’s commitment to supporting our communities.  Chris Cabrera also stated that Southern California Edison is making a donation of 85 books to enhance the library’s materials towards further support.

Warm thanks to Myra Jolivet, Christie Ly, and Chris Cabrera for putting their distinct and creative fingerprints all over this memorable event.  Acting nods to Paula, Kerry and Cheryl…for hilarious comedic “drama” and our thanks again to The Porterhouse Bistro actors and staff who put some holiday crackle into our tongue-in-cheek event.