Best practices in social media – a workshop

Digital and social media have quickly become the dominant channel through which communicators work. Most communicators have learned the ropes by the seat of their pants; on-the-job training has been the order of the day. But there is more to success than learning the...

Linking In: Highlights from IABC’s discussion group

Each month we highlight popular discussions from IABC’s LinkedIn group. Join the conversations. How can one establish an organization as an “employer of choice”? Many ideas and examples were shared, however, the overarching theme was that in order to become an...

Crisis communication is strategic

Even in the frenzy of a crisis, you should seek to achieve specific objectives relevant to the overall goals of your organization in what you say and do. Your message platform can be built long before the hint of any crisis. Some people use the term “message points,”...

Upcoming IABC workshops

Visit the workshops website for more information and registration details. Social media workshop
 A series of eight weekly live online sessions on Thursday mornings with accompanying weekly on-demand online training modules. Presented by Shel Holtz, ABC, IABC Fellow,...

November 15, 2012 – Erin Dick presents Megatrends in Communications at Il Fornaio, Pasadena

One of my favorite laugh-out-loud commercials of all time is when a then-unknown Jane Lynch (of “Glee” fame) hammers a microchip into the forehead of a new customer at Washington Mutual’s competing bank. A few moments later Jane’s colleague tries to...