Leadership Institute Volunteer Opportunities List

The Los Angeles and Orange County chapter members are being called on to form a Hospitality Task Force for the IABC Leadership Institute conference in Long Beach this February, 4-6. Several exclusive volunteer opportunities are available within this committee  for those wishing to be part of an international event while demonstrating leadership skills.

VOLUNTEER LEADER POSITIONS:

  • Hospitality Committee CO-CHAIRS: One member from Los Angeles and one member from Orange County chapters, preferably past chapter leaders. This position(s) will:
    • Name the three positions on the Hospitality Task Force for the Leadership Institute and ensure that they understand their roles:
      • Volunteer coordinator
      • Hospitality coordinator
      • Dine-around coordinator
    • Set up regular meetings of the Hospitality Task Force and establishing a reporting structure to track progress
    • Communicate important information from staff to other task force members
  • Volunteer Coordinator:
    • Recruit 10-15 core volunteers to hep staff registration, hospitality and dine-around tables.
      • These volunteer staff positions are to be organized in shifts for a total of 2-5 hours throughout the LI conference.
    • Assign volunteer schedules at least two week prior to LI and provide instructions about responsibilities
    • Provide IABC staff liaison with a schedule that lists volunteer names, contact information and schedule.
    • Working with the Dine-Around Coordinator to recruit a dine-around host for each of the dine-around restaurants and provides direction for their assignment.
    • Working with Hospitality Coordinator, recruiting volunteers to lead the hospitality activities on Thursday/Friday of the LI conference.
    • With the hospitality and dine-around coordinators, recruit volunteers to staff the hospitality and dine-around tables over four days of the LI conference.
  • Hospitality Coordinator: The Hospitality Team is largely responsible for making sure that the conference’s social programs not only capture the international culture of the association, but also the spirit of the host city and region. The coordinator of this team will:
    • Manage the staffing and setup of a hospitality table onsite to introduce visitors to the host city, including where conference attendees can get information about restaurants, city tours, points of interest and other must-sees.
    • May develop a resource list of city restaurants, attractions and information to help familiarize attendees with the city.
    • Obtains hospitality tale materials such as city maps, transportation information and coupons (if possible).
  • Dine-Around Coordinator: The Friday-evening dine-around, coordinated entirely by the local chapters (LA and OC), has proven to to be of the highlights of the Leadership Institute. The dine-around provides participants with an opportunity to network with one another in a relaxed, informal setting and to enjoy one of the city’s restaurants while learning more about local city. Chapter volunteers serve as hosts at this “pay your own way” dinner. The coordinator of this team will:
    • Coordinate Friday evening dinners to approximately 10 local restaurants.
    • Identify restaurants in a range of cuisines and budgets, make reservations prior to the conference, and reconfirm all reservations on the day of the event.
    • Develop individual restaurant sign-up sheets with sample menus, cost information, and other key restaurant info for the dine-around table at the conference.
    • Works with volunteers to manage sign-ups at the dine-around table at the conference, Thursday-Friday
    • Identifies and recruits volunteers (dine-around hosts) to lead dinner groups on Friday evening. Provides instructions to the hosts.
    • Designs and prints a dine-around guide for onsite distribution at the conference and/or posts dine-around information on chapter websites prior to the conference.

 

SUPPORT VOLUNTEER POSITIONS

CMP Exam Proctor(s): The Communication Management Professional certification exam is to take place on Thursday during the conference. It is preferred that one male and one female volunteer to be present to sit in for this exam, as proctors must escort test-takers to the restroom if needed, in order to eliminate any opportunity for cheating. There will be a 20-30-minute training session provided to the proctors for the exam.

Core Volunteers: 10-15 volunteers to receive LI registrations and participate in the following duties:

  • Provide support at IABC registration desks to welcome attendees and distribute conference badges and materials
  • Checking badges at general session doors
  • Staffing the following two tables:
    • Hospitality Table. The volunteers who staff this table provide attendees with info about restaurants, points or interest and other must-sees. They will host a table with city guides, maps and other visitor info. Hospitality Table hours roughly follow IABC registration hours, Thursday/Friday.
    • Dine-Around Table. The volunteers who staff this table assist attendees in sign-up for the Friday dine-around restaurants. Familiarity with restaurants on the list is an asset. Dine-around table hours roughly follow IABC registration hours, Thursday/Friday.
    • Note: Hospitality and Dine-Around tables may be combined into one table for this event.

Dine-Around Hosts to act as hosts for dinner groups on Friday evening during the dine-around at local restaurants. These volunteers ensure their entire group is assembled and assist the group in traveling to the restaurant by taxis, public transportation, or by foot. All dinner attendees pay for their own meals and transportation to the restaurant. Local chapter current members are preferred. These volunteers do not receive a complimentary LI registration.

 

INCENTIVES AND BENEFITS

IABC will arrange and assist in the delivery of onsite training at the hotel for all volunteers within the week prior to the conference.

The hospitality task force benefits from the opportunity to promote chapter activities and membership to attendees. Further, volunteers have the chance to network with other chapters’ members and demonstrate leadership within the chapter.

IABC’s conference budget does not include funds for any additional initiatives that the hospitality task force may choose to develop. Any initiative that the task force may wish to pursue should first be discussed with the IABC conference staff to ensure that it is in line with programming and sponsorship goals as set forth by the Program Advisory Committee and IABC, and the task force understands that it is responsible for all associated expenses.

IABCLA Presented “Hack Your Life” Webinar

On Tuesday, April 14, 2015 IABC Los Angeles presented a new “Hack Your Life” webinar as part of IABC-LA’s Learning Lounge Webinar Series during lunchtime. The webinar was presented by Demir Gjokaj, Founder of Lifehack Bootcamp, a system in eliminating, automating and outsourcing the clutter in your life. IABC-LA board member Nick Duggan moderated the well-attended webinar while Demir presented five life hacks to reclaim time in your life…not so you can do more(!) yet so you can truly be present, less stressed and focus on one task at a time.

Built on the premise we live in a perpetual multi-tasking, time-starved world, Demir states emphatically “there is no such thing as multi-tasking”...we’re switch-tasking (poorly) from one unfocused task to another. (I’ve been saying this for the last few years!)  Lifehacking is about applying single-minded focus to a task by knowing exactly what outcome you’re working for. How many of us can admit it’s seemingly “more productive” or “more efficient” to answer email threads first to get them “taken care of” before we would suffer the pain of shutting off our phones, email and other gadgets to work on a priority project? Shut off our cell phones? Is Demir crazy?! Not so much.

Demi Gjokaj’s journey and his qualified exuberance for the life hack topic began with an admission he was, in fact, originally terrible at time organization and de-cluttering his life. While excelling as the youngest frequent commentator on Bloomberg and co-founder of start-up MONTAJ, which pioneered social media and video storytelling, Gjokaj became frazzled from the constant demands of managing time, technology and daily work and home life. Demir became dedicated to the notion it really doesn’t have to be this way. We make constant choices throughout the day to mismanage our work and home life resulting in too much stress, ignoring what’s really important and many times because expectations of others’ are involved…we allow our lives to become “stolen”.

We learned there are very painful consequences to not having life hack systems in place including being supremely scattered with and without tech, big dreams not moving anywhere closer, getting seriously behind, losing out on opportunities, and even financial problems.  We also learned some techniques towards reclaiming your life so you can be engaged, alive, present…and joyful!

If you’d like to learn what the tomato timer technique is (hint: turn off everything for 25 minutes and get to some focused one-task-at-a-time work) or some super-efficient strategic”snooze” delay email applications like Boomerang along with some other “Hack Your Life” techniques, play the recorded free webinar here (about 52 minutes long) which simply requires registration of your name and email first:

https://attendee.gotowebinar.com/register/8311206560842152962

Demir provides a tremendous amount of thought-provoking and time-saving tips and techniques that helps turn all IABC-LA-ers into happier, more productive, less stressed execs, team players, managers, and consultants! And with the active participation by IABC-LA-ers in the webinar, clearly this topic was well-received and will be put to great use throughout the chapter!

 

 

“IABC-LA Learning Lounge: Hot Topics in Communications” Engages and Informs

On November 18, 2014, the chapter kicked off a new online event series “IABC-LA Learning Lounge: Hot Topics in Communications.”  In one pithy and productive lunch hour, IABC-LA members shared experience on social media, intranet engagement and career advancement. The online event format allowed for very efficient and effective resource sharing, and most of all, for members to reach out to other members to gain more fluency in a particular platform, software or resource.  Board Member Nick Duggan of Citrix hosted the webinar.

Highlights included:

  • An in-depth discussion on whether or not larger companies engage social media, both externally and internally.
    • Challenges faced by members included: social media generally used yet compliance, info security and corporate reputation issues (Board Member Vinca Russell of Amgen), how to get C-suite execs involved and model productive social media behavior; external corporate social media communities thrive yet internal communities are challenged.
    • What’s working: Merging/blending social media with real world events as a cornerstone comms strategy (not an offshoot).
    • Bill Spaniel complimented Janie Warren of Disney’s “dig-deep usage” of social media. Janie said it’s a work-in-progress at Disney to use social media tools that fully engage employees.
  • “SharePoint is so ubiquitous.” stated IABCLA President Mike Spasoff. He noted most major companies are not as educated on the competition. So what’s emerging in the intranet world?
    • Jive got Rebecca Gallagher’s attention in terms of it’s internal security benefits.
    • Igloo specifically markets itself against SharePoint. “Igloo is an intranet you’ll actually like” is the tagline.
    • Denise Pierre recommends prescientdigital.com
    • Nick Duggan of Citrix stated it takes 2-3 years for a new system to be embraced by employees or an audience. Change is hard. Yet benefits those who resist it the most, initially. Leslie Dodson of Kaiser Permanente noted KP had to take something away in order to put something in place. KP took a paper system away that did not facilitate sharing of information in a truly engaged way. While an uproar happened initially, now KP physicians “can’t live without the portal.”

Everyone on the call got at least one very valuable resource takeaway to use in his/her respective work environment.

What’s on your communications mind? The IABC-LA Learning Lounge: Hot Topics in Communications webinar series invites you to engage, discover and gain resources to conquer your next communications challenge…while helping another member!

Lassos and Warren on “Bridging the Gap Between IT and Comms” Event Review

On Wednesday, April 30th, IABC Los Angeles hosted “Bridging the Gap Between IT and Comms” with featured speaker Alan Lewis, VP, Client Engagement for JCS Consulting.  The event produced heavy participation by attendees in a conversational Q&A and sharing of case stories throughout Alan’s presentation. (Audio files of Alan’s presentation will be available shortly.)

We’re delighted IABC-LA members and attendees Charlotte Lassos, President, Straight Up Communications, and Janie Warren, Sr. Communications Representative, Enterprise Systems Learning & Communications, The Walt Disney Company, each provided her own p.o.v. of the event:

Charlotte’s Wrap-Up:

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Charlotte Lassos

 As communicators, we look to technology to make our jobs easier. We want tools that help us work more efficiently, speed things along, and ultimately, facilitate collaboration. We usually know what we want, what outcome we want to achieve, and that the tools are probably available. However, working with IT in a corporate environment to make it happen can be a different story all together.

I had the pleasure of attending the recent IABC-LA event “Bridging the Gap Between IT and Comms” presented by Alan Lewis. I found the presentation to be very informative and highlighted by lively dialogue.   Alan’s presentation covered a brief psychological overview of the IT professional, how to work with IT, cloud-based solutions that can help communicators innovate, and Communication 2.0 within an organization. He provided case study highlights and examples of his recent work with DIRECTV to implement a cloud-based collaboration platform, with built-in metrics, that has transformed they way work gets done at the company. By serving as an advocate of both teams, Alan was able to help communicators at DIRECTV get the solutions they needed in place while maintaining IT’s security requirements.   For me, the takeaways from this presentation include:

  • In the “old-school” way of thinking, IT professionals exist to fix problems. If you need their assistance with new technology, make a solid business case and present the business requirements necessary to help solve your communications challenge.
  • On-premise servers ARE, and will, move to cloud-based servers and organizations need to be ready for this change.
  • The emergence of cloud-based social business platforms will change the way work gets done. Social business harnesses the trends in market today, helping to change the business models of yesterday and drive brands forward into the operating modes of tomorrow.
  • Employees want to work with current and innovative technology tools, as well as the same social tools they use in their personal lives.
  • Corporate communicators can test cloud-based solutions on a small group within the organization based on business requirements presented. The group’s success can then be used to make a business case for use of that tool/solution enterprise wide. This may help organizations using the on-premise server model where the lack of timely software updates often stall productivity.
  • Bonus takeaway: one of the members recommended the book Grouped, by Paul Adams. The book is described as a useful resource for marketing and media practitioners on the subject of social networks.

I recently worked on a large project with a client to move from a traditional Intranet to an employee communication and collaboration portal. My role focused on content development and content management tools/processes. During this IABC discussion, I was able to draw parallels between the two projects and look at where things might have been done differently to further enhance the outcome on the client’s project. I gained additional knowledge to offer as possible solutions on future client projects.

By Charlotte Lassos Straight Up Communications

Janie’s Wrap-Up:

made up

Janie Warren

As a communicator in a finance/IT organization, I was elated to attend the IABC ‘Bridging the Gap between IT and Comms’ event.

The evening began in a lovely private “wine-cellar” type room of the Tin Roof Bistro, in Manhattan Beach, which included a variety of delectable eats from tasty cheeses to fruit, and let’s not forget the wine!  I had a chance to network with some fellow communicators, and then I carefully selected a seat towards the front of the room before the presentation began- I just knew I would have many, many questions.

I was immediately intrigued in the conversation ahead as the presenter, Alan Lewis, began his talk.  Not only does Alan have an IT background, he was extremely engaging and I instantly felt confident that I could ask any question.  In addition, the ‘open forum’ style of the event allowed for great conversation and experiences from an awesome group of like-minded communicators.

Topics included:  how an IT professional thinks, how to work best with IT, and how to utilize cloud based solutions in an organization.  As expected, I had quite a few comments and inquiries– all of which were addressed beautifully.   Since the event, I’ve begun to apply some of the lessons learned.  For instance, I now know that building relationships with IT pros can really make life easier.  I also understand the background of the ‘cloud’ and how to best utilize social solutions in the workplace.  I even received a great tip on a social habits book called Grouped which I plan to indulge real soon.

Overall, the presentation was excellent, Alan was very knowledgeable, and I especially enjoyed hearing different scenarios and perspectives from other attendees.  I look forward to the next IABC event!

By Janie Warren, Sr. Comms Rep, Enterprise Systems and Learning Comms – Disney

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IABC Cutting Edge Internal Comms Panel Wrap Up

(Los Angeles) On Wednesday, February 26, 2014, IABC Los Angeles hosted a networking panel event “Cutting Edge Internal Communications” with internal comms experts at the South Pasadena Central Library in Pasadena.

Moderated by President-Elect, Mike Spasoff, the internal comms panel provided everything from insights to the newest internal comms vehicles, what new tools add value and which tools get in the way, approaches to cross-generational challenges, tried-and-true skill sets, and the differences from internal comms compared to external marketing and PR.

The panel consisted of Kristin Wong, Manager, Internal Communications, Global Corporate Communications at Avery Dennison, Jeremy Soule, Manager of Employee Communications at Activision Blizzard, Daniel Penton, Founder of ICPlan, and Betty Henry of Betty Henry Communications.

IABC Members, non-members and guests enjoyed a light dinner, pithy panel discussion and Q&A.

Kicking off the question on what “stubborn” vehicles are still being used vs. what’s new, Jeremy Soule simply replied, “Email!” Regarding new tools, Jeremy emphasized a social collaboration platform is a must with  a “fun, positive voice” to reflect the employees. Kristin Wong stated Avery Dennison made the decision “the email attachment was dead” and transformed the entire employee population to Google Docs for shared collaboration.  Daniel Penton discussed Yammer, smart phones as engaging employee comms tools. Betty Henry emphasized connecting the company’s brand with internal tools, including entertaining or humorous ways to engage employees.

Attendees at IABC-LA's "Cutting Edge Internal Communications" event on 2/26/14 in Pasadena.

On tools adding value or getting in the way:  Kristin stated employees absorb information visually now in an anytime, anywhere platforms. Avery Dennison created a risky yet very rewarding video blog of the CEO who uses his own iPhone to capture himself all over the Avery Dennison global offices and shares the super short video blog posts with employees, and answers questions.

Jeremy Soule says tools must reinforce Activision Blizzard’s “We make fun” motto.  He shared his views on how extremely important trust-building is with employees, especially when there are tough announcements later.

Kristin Wong shared on cultural shifts and a values-based company culture affecting Avery Dennison’s significant milestone building location change.

Betty Henry discussed mapping out employees’ ages, education-levels, towards understanding the employee audience. She also discussed a fun case study engaging employees through an employee film festival in which over 50 hilarious films were submitted. Betty also mentioned employee audiences are more of a finite audience compared to external audiences.

Photo Feb 26, 20 00 58

Internal comms approaches also included wi-fi, no company phones on desks, gaming, using enthusiastic employees as change champions, training bosses to walk the walk, and profiling departments separately vs. treating employee populations as one homogenous group.

“Use your feet!” says Jeremy Soule.  Face-to-face hallway meetings can be incredibly effective in gaining needs information, even at super-cool and gadgety Activision Blizzard!

Daniel Penton emphasized internal communicators “must give internally what employees are exposed to externally.” In other words, same quality counts inside as outside messaging and visuals.

The attendees’ Q&A produced some terrific follow-up discussion on different apps such as Crowd Campus, push notifications, MailChimp and more case studies. The audience got a big laugh at Betty Henry’s story on “Compliance. A Hotbed of Comedy” and enjoyed Kristin Wong’s recap of how a life-sized cardboard cut-out of the CEO was photographed all over the world and authentically connected employees from Ohio to employees in Asia.

Huge, special thanks to Mike Spasoff for putting such an outstanding, informative panel together and the South Pasadena Library.  Thanks to board members Dustin Alipour, Kyle Kearney, Gerhard Runken and Christie Ly. And thanks to Bill Severino for assisting in the set-up!

For more event details and photos, follow us on facebook at “IABC Los Angeles” or twitter (@iabcLosangeles)

Photo credits: Kyle Kearney.

 

Warner’s Corner – IABC Media Leaders Content Marketing Panel Wrap Up

(Los Angeles) On Tuesday, October 8th, 2013, IABC Los Angeles hosted a networking media panel event with Media Leaders at the ROC Center Santa Monica.

Moderated by Josh Ochs, the integrated communications panel covered everything from effective content creation, industry blunders/lessons learned, content marketing trends to leveraging social media tools.

The panel comprised of Chris Bechtel, Chief Marketing Officer, Make Good Social, Debra Eckerling, Goal Coach,Guided Goals and WriteOnLine, Priscilla Vento, Founder & CEO, 30 Miles North and James Aldous, Communications Director, OpenX.

IABC members and guests mingled with a diverse mix of West LA StartUps, Investors, Marketing/PR & corporate communications pros, social media managers, web developers, entertainment folks, gaming peeps, SEO gurus and much more.

Kicking off the panel, Josh Ochs asked the panel about leveraging online platforms to gain brand momentum, for which panelists cited a variety of tactics.

From hiring guest bloggers to managing editorial calendars, Debra Eckerling shared blogging tips, workflow tools and best practices.

On driving brand visibility, “get your video into the hands of relevant influencers,” said YouTube guru Priscilla Vento of 30 Mile North.

Chris Bechtel and James Aldous agreed Facebook is more consumer driven, and less business to business orientated. Panelists agreed. Aldous cited online chat tool Quora and Linkedin.

“Understanding where your audience lives is key,” said Bechtel.

2013-10-08 IABC-LA Media Leaders Event

 On integrated communications, the panel discussed the changing tides of earned-owned-paid-evolved media silos.

One IABC member asked where the panel thinks social media departments “live” these days. Vento said their social media manager functions separately from their media relations. Panelists agreed.

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In closing, panelists each shared a unique personal story. Turns out Priscilla Vento is an avid skateboarder, Aldous a non-fiction writer, Eckerling a karate black belt with stripe, and my personal favorite…Bechtel, a Bay Area rap video production founder (no longer). “Once clients who paid all in cash wanted their money back, I left town,” said Bechtel. The audience laughed.

For more event details and photos, follow us on facebook or twitter (@IABCLosangeles)

Special thanks, IABC-LA volunteers Stephanie BelskyLinda Arres and event sponsor Angel Launch.

by Warner Boutin, VP, Communications – IABC Los Angeles. Photo credits by Calvin Lee. 

For the complete 1-hour plus event video:

http://youtu.be/Qbl8BHX-OU4

 

IABC Los Angeles “Diverse Storytellers” Video Series

Nicole Maury kicks off the “IABC Los Angeles Diverse Storytellers” video series featuring board members, past chapter presidents and chapter members. Bringing insights about our chapter from a Los Angeles niche perspective, the video series aims to bring fresh collaborative energy on what it means to be an IABC member here in L.A., and the benefits for you that resonate outwards to your work community.

May 14th – Bill Chott’s Presents “The Improv Trick”

Standing in a circle for an improv exercise, pointing to a peer across from you, and waiting for a “Yes” from them before walking across the circle to take his or her place doesn’t take a lot of brains. Yet it did for me, because I wanted the already-established rhythm of pointing and “Yes’s” and criss-crossing in the group to keep going. If a participant was slower on the “Yes”…I needed to not move until hearing that positive, welcoming “Yes!” from another.  But I did move! Welcome to Bill Chott’s “The Improv Trick” presented at our host, DIRECTV’s facilities.

Embarrassed? Sure! The “Slow Down. Walk. Don’t Run” tool applies here which is difficult to do in a business climate where we are expected to be “on” and “prepared” 24/7. Bill Chott, an experienced comedian from The Second City, is a highly experienced improv master who had us on our feet to experience creating, facilitating and bringing about positive change in ourselves and our team to approach just about any work situation.

So what is “The Improv Trick”?  In all fairness to Bill’s workshop participants all over the globe, we won’t reveal the answer here.  Yet the trick is related with taking that nerve-wracking anxiety we have all experienced when in a new business situation and…following your fear. Fun, interactive exercises included posing while another responds to that pose with his/her own pose.  The interactive creativity began when the rest of us called out 10 different adjectives or nouns to describe these integrated “statues”.  Once again, no planning involved, just getting out of ourselves and  participating in a moment’s notice in what’s happening. In another interactive exercise, DIRECTV host and IABC Exec Board Member, Michael Ambrozewicz waxed poetic on “cobwebs.” Student Outreach Chair Kyle Kearney let loose on “chocolate” and Greg Cash put “brussel sprouts” on our minds. When I looked over at Michael and Warner Boutin, Development Chair doing the mirroring exercise, it looked like a John-Wayne-Meets-The-Matrix-movie situation.

What does brussel sprouts have to do with business interaction? The answer is “trust”. Trust that your mind and creativity will work in a spontaneous, non-planned situation.

“The Improv Trick” managed to work well with introverts and extroverts alike in the group. We learned tactical tools in how to think and engage differently while on our feet and it made for a truly fun, friendly and “Yes!” evening.

Huge thanks to Bill Chott, and Michael Ambrozewicz and Caroline Leach of DIRECTV for sponsoring the event. I enjoyed planning the event while Christie Ly, Treasurer managed Eventbrite and registration details. Betty Henry, Communications Chair and Warner helped promote. Mike Spasoff, Media and Technology Chair did on-site and post-production work. Warner and Kyle captured still photos. Catering services provided by Open Sesame Grill.

In a final addendum announcement, we invited participants to stay to add a few words to our “Who Is IABC Los Angeles?” video project.  This chapter video series of :45-:60 video clips featuring current and past board members and members will support the niche that makes the Los Angeles chapter unique while also supporting the overall vision of IABC headquarters.  Look for the video series soon as we’ll populate social media.

 

 

 

 

 

 

November 15, 2012 – Erin Dick presents Megatrends in Communications at Il Fornaio, Pasadena

One of my favorite laugh-out-loud commercials of all time is when a then-unknown Jane Lynch (of “Glee” fame) hammers a microchip into the forehead of a new customer at Washington Mutual’s competing bank. A few moments later Jane’s colleague tries to scan some other poor customer’s head over and over.  With all the megatrends in technology moving at lightning speed, we may not be too far behind this commercial…and Erin Dick, Director of Communications for Pratt & Whitney Rocketdyne knows this.

Through “The Future is Now…Now What?”, Erin presented some equally amusing demonstrations of just how far we’ve come with communications methods and gadgetry, as well as some very dramatic evidence of how technology supports our message-delivery choices, keeping us connected in ways that were impossible even just a decade ago.  Over appetizer skewers, stuffed mushrooms, and warm red wines at Il Fornaio in Pasadena, about 25 IABC-LA members and non-members listened to how megatrends in communications has evolved.

Erin discussed key elements, especially over the last decade, which includes shrinking gadgetry (think phone booths vs. cell phones and Nanos) and attention spans, transparency and decentralization, socialization and personalization, the need for speed, and the constants that continue to remain in the sea of change.

Besides a humorous overview of past devices such as brick-like cell phones and 8-track tapes, we got plenty of laughs from a spoofed newscast depicting the use and heavy reliance of social media amongst its “anchor and reporters.”  The reporter was up to 88 followers on Twitter yet just couldn’t seem to report the actual news.

On a more serious note, yet absolutely astounding, Erin presented a simulation of tweets that occurred before the earthquake and tsumami hit Japan and just after.  Social media was a means of communication that allowed Erin, who was in Florida at the time, to exclaim “I was in Japan!” meaning she was following the tweets as it was happening. She was stunned by the gravity of the unfolding situation as well as the importance of just how fast Twitter facilitated communications amongst the watching world.

Shrinking gadgets translate to shrinking attention spans to process the barrage of informative overload expected on a daily basis. Admittedly, I’m not a big fan of heavy multi-tasking having experienced the underbelly of it: brain fog!  Both Erin and other studies show our iCrazy “smart’ world is leading to shrinking attention spans, an inability to use imaginations, poor focus and much lower comprehension.  Erin points out we are assimilating data at such a rapid pace, our brains are adapting to this new pace. Instead of memorization, we are analyzing data more.  Yet through these shrinking gadgets, the world just got smaller.  We are globally connected…big time.

Some constants that still endure are:

  • the need for timely and relevant information,
  • the use of both traditional and non-traditional media and
  • the importance of keeping relationships on track

There is evidence that our bullet-train information overload is now creating a welcome backlash through marketing and ads that suggest unplugging, communicating and recharging in the most old-fashioned of ways.  And as Erin concluded, let’s remember to meet face-to-face, write a handwritten note sometimes and be socially connected through one of the best pieces of technology on the planet…our human selves.

We thank Erin Dick for her passion in communicating these megatrends and for bringing her extraordinary experiences from her U.S. Air Force experience to illustrate just how far we’ve come into the future…which is now!

Thanks to Betty Henry, Communications Chair, for connecting and arranging Erin’s guest spot and event postings, thanks to Mike Spasoff, Media Chair, for his experimenting with streaming the event as well as setting up the tech side of things. Thanks to Christie Ly, Treasurer and Past President, for coordinating details with the restaurant and Eventbrite coordination, and thanks to Paula Cassin, Past President for some admin coordination.

 

 

 

 

 

 

 

A reminder: Upcoming free-to-members web seminars

Two new webinars will be offered to IABC members this fall at no charge. They include the following programs:

  • The cresting wave of integrated reporting
    Presented by Annette Martell, ABC, MC, IABC Fellow
    Wednesday, Oct. 10, 9-10 a.m. PDT


  • Plagiarism and copyright infringement: Are you guilty of either one?
    Presented by Wilma Mathews, ABC, IABC Fellow, IABC Ethics Committee Chair
    Wednesday, Nov. 7, 9-10 a.m. PDT

To register, go to the IABC website. (Registration may not be available yet for all webinars.)

Numerous webinars have been archived and are available to listen to at your convenience. These are also free to members and include the following programs:

  • The power of framing: Challenging the language of leadership
    Gail Fairhurst, University of Cincinnati
    Recorded Wednesday, July 11, 2012
  • Engage, inform and retain: Employee communications for a company acquisition
    David J. Flaherty, Molina Healthcare, Inc.
    Recorded Wednesday, May 9, 2012
  • When bad things happen to good organizations: Making reputation management matter for nonprofits
    Martha Muzychka, ABC, Praxis Communications
    Recorded Wednesday, April 11, 2012
  • Communicating to employees for healthy behavior change
    Michelle James, Intel Corporation
    Recorded Wednesday, March 14, 2012
  • Step up to brand advocacy
    Tim Connelly, Best Buy Corp
    Recorded Wednesday, February 22, 2012
  • Google+ for communicators
    Shel Holtz, Holtz Communication + Technology
    Recorded Thursday, January 12, 2012