A reminder: Upcoming free-to-members web seminars

Two new webinars will be offered to IABC members this fall at no charge. They include the following programs:

  • The cresting wave of integrated reporting
    Presented by Annette Martell, ABC, MC, IABC Fellow
    Wednesday, Oct. 10, 9-10 a.m. PDT


  • Plagiarism and copyright infringement: Are you guilty of either one?
    Presented by Wilma Mathews, ABC, IABC Fellow, IABC Ethics Committee Chair
    Wednesday, Nov. 7, 9-10 a.m. PDT

To register, go to the IABC website. (Registration may not be available yet for all webinars.)

Numerous webinars have been archived and are available to listen to at your convenience. These are also free to members and include the following programs:

  • The power of framing: Challenging the language of leadership
    Gail Fairhurst, University of Cincinnati
    Recorded Wednesday, July 11, 2012
  • Engage, inform and retain: Employee communications for a company acquisition
    David J. Flaherty, Molina Healthcare, Inc.
    Recorded Wednesday, May 9, 2012
  • When bad things happen to good organizations: Making reputation management matter for nonprofits
    Martha Muzychka, ABC, Praxis Communications
    Recorded Wednesday, April 11, 2012
  • Communicating to employees for healthy behavior change
    Michelle James, Intel Corporation
    Recorded Wednesday, March 14, 2012
  • Step up to brand advocacy
    Tim Connelly, Best Buy Corp
    Recorded Wednesday, February 22, 2012
  • Google+ for communicators
    Shel Holtz, Holtz Communication + Technology
    Recorded Thursday, January 12, 2012

 

Become an Effective Leader

Saturday and evening courses to fit your schedule

Cal State Fullerton offers several certificate programs designed to train managers to be great leaders. Registration is open now – courses begin in early  September.

Human Resource Management – classes begin September 8th
Human Resource managers and those looking to move to an HR career, will receive a comprehensive overview of human resources management in this series of five courses. Learn where and how to find employable staff, become familiar with the varied aspects of employment law and learn the importance of communication skills in the retention of good employees. This series of Saturday courses offer recertification credit hours for those who are PHR/SPHR certified and has been approved for up to 68 recertification credit hours and can be completed in one semester.

Certificate in Leadership Development – classes begin September 11th
Learn what it means to lead with vision and an emphasis on teamwork. Learn how to put together and work with a team, mentor and coach your  employees, use management performance tools, examine the nature of strategic leadership and develop a better understanding of your purpose and role within the organization. The Leadership Development Certificate program includes six courses totaling 36 hours of lecture and hands-on experience.

The Art and Science of Effective Management – classes begin September 6th
Equip yourself with the tools to implement and practice strategies that promote employee retention and a more productive workforce. The courses will focus on current theory, and are integrated with case studies and role-playing exercises.

For program information, contact Rene De Leon , 657.278.8392, redeleon@fullerton.edu
To register, please visit: www.csufextension.org/Classes/Certificate or call 657.278.2611.

Event Summary: May 8th, 2012 Master Storytellers: Jet Propulsion Laboratory

Scientists are great master storytellers. One of the Voyager themes at NASA’s Jet Propulsion Laboratory in Pasadena is “reaching out to touch where no one has gone before.” IABC-LA members got to participate in an event never before offered through the chapter: “Master Storytellers: Jet Propulsion Laboratory”…an extraordinary look into NASA’s JPL California Institute of Technology where scientists and engineers have so many stories to tell.

Dana Edler, JPL’s Communications Specialist and IABC-LA Chapter President-Elect ’12-’13 led an out-of-this-world event featuring a tour of JPL’s von Karman Visitor Center and Space Flight Operations Facility before members heard insight into the use of storytelling communications.

Our tour guide explained JPL’s focus on robotic planetary spacecraft and astrophysics, not jet propulsion at this time, leading to missions such as the exploration of Mars. When visiting the Space Flight Operations Facility, the precise communications data told a story as code and numbers came through on big screens from satellites.  While we were not visiting the Facility during a launch of a  Mars mission, our tour guide explained the relatively quiet room was a good thing…it meant that all the robotics and satellites, missions and projects are humming along.

Dana welcomed all of us and briefly discussed utilizing storytelling as an alternative to formal, fact-filled yet dry presentations that simply do not get an audience excited.

Stephen Kulczycki, Deputy Director of Communications and Education, and Dr. Teresa Bailey, Information Science Specialist and JPL FIOA Liaison, discussed the methods of JPL’s storytelling to inform, educate and persuade audiences.  While scientists’ and engineers’ data can be as boring as a bad Powerpoint presentation, these two communicators presented just how lively scientists and engineers can truly be when their passion for the planets and for discovery is the focus.  Stephen presented a few videos with different tones…one example was an emotionally-charged video on the history of the NASA space programs and how a disconnect exists between what the U.S. public perceives as too much money spent on space exploration and what is actually spent.  “How much would you pay for the universe?” was the theme.

Dr. Teresa Bailey developed the JPL organizational storytelling program beginning in 2000 and wrote her dissertation “The Experience of the Storyteller: Moving from Personal to Collective Knowledge Sharing.”  Teresa emphasized the importance of experiential knowledge sharing and “stepping into the light”. Teresa shared insights with us that while she had to endure some teasing at first about the very concept of storytelling (“Will there be cookies, Teresa?” came from a few JPL participants!)…these events soon became an engaging part of the JPL communications culture, including a more opened-space remodel and arranging furniture, and using props and audience participation to better serve the storytelling events.  These events allowed scientists and engineers to connect his or her personal experience to a project or mission illuminating knowledge in a way that placed expected facts and figures in their rightful place: as supporting information, not lead information and therefore losing the passion of the “why”.  As Stephen noted, the scientists and engineers truly become stirred up when they are connected to “the why” they want to explore a specific planet or star…dream makers as opposed to machine makers.

Big universal thanks to IABC-LA shining star, Dana Edler, Membership Chair, who did a superior job in pulling all the JPL event pieces and parts together. Thanks also to Cheryl Farrell who was instrumental in helping with event registration and welcoming guests.  Adam Kevorkian also assisted Dana with the event.  Thank you, Adam! Catering provided by Jack M. Smiler of Black Diamond Catering.

We thank JPL for the overwhelming hospitality to IABC-LA during the tour and event.  And finally, JPL really is a cool, quirky place… I walked to my car post-event and was greeted by a live deer in the parking lot.  Perhaps a satellite directed him to go there.

 

 

 

 

 

 

Nominations Open – 2012-2013 LA chapter board members and directors

Nominations for July 2012 – June 2013 LA chapter board year are now open.

If you are a current IABC member and interested in volunteering to advance your career, expand your network, gain management experience, or develop your communications skills, please review the board and volunteer positions listed below and contact Paula Cassin, at la-president@iabc.com or 805 758-3392 to discuss!  We welcome all help, of all sorts and sizes.  We do have people expressing interest in many of the roles listed, but can always find a match for your personal goals and what’s needed to run the chapter. 

The deadline for nominations is midnight Saturday, the 12th of May.

IABC Los Angeles is a unique professional association, known for its friendliness and for providing access to network of 14,000 professionals around the world. The Los Angeles Chapter has been providing face-to-face, quality networking and professional development events for all communicators in the LA area for decades, all through a rotating volunteer board.IABC Logo

Serving on the board provides an incomparable professional development experience, creates lifelong friendships, and provides opportunities for communicators to expand their skill set in areas that may not be available at work.

Potential projects for 2012-2013 include planning the events program for 2012-2013,  rethinking event structure (virtual events? can we tie in social media more deeply at live events? partnering with other organizations? experimenting with the cutting edge in comms), overhauling how we showcase members online and at events, expanding our membership to new groups of practitioners.

Board level roles include the opportunity to travel to IABC Leadership Institute (Scottsdale, AZ in 2013) and regional IABC meetings, to meet with peers from around the world and also to regional chapter meetings and conferences.

Chapter board level roles:

President 2012-2013 – (Dana Edler)

Past President 2012-2013 – (Paula Cassin)

President Elect – Position Responsibilities:

  • Automatic succession to the position of president
  • Perform duties assigned by the president
  • Act on the president’s behalf in case of their absence
  • Act as the chapter’s main contact person for the Pacific Plains Regional Board
  • Manage the development of the official slate of next fiscal year’s Board members and work with the president to issue the final slate for voting to IABC-LA’s members
  • Manage the volunteering director and help establish  a healthy turnover of volunteers
  • Provide advice and counsel to the president on the direction and progress of the chapter

VP of Communications – Position Responsibilities:

  • Maintain the chapter’s broadcast communications calendar and craft the communications plan for the year (using past resources, best practice templates/work plans, and own initiative)
  • Manage and coach the social media, email, newsletter and website directors as needed to get content posted and broadcast.
  • Ensure all member mailings reflect the IABC-LA brand
  • Create and maintain a style book that reflects IABC-LA’s preferred look and feel for all member communications
  • Collect and publish member profiles
  • Work with the newsletter director to deliver the monthly e-mail newsletter for members

VP of Membership – Position Responsibilities:

  • Advocate and coach chapter volunteers on membership value and craft a membership promotion for the year (using past examples, best practice templates/work plans, and own initiative)
  • Member outreach – new, renewing, and lapsing members
  • Email new member packets monthly to all new IABC-LA members
  • Call members on their anniversary to thank them for their membership and ask for their feedback about events etc. being offered
  • Reach out to prospective new members and encourage them to join – through email, phone or mailings
  • Manage and coach new member welcome volunteers
  • Promote membership deals that IABC International offers by asking Website Chair to post details on the LA site and sharing that information with regional event planners so they can announce opportunities at monthly events.

VP of Professional Development (Programming, Events) – Position Responsibilities:

  • Lead Programming Committee to determine event calendar for September 2012- June 2013
  • Responsible for event calendar changes, updates, and relaying info to website director for posting
  • Manage and coach regional event directors, helping them stay on track, flag any problems
  • Responsibility for maintaining central database/info on topics, speakers, venues
  • Maintain a list of locations that have hosted events in the area for use by future Board members
  • Update Board on event status monthly

Treasurer – Position Responsibilities:

  • Must have served on the IABC-LA Board of Directors for one full fiscal year prior to accepting the role of Treasurer
  • Ensure the financial health of the chapter by monitoring the budget, managing all financial accounts, monitoring all financial transactions and issuing payments to vendors
  • Reimburse board members for expenses
  • Store and maintain all financial receipts and records
  • Prepare financial reports for IABC as requested by IABC
  • Manage new vendor contracts as necessary

 Directors (reporting to and coached by a board member, varying levels of commitment required):

Social Media – responsible for Twitter, Facebook, LinkedIn Group, and promoting chapter members and activities through social media

Events, South Bay – organize an event for a particular month in a particular region

Events, Pasadena/Burbank – organize an event for a particular month in a particular region

Events, Downtown- organize an event for a particular month in a particular region

Events, Woodland Hills/Westlake- organize an event for a particular month in a particular region

Website – post news, event information, member profiles, event photos/video on our website

Monthly Newsletter – monthly round up of events, activities, notable news from IABC that goes out to members and non-members

Email communications – manage email broadcasts and eventbrite broadcasts during the year

Job Board  – receive and post job openings provided for SoCal during the year (5-10 per month currently), promote and spread awareness of our members-only free channel

Event volunteer – check in registrants, print out badges, etc)

Secretary/Administrator – attend board meetings, take minutes and post, print name badges,

New Member Welcome Committee – volunteers who contact new IABC members, find them a buddy, assist the VP Membership,  introduce new members at events

Programming Committee – volunteers who meet during June and July 2012 to agree and schedule the event calendar for 2012-2013

Volunteering – connect with members and non-members interested in volunteering and connect them to the right director or VP.

 

Health Care Reform Event at L.A. Care Health Plan on March 21, 2012

IABC-LA presented a highly informative panel of communication experts to discuss “Communicating Complex Change: Health Care Reform” on March 21, 2012 at event program sponsor L.A. Care Health Plan’s headquarters.  Cheryl Farrell, Board Member of IABC-LA, moderated this invaluable panel session to share how local health care professionals are communicating the complex changes of health care reform to various audiences (Event Podcast).

The distinguished panel included Patricia Clarey, Senior VP, Chief Regulatory and External Relations Officer of Health Net ;  John Merryman, Senior Director, Marketing/PR of South Bay Family Health Care; Ronald Owens, Director, Corporate Communications of Kaiser Permanente Southern California; Elena Stern, Communications and Marketing Director of L.A. Care Health Plan; and Cheryl Fields Tyler, Owner and CEO of Blue Beyond Consulting. The panel informed our chapter members how health care reform is being received and integrated by leading health care companies in Southern California (listen to the event podcast).

The panel discussion after a quick buffet dinner covered topics such as how this legislation is an extraordinary opportunity for innovation within the health care system as well as communications, how the new competitive environment created by mandating state-based Exchanges on individual policies will create positive benefits for consumers, and how do communicators break through to its new and existing audiences (we learned about the role and importance of Spanish-speaking Promotoras!)

So many advances have been made towards creating a communications system that is much more efficient than yesteryear including revolutionary a $5 billion electronic computerized patient records system as opposed to handwritten files and notes as discussed by Ron Owens of Kaiser Permanente.  Doctors are required to learn this system so a patient can be treated across states with tremendous efficiency.

Healthcare communications consultant Cheryl Fields Tyler emphasized the extraordinary opportunity for innovation that comes with such far-reaching legislature and how this is a game-changer for U.S. business overall.  She also emphasized the need for communicators to embrace and support the new legislation positively to create better understanding and trust between employers and employees.  Employees trust face-to-face meetings with direct managers.

Pat Clarey of Health Net has served as chief of staff to both former California governors Arnold Schwarzenegger and Pete Wilson, with current Health Net responsibilities for federal and state regulatory, legislative and compliance issues.  Pat discussed the new legislative concept of “guaranteed issue” for individuals seeking individual insurance policies through the reform’s American Health Benefit Exchanges, which has not been offered in the current California landscape if an individual had a pre-existing condition such as asthma.

John Merryman of South Bay Family Health Care noted the importance of funders for newly established programs.  In his view “money follows money” and the health care reform will shift how funding funnels through non-profits as well as private health care companies.

Elena Stern of event sponsor L.A. Health Care Plan enlightened us on how significant the role and use of a Promotora, a female Spanish-speaking healthcare advocate, is to underserved communities needing an array of healthcare and healthcare related services.

Finally, audience participants engaged in a Q&A with more information shed on topics such as how doctors are receiving all of this new legislation.

Big thanks to “Communicating Complex Change: Health Care Reform” event committee including IABC-LA members Cheryl Farrell, Paromita Ghosh, Adam Kevorkian, T.J. Stevko and Cimone Farrell.  Bill Spaniel served as podcast engineer while Ed Carreon of www.carreonphotography.com provided photography.

The chapter also kindly thanks event sponsor L.A. Health Care Plan for its sponsorship and use of its downtown headquarters facilities.

Please click here to listen to the event podcast.

 

“The Care and Feeding of Your Network” Event – Il Fornaio on 2-29-12

IABC-LA Members participated in an engaging, interactive presentation entitled “The Care and Feeding of Your Network” at Il Fornaio in Manhattan Beach on 2-29-12.  Are you an introvert or an extrovert when making connections at specific events?  When you hear the phrase “networking event” do you dismiss the whole concept as too much smiling-and-business-card-exchange work? Are you one of the 99% of people who are full of …. (rhymes with “it”!) when it comes to follow-through according to author and expert connector Peter Shankman?

Presenters and L.A. Chapter Board Members Cheryl Farrell, Chris Cabrera, Paula Cassin and Christie Ly presented valuable statistics, and tips on much deeper networking practices, with interactive exercises on ice breakers, elevator pitches, connecting, and the importance of follow-up! The evening allowed extrovert and introvert members to practice and engage with each other going beyond status-quo networking while getting to know one another’s expertise and even passions.  Lots of buzz in the warm and toasty Il Fornaio room as new conversations and new connections were being made.

Cheryl Farrell of Cheryl Farrell Communications presented tips for panic-free interactions with “strangers”.  Cheryl cited Myers-Briggs research on introverts vs. extroverts behavior as being misunderstood.  Myers-Briggs states what types of people, activities and events gives you energy determines introvert and extrovert status.  Many of us may be a blend depending on activities.  Cheryl discussed how we may test ice breakers in safe places, be well read with conversational topics and reframe initial introductions with less “me focus” and more outward focus in an “exchange of attention.”

Chris Cabrera engaged members on the subject of elevator pitches.  Elevator pitches need to be crisp and to the point, compelling with an attention-grabbing phrase and spoken with confidence.  We congratulated new member Betty Henry who tried her elevator pitch out for the first time in front of the group, and Charlotte Lassos who bravely demonstrated her elevator pitch.  The elevator pitch concept sounds easier than it looks, even for professional communicators, yet is an essential component of deeper networking.

Paula Cassin discussed connecting vs. standard business-card-exchange networking.  Truly connecting involves not only connecting to a new contact, yet also who you may be able to connect that person to who may need a specific resource.  By removing the expectation that a new contact must do something for you immediately if you do something for them right now allows for a longer-term payoff and certainly a more authentic connection.  During one interactive exercise, Paula asked us to write down 1) our passion, 2) something we are looking for right now, and 3) our expertise…and then engage and connect to others in the room looking for intersecting interests and needs, professionally and personally.

And finally, Christie Ly discussed the importance of follow-through, which according to author and expert networker, Peter Shankman, is a serious faux-pas for most networking people in his article “Why Most People Are Full of S…, and How Not to Be One of Them.” We all want to be thought of as “the nice guy” yet follow-through is where the other 1% lives.  Follow-through takes work yet can be a huge pay-off. Christie discussed how important it is to help others make connections if you mentioned a contact or resource.  To support the follow-through ideal, IABC-LA member Anna Lefter told of her early work experience with PR pro Carl Terzian, who wrote handwritten notes after initial introductions and kept a journal on contacts so he could remember children’s names, interests, and other professional and personal facts.

We were delighted to welcome new chapter members Deborah Hudson of Zurich Insurance and Betty Henry, while seeing participants Chris Keough of Belkin, Anna Lefter, Charlotte Lassos, Anne Giblin, Allison Mullin, Kerry Bonner, and former chapter president Jamie Lipson who was a terrific sport in revealing her favorite guilty-pleasure t.v. show “The Bachelor”!

Big thanks to presenters Cheryl Farrell, host and presenter Chris Cabrera, Paula Cassin and Christie Ly with event assistance from the awesome Cimone Farrell.  We also appreciated the roaring fireplace and the calamari hors d’oeuvres.  Great connections were made by all!

11/17/11 – Shel Holtz Presented “Maximum Awareness, Minimal Effort” at Avery Dennison

IABC-LA presented “Maximum Awareness, Minimal Effort” by Shel Holtz on Thursday, November 17, 2011 at the Avery Dennison headquarters in Pasadena.  Holtz is an expert in communications, social media and technology and was superbly engaging in sharing “What’s the least we need to stay in touch, remain marketable and keep up-to-date?” And who has the time to use all these tools?

Holtz of Holtz Communications+Technology, is also known for his outstanding “For Immediate Release” (FIR) podcasts on business communications and tech with co-host with Neville Hobson.  He is a former IABC-LA chaper president and his expertise covers employee communications, corporate PR, crisis comms, media relations, financial comms, IR, marketing comms and compensation and benefits communications.

Shel addressed over 20 IABC-LA members over a buffet dinner at Avery Dennison’s cool 1960’s-style headquarters (the welcoming Koi pond was incredible!).  Christopher Swan of Avery Dennison assisted with providing the venue and an outstanding professional development evening.  The evening kicked off with member introductions and Paula introducing Holtz. We were just delighted to have Shel address the chapter…knowing full well of his intense global and domestic schedule.

Shel led everyone through various social media channels with an emphasis on matching the right tool with what the user is trying to accomplish with an audience.  Going beyond the standard FaceBook, Twitter and LinkedIn tools, Holtz illuminated outstanding resources such as Delicious, Paper.Li, ScoopIt, Mashable, Marketing Over Coffee and Storify.  And audio podcasts like Marketing Over Coffee and FIR allow you to multi-task and take a break from a screen. While you do not need to become an expert in all of these tools, it is very important to understand how content curation is integral to creating a filter for information overload.  (Look for the chapter to start using Storify…this was one of my favorite tools presented besides Marketing Over Coffee…and of course, FIR!)

Content curation was one of the big takeaways of the event and how trusted guides in content curation have evolved in media. Yet Shel spoke about the absolute necessity of context with content curation. Just like an art curator, it’s not enough to add pictures and artwork to a collection, there must be a context of what and why content is being added to a social media or media platform.  Shel supports the notion there’s no such thing as information overload, yet there is a serious problem with organizations and sometimes communicators not using enough filters to mine information.

Shel discussed two emerging career positions: community liaison and content strategist.  Within the community liaison role, someone has to have eyes and ears on the community surrounding an organization to achieve true community engagement.  A content strategist supports Shel’s concept that these days every company is a media company, whether the company chooses to be or not.  The difference between a content strategist and a traditional PR strategist is the content strategist focuses on content that is not pitched, yet still engages.  No corporate agenda pushing!

Interesting tidbits…Tumblr blogging tool has surpassed WordPress now. And GooglePlus is just terrific for getting answers to questions very quickly.  Christopher Swan pointed out…getting answers to Google Plus in general!  Christopher is part of the experienced trendy tool intelligentsia…with his “voice of reason” behind it all.  (Listen to Christopher on the video wrap-up of the event.)

On the subject of blocking employees from using social media on the job, the idea that just Millenials use social media is statistically wrong.  Age group 35-55 within companies using social media has created a flat statistic from even a few years ago.  It is crucial that employees have access to social media as studies have shown increased productivity.  88% of employees check social networks as a break between tasks, resetting concentration to do more work, not less work!

The evening wrapped up with a Whole Foods gift card to Shel for coming out to the chapter after a presentation same day to the IABC-USC Student Chapter.  Chapter President Paula Cassin also welcomed past chapter presidents who each told a funny or philanthropic anecdote while they were in office.

The conversation continued with Shel and well attended “After Dark” post-event socializing at “Bar Celona” for empanadas, Sangria, coffee, and connected conversations.  Shel pointed out how the face-to-face “After Dark” events are as important to communicators and the chapter as keeping up with contacts through social media connections. We appreciated Shel’s sentiments that IABC in general has a warm tone throughout its membership base.

Tremendous thanks to Shel Holtz, Christopher Swan, Avery Dennison, Christopher Cabrera who played escort to Holtz navigating Los Angeles chapter events and logistics while also moderating the evening’s event, and Dana Edler and Cheryl Farrell in welcoming/checking-in welcoming members. Special thanks to Adam Kevorkian, who worked tirelessly behind the scenes on important meeting logistics (like food!) We couldn’t have done it without him.

 

 

 

 

 

 

 

Quality Time for PR Minds 2011

 

Calling all PR professionals who want to give back!

If you have at least two years of public relations experience and are interested in donating your time and creativity to some very worthy nonprofits, then join PRSA-LA for “Quality Time with PR Minds

On Saturday, October 29, from 8:30 am – 4:00 pm, at RAND Corporation in Santa Monica.

Quality Time is your opportunity to make a significant contribution in just one day by helping to inspire, encourage and empower local nonprofits to tackle their most challenging communications issues.

For more information, please visit PRSALA.org and click on “Quality Time with PR Minds

 

 


 

October 12th – Social Media CRASH Course and Workshop

On October 12, 2011, IABC-LA members attended “Social Media CRASH Course and Workshop” hosted by Belkin at corporate headquarters in Playa del Rey.  Christopher Keough, Corporate Communications Manager at Belkin hosted members to a case study discussion of in-depth social media platforms. Meanwhile, Julie Fornaro, the chapter’s social media chair, masterminded a scavenger hunt workshop equipped with learning-as-you-go clues and “sweat-producing” tasks divided amongst team challenges.  Myra Jolivet, chapter communications chair volunteer, moderated the overall discussion.

Keough introduced Lee Drasin, Belkin’s new Director, Interactive Marketing and Leah Polk, Senior Global Public Relations Manager.  Drasin came to Belkin from Petrol Advertising and shared an example of using FaceBook and email as a platform for an interactive social game named “Battlemail”.  Drasin’s example proved to be an exciting concept for the receptive client, however, as time wore on, so did the client’s concern about strategy, presentation and the approved 100k budget to create awareness for a movie entitled “The Crazies” tied into the social media platform.

How did a social media incident end up crashing Belkin.com? Leah Polk discussed a case study in which a recent incident involving a “30 routers in 30 days” campaign turned into a worldwide 50 percent of sale that lead to a learning experience of learning experiences in social media usage and strategy.  Polk also mentioned creative social media strategies such as Belkin’s “make over your dorm room” prizes. There was much discussion about whether communicators will become Google-Plus supporters, comparisons with FaceBook’s capabilities, and how Klout can be an effective tool regarding scoring social media’s effectiveness.

Armed with laptops, cell phone apps for the social media scavenger hunt and a truly engaged attitude, participants included: Christie Ly, Chris Cabrera, Cheryl Farrell, Charlotte Lassos, Jevon Ooi, Divya Chandran, Kris Kraves, Roxanne Truesdell, Dawn Pace, Beth Martin, Ann Giblin, Deshauna Brown, Stacy Noble, Julie Pine, Mark Dernheim, Hillary West. All “got game” in Julie Fornaro’s fun twists, turns and team challenges during the social media scavenger hunt.

IABC-LA Chapter President, Paula Cassin, ended the evening with invites to upcoming not-to-be-missed events including Shel Holtz and the laugh-a-minute Murder Mystery Holiday luncheon in December.

Finally, Paula thanked Belkin by offering an honorarium from the chapter to a charity of Belkin’s choice for outstanding hosting and speaker participation.  We so appreciated the evening!

 

 

 

Shel Holtz, IABC Fellow – “Maximum Awareness, Miminal Effort” – Pasadena, CA

What’s the least we need to do to stay in touch, remain marketable and keep up-to-date?

IABC/LA is delighted to host Shel Holtz, ABC and IABC Fellow, an expert in communications, social media and technology who will answer this question for us. He will discuss how to maintain maximum awareness of the latest trends by focusing on the essentials.  Please join us at Avery Dennison in Pasadena, November 17th after work for dinner, networking, and a discussion with Shel Holtz.
About Shel Holtz, ABC

Shel is principal of Holtz Communication+Technology with expertise in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications and compensation and benefits communications. His weekly podcast, For Immediate Release, which he co-hosts with Neville Hobson, provides an insightful assessment of all things related to business communication, social media and technology. Shel is also a former IABC-LA chapter president.

 Register now

Date: Thursday, November 17, 2011
Time:  6:30 PM – 8:30 PM
Agenda: Networking, dinner, discussion and Q &A

Location
Avery Dennison Corporation
150 N. Orange Grove Blvd.
Pasadena, CA 91103

Cost
$20.00 Early-bird member (on or before November 7, 2011) then $25.00
$40.00 Non-member
$15.00 Students with ID

RSVP Deadline: November 14, 2011
Free Parking
After the main event, join us for IABC After Dark, our no-host, informal continuation of the evening’s festivities at an interesting venue nearby. (Details coming soon.)

Register now