Great times at IABCLA’s Spring Mixer

Thank you to all who attended IABCLA’s Spring Mixer at The Cat & Fiddle Restaurant & Pub in Hollywood on June 4! Attendees enjoyed sliders, chips, pints, and great conversation at the longtime British themed bar. 

“It was a pleasure hosting and getting to know the guests,” said Tery Amaya, the chapter’s vice president of networking who planned the gathering. “We hope to see everyone again at our upcoming happenings this summer and fall.”

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A Look Back at IABCLA’s Recent Case Study Event

The IW Group’s Lauren Alvermann, Eljay Feuerman, and Annie Zhao present at “IABCLA Case Study: How to Entice a New Audience to a Traditional Treasure.”

IABCLA held a professional development event — “IABCLA Case Study: How to Entice a New Audience to a Traditional Treasure” — in partnership with the IW Group on April 11 at IW’s office in West LA. 

The agency’s Lauren Alvermann, Eljay Feuerman, and Annie Zhao presented their successful campaign for the Los Angeles County Arboretum and Botanic Garden Magical Lantern Art Festival held between October 2018 and January 2019. The arboretum was filled with dozens of enormous glowing lanterns that included dragons, pandas, and flowers. Guests also enjoyed live performances by dancers and acrobats and sampled delicious cuisine. The venue is a 127 acre arboretum, botanical garden, and historical site in Arcadia. 

Attendees of the case study learned about IW’s integrated advertising and public relations initiative — videos were shot, radio spots were recorded, ads were placed, articles were written, signs were installed, and influencers were asked to influence. The result? The happening sold 153,000 tickets, garnered 133 million media impressions, and received 277,000 social media imprints — all of this far exceeded initial goals. 

“Congratulations to the IW Group!” said IABCLA’s Vice President Jenny Matkovich. “On behalf of the chapter, I want to thank them for sharing their amazing work and for being such gracious hosts. We look forward to collaborating with the firm again, and we wish them continued success as they begin preparations for next year’s festival.” 

IABCLA Hosts “Thought-provoking” Exchange at Dine & Discuss

IABCLA’s Dine & Discuss in February.

Our chapter held its first Dine & Discuss of the year on February 27 at TOMGEORGE in Downtown LA. Julie Wright, president and founder of (W)right On Communications, Inc., lead the discussion on “PR in the Digital Age.”

Attendance was capped at 10 people; we keep the number small in order to facilitate a discussion in which everybody can participate. There were folks who were newer to the communications industry, as well as those who had been in the field for some time, and all with diverse career experiences – Julie said this mix led to a “thought-provoking” conversation. 

The group talked about issues from fake news and distrust in media to technology trends like content marketing, visual storytelling, and data-driven communications. There was general agreement around the notion that a compelling concept and story are at the heart of all successful campaigns and initiatives. Regardless of technology trends and changes in media consumption, well-crafted stories and well-researched messages that speak to target audiences are what drives successful communication.

One of the best moments of the evening came when a guest brought up this intriguing idea: what if we communicate less? For instance, what if you could only send five business emails a day? Who would you send them to and what would you say? Also, he mentioned Banksy, the street artist, as someone whose work speaks in a sparse, yet powerful way. 

Julie was intrigued by the concept of being discrete and sparing in her digital communication. The next day at her company, she talked to colleagues more in person rather than through messaging. When Julie did email, she held onto her feedback longer than usual – she found that often issues had already been resolved by the time she weighed in. 

Board member Ephraim Freed noted the counterintuitive nature of this suggestion: “As communicators, we assume everybody needs more communication, but often when you talk to your audiences you find out something different than what you assume.” 

New ways of thinking are just one of the many positives to come from Dine & Discuss, and that’s why it’s one of our most successful programs. Look for this and other upcoming events on our website, as well as social media – our group is on Facebook, Twitter, LinkedIn, and now Instagram. We also send out regular emails to our members and supporters notifying them of activity. If you’d like to be added to our mailing list, please reach out to Grant Skakun: grant.skakun@eucrest.com

Father Greg Boyle to Headline Annual Chapter Banquet on 6/15

Father Greg Boyle

IABC Los Angeles is proud to have Father Greg Boyle, founder of Homeboy Industries, as the keynote speaker at its 2011 Annual Banquet, Wednesday, June 15, 6:00 – 9:00 pm at the Oviatt Penthouse, located at 617 S. Olive Ave. in Downtown Los Angeles. The event is an opportunity for IABC-LA to recap and celebrate the past year and to install new board members for the next year. Registration details will be posted shortly.

Father Greg, as he is known, will discuss the power of communications — the ability to reach the most hardened, to see the best in everyone, and ultimately, how he helped gang members turn their life around.  He will also talk about how he changed the minds of many in society to eventually be more accepting of these individuals’ pasts and to give them a chance at a better life.  Founded in 1988, Homeboy Industries is the largest gang intervention program in the country, offering job training, tattoo removal and jobs to members of enemy gangs and has become a national model in its effectiveness.

In March 2010, Father Greg released “Tattoos on the Heart: The Power of Boundless Compassion.” In it, he captures his work with these gang members—the homies—in the barrio of Los Angeles into a book of amazing stories and essays. All IABC-LA gala attendees will receive a signed copy of “Tattoos on the Heart” at the event as Father Greg has graciously agreed to autograph each one. More information about Homeboy available is at www.homeboy-industries.org.