Nominations Open – 2012-2013 LA chapter board members and directors

Nominations for July 2012 – June 2013 LA chapter board year are now open.

If you are a current IABC member and interested in volunteering to advance your career, expand your network, gain management experience, or develop your communications skills, please review the board and volunteer positions listed below and contact Paula Cassin, at la-president@iabc.com or 805 758-3392 to discuss!  We welcome all help, of all sorts and sizes.  We do have people expressing interest in many of the roles listed, but can always find a match for your personal goals and what’s needed to run the chapter. 

The deadline for nominations is midnight Saturday, the 12th of May.

IABC Los Angeles is a unique professional association, known for its friendliness and for providing access to network of 14,000 professionals around the world. The Los Angeles Chapter has been providing face-to-face, quality networking and professional development events for all communicators in the LA area for decades, all through a rotating volunteer board.IABC Logo

Serving on the board provides an incomparable professional development experience, creates lifelong friendships, and provides opportunities for communicators to expand their skill set in areas that may not be available at work.

Potential projects for 2012-2013 include planning the events program for 2012-2013,  rethinking event structure (virtual events? can we tie in social media more deeply at live events? partnering with other organizations? experimenting with the cutting edge in comms), overhauling how we showcase members online and at events, expanding our membership to new groups of practitioners.

Board level roles include the opportunity to travel to IABC Leadership Institute (Scottsdale, AZ in 2013) and regional IABC meetings, to meet with peers from around the world and also to regional chapter meetings and conferences.

Chapter board level roles:

President 2012-2013 – (Dana Edler)

Past President 2012-2013 – (Paula Cassin)

President Elect – Position Responsibilities:

  • Automatic succession to the position of president
  • Perform duties assigned by the president
  • Act on the president’s behalf in case of their absence
  • Act as the chapter’s main contact person for the Pacific Plains Regional Board
  • Manage the development of the official slate of next fiscal year’s Board members and work with the president to issue the final slate for voting to IABC-LA’s members
  • Manage the volunteering director and help establish  a healthy turnover of volunteers
  • Provide advice and counsel to the president on the direction and progress of the chapter

VP of Communications – Position Responsibilities:

  • Maintain the chapter’s broadcast communications calendar and craft the communications plan for the year (using past resources, best practice templates/work plans, and own initiative)
  • Manage and coach the social media, email, newsletter and website directors as needed to get content posted and broadcast.
  • Ensure all member mailings reflect the IABC-LA brand
  • Create and maintain a style book that reflects IABC-LA’s preferred look and feel for all member communications
  • Collect and publish member profiles
  • Work with the newsletter director to deliver the monthly e-mail newsletter for members

VP of Membership – Position Responsibilities:

  • Advocate and coach chapter volunteers on membership value and craft a membership promotion for the year (using past examples, best practice templates/work plans, and own initiative)
  • Member outreach – new, renewing, and lapsing members
  • Email new member packets monthly to all new IABC-LA members
  • Call members on their anniversary to thank them for their membership and ask for their feedback about events etc. being offered
  • Reach out to prospective new members and encourage them to join – through email, phone or mailings
  • Manage and coach new member welcome volunteers
  • Promote membership deals that IABC International offers by asking Website Chair to post details on the LA site and sharing that information with regional event planners so they can announce opportunities at monthly events.

VP of Professional Development (Programming, Events) – Position Responsibilities:

  • Lead Programming Committee to determine event calendar for September 2012- June 2013
  • Responsible for event calendar changes, updates, and relaying info to website director for posting
  • Manage and coach regional event directors, helping them stay on track, flag any problems
  • Responsibility for maintaining central database/info on topics, speakers, venues
  • Maintain a list of locations that have hosted events in the area for use by future Board members
  • Update Board on event status monthly

Treasurer – Position Responsibilities:

  • Must have served on the IABC-LA Board of Directors for one full fiscal year prior to accepting the role of Treasurer
  • Ensure the financial health of the chapter by monitoring the budget, managing all financial accounts, monitoring all financial transactions and issuing payments to vendors
  • Reimburse board members for expenses
  • Store and maintain all financial receipts and records
  • Prepare financial reports for IABC as requested by IABC
  • Manage new vendor contracts as necessary

 Directors (reporting to and coached by a board member, varying levels of commitment required):

Social Media – responsible for Twitter, Facebook, LinkedIn Group, and promoting chapter members and activities through social media

Events, South Bay – organize an event for a particular month in a particular region

Events, Pasadena/Burbank – organize an event for a particular month in a particular region

Events, Downtown- organize an event for a particular month in a particular region

Events, Woodland Hills/Westlake- organize an event for a particular month in a particular region

Website – post news, event information, member profiles, event photos/video on our website

Monthly Newsletter – monthly round up of events, activities, notable news from IABC that goes out to members and non-members

Email communications – manage email broadcasts and eventbrite broadcasts during the year

Job Board  – receive and post job openings provided for SoCal during the year (5-10 per month currently), promote and spread awareness of our members-only free channel

Event volunteer – check in registrants, print out badges, etc)

Secretary/Administrator – attend board meetings, take minutes and post, print name badges,

New Member Welcome Committee – volunteers who contact new IABC members, find them a buddy, assist the VP Membership,  introduce new members at events

Programming Committee – volunteers who meet during June and July 2012 to agree and schedule the event calendar for 2012-2013

Volunteering – connect with members and non-members interested in volunteering and connect them to the right director or VP.

 

Networking with Surprise Guest – Sept 21st

Please join us for our kick-off networking event for the 2011-2012 year –  Registration is now open.

Breaking news: 2011-2012 IABC Chairman Adrian Cropley will be in Los Angeles and attending! Come along if you’re interested in meeting this global ambassador for business communications or want to quiz him on the state of the profession in other parts of the country, other parts of the world. I’ve met Adrian a few times at IABC events (Leadership Institute, World Conference) and not only is he talented and insightful, he’s fun and engaging – one of those people it’s a delight to be around. – Paula (IABC LA Chapter President 2011-2012)

This is one of 2 “Thank-You-For-Being-a-Member” events that the Los Angeles Chapter organizes each year (Pasadena/Burbank in September, South Bay in January/February). If you’re a member, it’s free of charge, venue, appetizers, drink tickets included. If you’re not a member but want to network with local business communicators, you’re warmly welcomed, too, and we’ve kept the price reasonable.

We will have networking activities, several prizes to give away, and as always, a collegial, inclusive atmosphere (the reason so many of us keep coming back).

————————

Adrian Cropley  is currently the Chairman of the International Executive board of IABC and has held a number of  Voluntary roles. He was named IABC’s Volunteer Chapter Leader of the year 2008 and has been instrumental in the growth and development of Chapters across the Asia/Pacific Region.

Adrian is the Principal for Cropley Communications, Melbourne. Australia and has over 20 years
communication experience in the Private and Public sectors. Adrian has been in roles from HR Management, Change and Organizational Development Manager to heading up corporate Internal Communications.

Adrian works with a variety of clients on change and internal communication strategies and programs. He is also an executive coach working with organizations Including Ernst & Young, Shell, NAB, ANZ, National Foods, Kraft, Bunning’s, Aus Post, Telstra, Amcor, AXA RMIT, Latrobe, Deakin & Monash Universities and various government organizations. He is a sought after facilitator, lecturer coach and has spoken right across the globe at various, conferences and forums. He is widely published with a number of articles appearing in industry magazines globally.

 

 

 

 

Nov. 12 Event Summary: “Hiring Practices: What Communications Professionals Should Know”

IABC-LA’s Paula Cassin and Cheryl Farell, Panelist Moderator, with Jay Berger, Pamela Jones and Lilli CloudOn November 12, 2009, Cheryl Farrell, IABC-LA Board Member and Chair, Regional Events, served as Panel Moderator for three distinguished panelists who not only engaged 30 member participants, but also helped attendees recalibrate search efforts in this distinctively tough job market.  While you may be “analytical,” “strategic,” and “organized” according to your resume, those attributes are simply not enough to obtain an interview…yet gaining clarity on what works and what doesn’t will help place you on the top of the interview pile.

Cheryl and attendees welcomed:  Jay Berger, PhD, Manager Partner, Morris & Berger (www.morrisberger.com), whose boutique executive search firm finds senior level execs for non-profit clients; Pamela Jones, Senior Recruiter, The Walt Disney Company, who is responsible for full life-cycle recruitment in Production, Marketing, Studio Operations, and more; and Lilli Cloud, Founder & Principal, Blue Feet Communications, who helps entrepreneurs and job seekers develop their personal brand (www.yourBlueFeet.com).

The combination of prepared and audience questions and expert panelists’ answers covered what’s-on-our-minds topics ranging from the top three elements found in successful placements to overcoming an applicant’s impediments to becoming a job-seeker entrepreneur.

Here are some strong suggestions from Jay, Pamela, and Lilli regarding key topics:

Resumes, Cover Letters and Personal Branding:
• Jay: chronological and 2-4 pages ideal (1-page resumes can be frustrating for a senior level recruiter!). No gimmicks, no photos. No generic cover letters.
• Pamela: Keep it simple. “Interests” not necessary. Pay attention to the job description and have searchable terms that you can back up in an interview.
• Lilli: Become a job-seeker entrepreneur. Consulting is replacing many jobs, so do both job search and consulting.  Hang your personal branded website shingle. A professional head shot is crucial to be taken seriously. Raise your visability through social networking yet get out of your house physically and to make those in-person contacts.

Secrets to Successful Placements:
• Jay: On-line applying is here to stay. Send cover and resume as an attachment.  Word-of-mouth snowball approach works.
• Pamela: Understand and speak to the job you are applying for vs. “I always loved Disney as a child”!  Be prepared with job-specific examples as opposed to canned responses. Do research on the company prior to interview…take the old school approach.
• Lilli: Be prepared to answer the toughest questions that you may normally want to avoid in an interview regarding your experience (e.g. not finishing school, gap in employment)

And More…
• Personal branding means presenting “the you on your very best day.”
• Plan to stay with a company at least for 2-3 years
• Employers can see where you have been applying; so keep your search focused
• Non-profits will consolidate marketing and communications professionals into one role: “Institutional Relations”…excellent opportunities for good writers; grant writers.
• Give as much as you get from a networking contact (ex. Share an interesting article or something of value to them.)
• Volunteer at non-profits…towards a full-time position.

And finally…”Be Encouraged. Network. Demonstrate (Show Don’t Tell).”

The early morning breakfast event simply would not have been possible without the Calabasas headquarters location of The ALS Association generously provided by fellow IABC members, Jeff Snyder and Greg Cash. This event was also attended by Career Transitions Now members, led by Douglas Whitaker.

Due to the vibrant success of “Hiring Practices,” for those IABC-LA members who missed this opportunity, the event is being coordinated for a January presentation at USC’s Annenberg School of Communication and Journalism. So start networking!

Lilli Cloud of Blue Feet Communications discusses personal branding towards getting work

Participants learned hiring practices’ secrets to being a successful job seeker

Selecting and Selling Freelance Services – Hear it now!

Please find below the full podcast of our recent breakfast meeting in Woodland Hills – our panel of experts discussed what it takes to be a successful freelancer, and what to think about if you need to use a freelancer for a project in your company.

We all got some great insights and thrashed out the topic quite thoroughly!  Thanks to Bill, Deborah, Charlotte, and Judy, our panelists – and thanks also to the audience members who contributed their own insights and asked great questions…

This is the PODCAST LINK

Here are some podcast markers for you:

Introductions until 5 min 20

5:20 Bill Spaniel – from an employer’s standpoint, what’s he looking for in a Freelancer.

13:40 Charlotte Lassos – discusses personality fit, connections/referrals, persistence when hiring

17:30 Charlotte Lassos – stand out as a Freelancer, show you care/be responsive, portfolio tailored to needs, never burn bridges.

20:50 Judy Sterling – anecdote about friends, acquaintances – make sure you let them know what you do -great potential business sources.

27:10 Deborah Hawkins – branch out, try new things if you need work/having a lull, use IABC (fabulous for connecting)

31:15 Audience Questions – what about graphic design/creative Freelancers, what about collaboration (dynamics of pulling a team together), how to pull a team together, etc.

October 14th Event: Selling and Selecting Freelance Services

What does it take to start up your own communications practice? How should you go about finding the freelancer who’s right for your company’s projects? We’ll ask these questions and more to our experienced panelists over breakfast. They will share with you what makes a successful partnership between a freelancer and corporate professional. They’ll talk about the successes and the nightmares they’ve experienced, and leave you with food for thought you can use.

October 14th, 8am – 10am

Maggiano’s Restaurant in Woodland Hills, CA.

So please – get up early, join us for a great breakfast & lively discussion, and then cruise on over to work after rush hour. (Click here to register).

Your Expert Panel:

Deborah S. Hawkins, Freelancer

Charlotte Lassos, Straight Up Communications

Bill Spaniel, ABC, California Society of CPAs

Judy Sterling, Sterling Communications

Click here to go to Speaker Bios.