Each month, we highlight popular discussions from IABC’s LinkedIn group. The question this month: Can social media be successfully used to improve internal communications and enhance employee engagement?
In a very helpful discussion, commenters shared experiences in which they used social media to enhance their internal communication. Examples ranged from using Yammer to create events and using Twitter to schedule conference room events to using internal Facebook applications. Most discussion participants noted that users were hesitant at first to use the new program but eventually were won over. Social media also proved to be helpful in rating videos produced to improve company morale.