We live in a reputation economy, where who you are matters more than what you sell. As technology continues to advance, one-to-one customer relationships have turned into one-to-many, and unless organizations start to rethink or develop their reputation management approach they take the chance of damaging their reputation.
The Reputation Leadership Program: Developing a World-Class Reputation Management Approach addresses the challenges associated with building competitive advantage within four key concepts: business rationale, intelligence and strategy, management and accountability, and activation. This program outlines strategies on how to best tackle these challenges in order to build a world-class corporate reputation management approach.
Questions that will be explored include these:
- How do you leverage your reputation to drive business success?
- How do you implement reputation management into the way you operate as a company?
- How do you manage your corporate reputation across all business functions?
- How do you activate your strategy to get the most return on investment?
The content of this program will be delivered in a series of 13 live sessions, each lasting 75-minutes. The program includes prominent faculty from the University of Virginia’s Darden School of Business, the Kellogg School of Management at Northwestern University, the University of Glasgow Business School, and corporate practitioners and prominent thought leaders from Reputation Institute.
Registration runs through March 5. IABC members pay only $2,795, a 20 percent discount off of the regular price of $3495. Find out more details and register today.