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Recent blog posts

A Look Back at IABCLA’s Recent Case Study Event

IABCLA held a professional development event — “IABCLA Case Study: How to Entice a New Audience to a Traditional Treasure” — in partnership with the IW Group on April 11 at IW’s office in West LA.  The agency’s Lauren Alvermann, Eljay Feuerman, and Annie Zhao presented their successful campaign for the Los Angeles County Arboretum […]

IABCLA and USC IABC Hold “Vibrant” Mentoring Event

IABCLA and the IABC chapter at the University of Southern California (USC) partnered on a 360 “speed mentoring” function on March 18 at the campus. Twenty students and ten mentors were on hand — the students are pursuing master’s degrees at Annenberg School for Communication and Journalism and the mentors included IABCLA board members.  The “speed […]

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