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October 2020

It’s Not a Marketing Exercise: Understanding Privilege’s Impact on Inclusive Brand Campaigns

October 21 @ 12:00 pm - 1:00 pm

Appealing to our target audience is a tried-and-true marketing strategy — but what happens when our privilege blinds us to the inclusive needs of that audience? Join Beverly Durham, co-executive director of ColorComm, Los Angeles, and IABCLA board members, Farida Habeeb and Karen Trachtenberg, for an interactive, one-hour session on how marketers can ensure that their brands are creating inclusive content that aligns with social justice imperatives. We’ll explore brands that have championed DEI effectively, and attendees will leave with…

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November 2020

The Great Reset: Winning in 2020

November 12 @ 12:00 pm - 1:00 pm

The disruptions of 2020 present a unique opportunity for a reset. Wait, what? (X), a collaboration between award-winning strategic public relations firm (W)right on Communications and Excelerate, a management consulting company specializing in enterprise strategy, will share insights and experiences to help communications pros deliver at peak in 2020 and beyond. How do we deliver a new and better employee experience? What new skill sets and talents are required for you and your organization to succeed? Have you scrapped the same…

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November Communications Lab

November 20 @ 12:00 pm - 12:30 pm

Join us for a fast-paced midday chat about communications topics. Let’s share issues, insights and perspectives on the fast changing landscape of comms. Whitley Crawford will host the third and final session of the year on Friday, November 20 at 12 p.m. via Zoom. Whitley owns a marketing company that places freelancers in small and medium-sized businesses. Learn more or reach her on LinkedIn. So put a hold on your calendar for a half hour a month – and connect with the people…

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