A brief video update on IABC’s strategy

Over the past two months, Vice Chair Robin McCasland and Chair Kerby Meyers have had the opportunity to meet many IABC colleagues around the world. Over the course of these meetings, they’ve provided updates on how IABC’s strategic plan is progressing. To help ensure...

Best practices in social media – a workshop

Digital and social media have quickly become the dominant channel through which communicators work. Most communicators have learned the ropes by the seat of their pants; on-the-job training has been the order of the day. But there is more to success than learning the...

Linking In: Highlights from IABC’s discussion group

Each month we highlight popular discussions from IABC’s LinkedIn group. Join the conversations. How can one establish an organization as an “employer of choice”? Many ideas and examples were shared, however, the overarching theme was that in order to become an...

Crisis communication is strategic

Even in the frenzy of a crisis, you should seek to achieve specific objectives relevant to the overall goals of your organization in what you say and do. Your message platform can be built long before the hint of any crisis. Some people use the term “message points,”...