We want to hear from you!

FeedbackEventWe recently held a Feedback meetup at the Library Bar in downtown Los Angeles. IABC members and other interested parties joined board members to socialize, share their thoughts and ask questions about our chapter.

The feedback and discussion was wonderful and will greatly help your board plan upcoming events throughout 2014.

 

If you missed the event though, don’t worry, there’s still a way to share your feedback! We’ve created a survey monkey that will allow you all to give us your feedback. Click the link below and let us know what you think!

https://www.surveymonkey.com/s/IABCLA2014b

Event wrap-up: Multigenerational Workplace Communications panel

On Tuesday, November 12th, IABC Los Angeles partnered with AMA Los Angeles to host a  multigenerational workplace communications panel.

Moderated by IABC LA’s VP of student relations, Kyle Kearney; the panel included Stefan Pollack, author, “Disrupted: From Gen Y to IGen” , Sean McGill, Sales Director: Ustream , Craig Rosenkranz, Public Policy advisor & millennial trend guru Katelyn O’Shaughnessy, founder of mobile trip app “Tripscope.

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“For the first time in history, workplace demographics span 4 generations, meaning 20 year old new hires find themselves working side by side with colleagues 50 years older.” – Trinet HR service.

As work paradigms shift, a communications gap may emerge between generations. Our panelists discussed millennial work ethics, economic challenges and communications trends across baby boomers, Gen X & Gen Y; referred to as “millennials.”

Millennial travel expert & CEO/founder Katelyn O’Shaughnessy described the employment landscape as “entrepreneurial.”

Having exhausted traditional employment hunting tactics, O’Shaughnessy cut her own path, creating demand for positions that weren’t officially open. The approach eventually worked. O’Shaughnessy also launched a travel app, Tripscope  ,for which she recently won Social Media Week’s $100k StartUp demo competition.

“If circumstances don’t exist, you need to create them,” said O’Shaughnessy.

Online video guru Ustream Sales Director Sean McGill agreed with O’Shaughnessy, likening today’s millennial work approach to the 2000/2001 dot com bubble.

The Pollack PR Marketing Group President and author IGen, Stefan Pollack pointing out that Millennials may be quick to skip jobs for a salary bump. O’Shaughnessy disagreed, citing college debt loads and a tight job market.

The panel discussed workplace nuances such as professional clothing attire, office vs. home work hours and corporate hierarchy. O’Shaughnessy said she might be 30 minutes late, but stays 2 hours after work.

Regardless of whether you’re a Boomer or Gen X, Pollack said their employees are expected to pull their weight equally.

“Can millennials be drivers, or do they need to be pulled along?” Live tweeted IABC guest Richard Romero.

Pollack and O’Shaughnessy disagreed about Boomers texting and emailing clients at 1am if necessary. Pollack made it clear that iGen doesn’t have a lock on this 24/7 practice.

Former public policy advisor Craig Rosenkranz described Government millennial work life as a different ball game. Positioning towards his UCLA Anderson School marketing MBA, Rosenkranz looks forward to the private sector’s opportunities & challenges.

On Goverment workers’ multigenerational standards, a couple audience members spoke up, describing baby boomer culture vs. Gen X and Gen Y expectations.

The panel agreed with Pollack’s observation, outlined in his book, IGen; Disrupted, that marketers and employers need to gain millennials’ trust by listening.

For more event details, follow IABC Los Angeles on facebook and Twitter.

Special thanks, IABCLA volunteers, panelists, board of directors, AMA Los Angeles & Chipotle Burritos.

 

Warner’s Corner – IABC Media Leaders Content Marketing Panel Wrap Up

(Los Angeles) On Tuesday, October 8th, 2013, IABC Los Angeles hosted a networking media panel event with Media Leaders at the ROC Center Santa Monica.

Moderated by Josh Ochs, the integrated communications panel covered everything from effective content creation, industry blunders/lessons learned, content marketing trends to leveraging social media tools.

The panel comprised of Chris Bechtel, Chief Marketing Officer, Make Good Social, Debra Eckerling, Goal Coach,Guided Goals and WriteOnLine, Priscilla Vento, Founder & CEO, 30 Miles North and James Aldous, Communications Director, OpenX.

IABC members and guests mingled with a diverse mix of West LA StartUps, Investors, Marketing/PR & corporate communications pros, social media managers, web developers, entertainment folks, gaming peeps, SEO gurus and much more.

Kicking off the panel, Josh Ochs asked the panel about leveraging online platforms to gain brand momentum, for which panelists cited a variety of tactics.

From hiring guest bloggers to managing editorial calendars, Debra Eckerling shared blogging tips, workflow tools and best practices.

On driving brand visibility, “get your video into the hands of relevant influencers,” said YouTube guru Priscilla Vento of 30 Mile North.

Chris Bechtel and James Aldous agreed Facebook is more consumer driven, and less business to business orientated. Panelists agreed. Aldous cited online chat tool Quora and Linkedin.

“Understanding where your audience lives is key,” said Bechtel.

2013-10-08 IABC-LA Media Leaders Event

 On integrated communications, the panel discussed the changing tides of earned-owned-paid-evolved media silos.

One IABC member asked where the panel thinks social media departments “live” these days. Vento said their social media manager functions separately from their media relations. Panelists agreed.

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In closing, panelists each shared a unique personal story. Turns out Priscilla Vento is an avid skateboarder, Aldous a non-fiction writer, Eckerling a karate black belt with stripe, and my personal favorite…Bechtel, a Bay Area rap video production founder (no longer). “Once clients who paid all in cash wanted their money back, I left town,” said Bechtel. The audience laughed.

For more event details and photos, follow us on facebook or twitter (@IABCLosangeles)

Special thanks, IABC-LA volunteers Stephanie BelskyLinda Arres and event sponsor Angel Launch.

by Warner Boutin, VP, Communications – IABC Los Angeles. Photo credits by Calvin Lee. 

For the complete 1-hour plus event video:

http://youtu.be/Qbl8BHX-OU4

 

Inaugural Edition – Warner’s Corner: An Inside Look at Industry Trends by Warner Boutin

Sign of the times – In light of the pivotal Washington Post acquisition,  and Newsweek’s shuttered print operations, ex-print journalists uncover opportunities as brand journalists. With search & social, companies are needing to stay current by producing content, content & content.

Social Media & Investor Relations – After the SEC’s social media guidance changes, media agency Comm Pro Biz’s interviews top Investor Relations gurus, newswire CEOs & trading exchange bosses. How does the SEC’s SM revised guidance change today’s corporate communications & investor relations practices? View this recorded webinar.

Favorite IABC Los Angeles September tweet – IABC Los Angeles tweeted an IABC Chicago webinar, which garnered a great thread of conversations, RTs and new followers.

@IABCChicago …Check out @Cision‘s next ‘Sip ‘n’ Share’ event: http://alturl.com/epvg9  ~search authority, blogging & links w @orbiteers

Favorite IABC-LA video segment – L.A. chapter president Nicole Maury highlights IABC Los Angeles storytelling narrative:

IABC Los Angeles “Storytellers” Video Series

by Warner Boutin, VP, Communications 

IABC-LA releases Strat Plan for 2013-2016

The vision is in while refreshed priorities grabbed a foothold in IABC Los Angeles’ new strategic plan.

IABC Los Angeles is the leading community for communications professionals working across industries and disciplines. We are diverse storytellers. Rich with top-notch communicators, IABC-LA membership’s talent is critical to the success of Los Angeles’ businesses, large and small.

In support of a storytelling focus, the overall strategy employs a 360-degree approach on three building blocks of content, career and business to deliver membership value.

The plan delves into significant opportunities in the Los Angeles niche market. From Silicon Beach to tech know-how for communicators to thriving student engagement, IABC-LA’s strategic plan boosts our  membership, partner organizations, special interest groups and businesses’ engagement.

Storytelling reaches in and around communications silos in the most progressive of ways.  Our L.A. business communicator members are now expected to combine skills, attaining new ones at an alarming rate.

Through strategic chapter events planning, meanwhile sharing original and curated content, the strat plan supports members in a best practices platform while building stealthy ties to Los Angeles’ businesses.

Welcome to the 2013-2016 Strategic Plan: IABC-LA Strategic Plan – Chapter Copy (2)

 

June 12, 2013: 2013 Annual June Dinner with Keynote John Kobara of California Community Foundation

IABC Los Angeles celebrated the end of the chapter year in trendy and gourmet style at Le Ka Restaurant in downtown L.A.  What a truly memorable, upscale event and vibe for existing members and new faces to meet, enjoy each other’s company over deeply-flavored red wines, a three-course gourmet dinner and John Kobara’s outstanding commentary on 21st century philanthropy. The IABC Los Angeles board also announced the new board slate for the 2013-2014 year and upcoming plans.
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The board welcomed longtime members Deborah Hawkins of Focus Communications and Past-President (2000) Trish Lester  of  Signature Communications who have been exemplary and dedicated members.  Deborah and Trish sat with our very newest volunteer, Dustin Alipour, VP, Events (2013-2014) and discussed strategies to bring lunch-time get togethers back to the chapter. How’s that for networking and rolling up Dustin’s sleeves already!

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John Kobara, Executive Vice President and Chief Operating Officer, California Community Foundation insisted on no long, formal verbose introductions of his accomplishments! He’s clearly a renaissance man with tremendous professional experience in  managing development, marketing, marketing, grant-making, civic engagement and donor relations functions of the foundation. He provided our attendees with with a glimpse of:

  • what the Foundation truly supports 
  • how Ivy-League colleges are influencing applicants in terms of focusing an applicant’s true interests vs. what’s expected
    by parents or misperceived “balanced” activities
  • how micro-lending changes a motivated entrepreneur’s life
  • statistics in terms of philanthropic giving in Los Angeles…we think the $10 individual gift doesn’t make a difference. It does!

The California Community Foundation provides programs and grant-giving focusing on the most pressing and critical issues in the arts, education, healthcare, housing and human development and has over $1 billion in assets.

 

While John spoke, the otherworldly chocolate bittersweet dessert communicated yet another engaged “Wow!” moment to our senses during the evening.

http://www.flickr.com/photos/iabc-la/9029590551/We also welcomed Betsy Berkhemer Credaire who announced her new groundbreaking book “The Board Game: How Smart Women Become Corporate Directors” featuring how women can get on thriving corporate companies’ boards. The book also discusses Betsy’s movement to make it legally mandatory to have at least three women on a public company board.

I briefly informed members of the progress we’ve made since I took the helm months ago. We are looking forward to a very substantive 2013-2013 year with chapter events in the works featuring a strong line-up of professional development and networking opportunities, including very collaborative events leveraging other associations who would like to leverage themselves with us as well. Our hefty yet very-refreshed strategic plan is being refined and we’ve launched our chapter’s video series on “We Are Diverse Storytellers”.

Warner Boutin, VP, Development gave a preview of some very updated events in the works for members including our chapter’s leveraging of Silicon Beach (Santa Monica) to how agency and content managers are working together in communications. Our student outreach is very much underway and we are working smart to bring students into the IABC family of communicators.

I thanked the existing board members who gave such dedicated time and energy to revitalize the chapter, create momentum and add  outstanding contributions so the chapter thrives at a new level of engagement:

President: Nicole Maury
Past President: Paula Cassin
Treasurer and Chair, Major Events: Christie Ly
Chair, Member Communications: Betty Henry
Chair, Membership: Kerry Bonner
Chair, Website: Mike Spasoff
Chair, Social Media: Warner Boutin
Chair, Student Relations: Kyle Kearney

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We would like to express our sincerest thanks and appreciation for these IABC-LA members who graciously volunteered time and services throughout the year and for the June event:

  • Michael Ambrozewicz
  • Chris Cabrera
  • Bill Spaniel
  • Gerhard Runken
  • Rhonda Sciarra – Pacific Plains Regional
  • Dawn Pace

The IABC Los Angeles board also announced its new slate of all-volunteer board members:

2013-2014 Chapter Year

President: Nicole Maury
President-Elect: Mike Spasoff
Treasurer:  Christie Ly
VP, Membership: Gerhard Runken
VP, Development & Social Media: Warner Boutin
VP, Student Outreach: Kyle Kearney
VP, Events: Dustin Alipour

Finally, we are so delighted to connect with some members and new faces who are interested in volunteering: member Amy Friend of the The Capital Group, and new faces Lucine Ying Chen and Benjamin Kee.

We thank each and everyone of our attendees for celebrating with us. And a very special thanks to Christie Ly who created such an outstanding and engaged event for all of us. There was such a camaraderie with new and veteran friends.

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IABC Los Angeles “Diverse Storytellers” Video Series

Nicole Maury kicks off the “IABC Los Angeles Diverse Storytellers” video series featuring board members, past chapter presidents and chapter members. Bringing insights about our chapter from a Los Angeles niche perspective, the video series aims to bring fresh collaborative energy on what it means to be an IABC member here in L.A., and the benefits for you that resonate outwards to your work community.

May 14th – Bill Chott’s Presents “The Improv Trick”

Standing in a circle for an improv exercise, pointing to a peer across from you, and waiting for a “Yes” from them before walking across the circle to take his or her place doesn’t take a lot of brains. Yet it did for me, because I wanted the already-established rhythm of pointing and “Yes’s” and criss-crossing in the group to keep going. If a participant was slower on the “Yes”…I needed to not move until hearing that positive, welcoming “Yes!” from another.  But I did move! Welcome to Bill Chott’s “The Improv Trick” presented at our host, DIRECTV’s facilities.

Embarrassed? Sure! The “Slow Down. Walk. Don’t Run” tool applies here which is difficult to do in a business climate where we are expected to be “on” and “prepared” 24/7. Bill Chott, an experienced comedian from The Second City, is a highly experienced improv master who had us on our feet to experience creating, facilitating and bringing about positive change in ourselves and our team to approach just about any work situation.

So what is “The Improv Trick”?  In all fairness to Bill’s workshop participants all over the globe, we won’t reveal the answer here.  Yet the trick is related with taking that nerve-wracking anxiety we have all experienced when in a new business situation and…following your fear. Fun, interactive exercises included posing while another responds to that pose with his/her own pose.  The interactive creativity began when the rest of us called out 10 different adjectives or nouns to describe these integrated “statues”.  Once again, no planning involved, just getting out of ourselves and  participating in a moment’s notice in what’s happening. In another interactive exercise, DIRECTV host and IABC Exec Board Member, Michael Ambrozewicz waxed poetic on “cobwebs.” Student Outreach Chair Kyle Kearney let loose on “chocolate” and Greg Cash put “brussel sprouts” on our minds. When I looked over at Michael and Warner Boutin, Development Chair doing the mirroring exercise, it looked like a John-Wayne-Meets-The-Matrix-movie situation.

What does brussel sprouts have to do with business interaction? The answer is “trust”. Trust that your mind and creativity will work in a spontaneous, non-planned situation.

“The Improv Trick” managed to work well with introverts and extroverts alike in the group. We learned tactical tools in how to think and engage differently while on our feet and it made for a truly fun, friendly and “Yes!” evening.

Huge thanks to Bill Chott, and Michael Ambrozewicz and Caroline Leach of DIRECTV for sponsoring the event. I enjoyed planning the event while Christie Ly, Treasurer managed Eventbrite and registration details. Betty Henry, Communications Chair and Warner helped promote. Mike Spasoff, Media and Technology Chair did on-site and post-production work. Warner and Kyle captured still photos. Catering services provided by Open Sesame Grill.

In a final addendum announcement, we invited participants to stay to add a few words to our “Who Is IABC Los Angeles?” video project.  This chapter video series of :45-:60 video clips featuring current and past board members and members will support the niche that makes the Los Angeles chapter unique while also supporting the overall vision of IABC headquarters.  Look for the video series soon as we’ll populate social media.

 

 

 

 

 

 

Chapter Update on Plans, Progress and Professional Development

After Mike Spasoff and I attended Leadership Institute in February and welcomed new board members, we’ve spearheaded our new board’s strategic planning for 2013-2016 to refresh and align with IABC headquarters’ 21st century vision of IABC as a global flagship brand.  The goal is for our members to have incredibly valuable resources for professional development and networking opportunities in an industry that is changing faster than the speed of mobile marketing.  Meanwhile, the Los Angeles landscape has evolved: Silicon Beach to clean tech companies to healthcare…all providing diverse storytelling ground for communicators.

Christie Ly, Treasurer, Past President, and PR/Comms Consultant with Grayling Rose Kindel, has assisted greatly with supporting new strategic plans while engaging in the on-going preservation of our chapter’s all-volunteer board.  While the board duties does place time demands on busy professional and personal lives, we’ve assembled a talented, diverse and engaged team that includes Christie’s in-depth knowledge of best practices and certainly her board wisdom!

Betty Henry, Communications Chair, of Betty Henry Communications (http://bettyhenry.com) has worked in-depth to provide a consistent newsletter as well as promotion for events. Warner Boutin, Development Chair, and Account Representative, www.businesswire.com  is helping us liaise with other associations and leverage our Los Angelean niche. Warner is also working on getting content marketing panels pulled together.  Mike Spasoff is our Media and Technology Chair, a Senior Media Development Consultant at Health Net (www.healthnet.com) and  Owner, Media Integrated (www.mediaintegrated.com). Mike has been instrumental in refreshing our website, leading our collaborative efforts on Google Drive and leading the charge with me regarding strategic planning for 2013-2016.

We’re building a new online presence through social media. See our new FaceBook business page at facebook.com/IABCLosAngeles. Look for further refreshes on our website, emphasis on heavy professional development events, and a resounding positive effort to better collaborate with association counterparts like PRSA-LA and HPRA . We’re all wearing multiple hats towards substantive event programming.

While a one-time accidental “oops” calendar oversight occurred on our April networking event same night as PRSA-LA’s event… I just attended PRSA-LA’s “ConnecXions” event last night (5/8/13) in Santa Monica. Charlie Gu, one of the newest and youngest PRSA-LA board members, welcomed me and Kerry Bonner.  Charlie and I discussed creating a premier collaborative event between the two associations at least once a year to leverage engagement and resources. We also agreed to look at chapter calendars ahead of time!  And look for more HPRA collaboration with their terrific and very collaborative team.

Kyle Kearney, Student Outreach Chair, of Kyle Allen Photo/Video (www.kyleallenphoto.com) and I met with USC’s Rebecca Weintraub and Jordan Schmidt, head of the student chapter. Rebecca will be hosting an event at USC in the fall for adult and student IABC-LA members. More student outreach will be forging ahead for UCLA, Loyola Marymount, Pepperdine, University of Laverne, and Santa Monica City College.

Kerry Bonner, a communications consultant in Int’l Trade Development/China and European Markets is doing membership outreach and is involved in cross-networking through various professional organizations. Our membership continues to include some corporate sponsored memberships as well as a diverse membership of independent consultants and smaller business communications professionals, covering all facets of communications from social responsibility to investor relations to media relations.

Engagement and collaboration with our neighboring chapters such as Orange County, San Diego and San Francisco will facilitate more professional development opportunities for members, as well as regional webinars.  We would like to leverage more globally-recognized speakers through headquarters’ connections. We can build exciting events while physically congregating West Coast chapters in respective venues while watching a global speaker in action from another country.

We understand career building and professional development content will excite members.  We also support IABC headquarters’ community approach, both inside and outside the organization. We’ve gained tremendous momentum and traction over the last few months to provide members with an IABC-LA experience to cover vast chapter demographics, with a foothold into thriving as a skilled knowledgeable communications professional regardless of what career level.

Look for our “Who is IABC Los Angeles?” videos coming out shortly. These multiple 45-60 second videos will populate social media and gain traction in cross-promoting what makes the L.A. chapter unique from our other west coast chapters.

As Warner Boutin stated recently, “Everyone was clutch” in pulling together the Big Foot West networking event after we had experienced some speaker and venue cancellations over last few months. Collectively, our IABC-LA members and potential members are also clutch in supporting new strategic endeavors during this invigorating time for IABC headquarters, our IABC local chapter and our IABC-related professional lives.

April 24th – April Networking Event at Big Foot West

If Los Angeles is the land of film-esque lighting, cool props and walking into different worlds, then Big Foot West proved to be a welcome departure from florescent-lit cubicles of the work-a-day world.  Over cocktails, filling appetizers and under dozens of elk antlers, a disco ball and mood lighting, IABC-LA welcomed members and non-members to our conversation-starter April networking event.

I introduced our diverse and highly enthusiastic new board team including Warner Boutin, Development Chair and Big Foot event lead; Mike Spasoff, Chair, Media and Technology; Christie Ly, Treasurer and Past President; Kyle Kearney, Student Outreach Chair and myself, President.  Kerry Bonner, Membership Chair and Betty Henry, Communications Chair, and Paula Cassin, Past President, had schedule conflicts.  We have some very solid and talented filmmakers on our team supporting our media efforts and promotion, besides outstanding experience in tech and communications.

We were delighted to have a “guest of honor,” SCE’s Chris Cabrera, Past President and board member for last few years.  Chris Keough of Belkin enjoyed talking with Cabrera about what it’s like to be a Chris(!)  We welcomed Nancy Profera, Editor, Crosslink Magazine for Aerospace Space, who is very interested in volunteering and participated in one of our Google Hangouts.  Gerhard Runken, Sales Manager of Automation (digital printing), is also getting involved in volunteering with the chapter towards membership.  Great to see Dawn Pace of KPMG, and meet Andrea Wilcox of Davis and Co. and Elizabeth Albright of Pharmavite.  Warner introduced us  to Businesswire colleague Rachel Kaye and Sam Wolk of Cardwell Beach.  (With the magic of WordPress, I shall add other attendee names shortly.)

Whether attendees appreciated Big Foot West’s kitsch-y or retro-trendy vibe, the group enjoyed networking with one another and looks forward to meeting up again.

Big thanks to Warner Boutin for bringing the chapter to a completely different locale and doing much of the legwork to make it happen.  Thanks to Kyle Kearney (www.kyleallenphoto.com) for great still shots of the board pre-and during event.  Mike Spasoff served as wingman getting last minute details in order on location.

IABC-LA Board 2012-2013 at Big Foot West