by IABCLAAdmin | Mar 4, 2013 | News
IABC is repeating our annual member Get-A-Corporate-Member promotion in March. Any member who recruits a new corporate membership (group of five or more from the same company with the same renewal date) gets three free months of membership for each new corporate...
by Mike Spasoff | Feb 24, 2013 | News
We live in a reputation economy, where who you are matters more than what you sell. As technology continues to advance, one-to-one customer relationships have turned into one-to-many, and unless organizations start to rethink or develop their reputation management...
by Mike Spasoff | Feb 24, 2013 | News
If you haven’t yet decided to attend this year’s World Conference, maybe finding out more about general session topics will persuade you. A sampling: Digital assassination: Protecting your reputation, brand or business from online attacks Getting the pulse of the new...
by Mike Spasoff | Feb 24, 2013 | News
What do CEOs value in communication? Marketwire sponsored an IABC Research Foundation study that found the answer to that question and more. Here are podcasts of three of the interviews conducted for that study. Conversations with CEOs, Interview No. 1 Eric Morrisson,...
by Mike Spasoff | Feb 20, 2013 | News
Of course, we need your help. A local IABC chapter is only as good as its volunteers. But what’s in it for you? Last week, IABC-LA board members Nicole Maury and and Mike Spasoff attended the association’s Leadership Institute in Phoenix, Arizona. Their mission: Find...
by Mike Spasoff | Feb 17, 2013 | News
Over 180 IABC leaders – including LA board members Nicole Maury and Mike Spasoff – gathered in Scottsdale, Arizona, last week to discuss everything from changes to accreditation to ways to increase chapter membership and involvement. The quarterly report covering IABC...
