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Social Business vs. Social Media: What’s the Difference and Why Does It Matter? (webinar)

August 11, 2015 @ 12:00 pm - 1:00 pm


Register below to watch our recorded Learning Lounge webinar with social business expert Justin Levy about the ongoing evolution of how social technologies are used, viewed and leveraged within organizations. Far from its origins as a simple and useful communication and networking tool, this area of our profession has grown into something much more powerful, with the potential to revolutionize not just communications but the very way we build and manage our businesses.

Justin heads up global social media at Citrix, where he is an advisor on all social media activities across the company. Justin works on a wide range of projects, developing social media strategies and helping to scale social media across the company. Much of his time time is spent designing flexible frameworks, educational programs and governance processes that are foundational building blocks that team, regional or campaign-level strategies can be built on top of.

Prior to joining Citrix, Justin was an Executive Director at New Marketing Labs, a social media and digital communications agency where he worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses including: SAS, Sony, PepsiCo and several others. He is the author of the bestselling book, Facebook Marketing: Designing Your Next Marketing Campaign.

Open for members to view. Register here to watch the recording:

About the IABC-LA Learning Lounge

IABC Los Angeles is proud to host this monthly series of online webinars for communications professionals in Southern California and around the world. Every month, we gather together from our homes and offices to learn from experts in our field, share best practices and build relationships with colleagues across the communication profession. Each Learning Lounge is a conversation about the trends and issues that are on YOUR mind, as well as sharing ideas and best practices with one another. It is a convenient, fun way to learn something new, get inspired or just enjoy getting to meet other communication professionals.  Since it’s an online event, you can join from anywhere – so grab some lunch and join us from the comfort of your office, home or wherever you’re at.


August 11, 2015
12:00 pm - 1:00 pm
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Webinar (online)


IABC Los Angeles
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