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November 2020

The Great Reset: Winning in 2020

November 12, 2020 @ 12:00 pm - 1:00 pm
Free

The disruptions of 2020 present a unique opportunity for a reset. Wait, what? (X), a collaboration between award-winning strategic public relations firm (W)right on Communications and Excelerate, a management consulting company specializing in enterprise strategy, will share insights and experiences to help communications pros deliver at peak in 2020 and beyond. How do we deliver a new and better employee experience? What new skill sets and talents are required for you and your organization to succeed? Have you scrapped the same…

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January 2021

2021 Communication Management Pro Series: “Ethical and Unethical Crisis Management”

January 21 @ 12:00 pm - 1:30 pm
$5

Join speaker Jim Lukaszewski, America’s Crisis Guru®, IABC Fellow and co-author of the Decency Code, as he speaks to “Ethical and Unethical Crisis Management.” Jim’s insights are drawn from a long career guiding C-suite executives through their greatest ethical dilemmas and crises. The content Jim will share demonstrates IABC’s Code of Ethics in action. Use the session as a refresher in preparation for the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP®) exams to be offered in California…

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February 2021

Communication Management Pro Series: “Communication Strategy: Up Your Game”

February 18 @ 12:00 pm - 1:30 pm
$5 – $10

Are you respected as a strategic player? Maybe it's time to "Up Your Game!" IABC San Diego will host "Communication Strategy: Up Your Game." Cason Lane, ABC, who's spent 25 years in strategic communications, will discuss the anatomy of a communications strategy. He'll explore what separates strategic thinkers from tactical ones, and provide real world examples of what strategy looks like in action – from internal communications to marketing to corporate social responsibility. Please plan to stay online following Cason's presentation…

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March 2021

Communication Management Pro Series: “Framework for Developing a Communications Plan”

March 18 @ 12:00 pm - 1:30 pm
$5 – $10

Join us as we dive into how proper research, strategy tactics, and measurement can ensure success. Don’t rely on gut feelings and conjecture.  Michele Landry will host “Framework for Developing a Communications Plan.” She's the CEO and owner of Tanis Communications, Inc. in Mountain View, California. Michele has more than 25 years of experience in strategic communications, corporate positioning, marketing, and communications programs for technology companies in industries including enterprise software, wireless, networking, communications, and semiconductors.  The cost is $5 for IABC…

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April 2021

Communication Management Pro Series: “Master the Three Principles of Audience-Centric Communication”

April 15 @ 12:00 pm - 1:30 pm
$5 – $10

By taking a deep dive into your stakeholders, you'll be able to create campaigns that will inspire audiences. Whether you’re preparing for a certification exam or simply want to take your work to the next level, you’ll want to master the three principles of audience-centric communication: engagement, context, and consistency. By taking a deep dive into your stakeholders and their environment, you’ll be able to create campaigns that will inspire audiences and deliver great results. In this workshop, we’ll look at…

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