We know that many companies have now committed to being largely remote through much of 2021, and that the adrenalin of the initial phase of the pandemic has worn off. Everyone is exhausted, and we are clearly on a change journey with no end in sight... So how are companies approaching employee experience and communication […]
The business case for diversity is now overwhelming — but how do we begin to have the conversations that will move the needle on representation in our organizations? Join Beverly Durham, Program Director of ColorComm, and Farida Habeeb, Ph.D., Communications and Diversity, Equity and Inclusion (DEI) expert, for an interactive webinar that breaks down how […]
Appealing to our target audience is a tried-and-true marketing strategy — but what happens when our privilege blinds us to the inclusive needs of that audience? Join Beverly Durham, co-executive director of ColorComm, Los Angeles, and IABCLA board members, Farida Habeeb and Karen Trachtenberg, for an interactive, one-hour session on how marketers can ensure that […]
The disruptions of 2020 present a unique opportunity for a reset. Wait, what? (X), a collaboration between award-winning strategic public relations firm (W)right on Communications and Excelerate, a management consulting company specializing in enterprise strategy, will share insights and experiences to help communications pros deliver at peak in 2020 and beyond. How do we deliver a […]
Join speaker Jim Lukaszewski, America’s Crisis Guru®, IABC Fellow and co-author of the Decency Code, as he speaks to “Ethical and Unethical Crisis Management.” Jim’s insights are drawn from a long career guiding C-suite executives through their greatest ethical dilemmas and crises. The content Jim will share demonstrates IABC’s Code of Ethics in action. Use […]
Are you respected as a strategic player? Maybe it's time to "Up Your Game!" IABC San Diego will host "Communication Strategy: Up Your Game." Cason Lane, ABC, who's spent 25 years in strategic communications, will discuss the anatomy of a communications strategy. He'll explore what separates strategic thinkers from tactical ones, and provide real world […]
Join us as we dive into how proper research, strategy tactics, and measurement can ensure success. Don’t rely on gut feelings and conjecture. Michele Landry will host “Framework for Developing a Communications Plan.” She's the CEO and owner of Tanis Communications, Inc. in Mountain View, California. Michele has more than 25 years of experience in strategic communications, […]
By taking a deep dive into your stakeholders, you'll be able to create campaigns that will inspire audiences. Whether you’re preparing for a certification exam or simply want to take your work to the next level, you’ll want to master the three principles of audience-centric communication: engagement, context, and consistency. By taking a deep dive into […]
From the lens of an internal communicator, effective messages require thoughtful planning and creating content that resonates with diverse workforce audiences. This process is similar to gift giving, a universal and symbolic form of communication. We all know of people who've received disappointing gifts — or maybe we've received these ourselves. The result was wasted […]
Would you like to learn to create podcasts? Then attend SFIABC’s “Secrets to Powerful Podcasts with Shel Holtz and Jeff Rader” on Wednesday, January 26 at 5 p.m. PST. Holtz and Rader are communications experts and they'll share insights on how to produce this exciting medium, such as how to devise content and set up a […]
