Just trying to keep track of the latest social media site or digital tool can be overwhelming for today’s communicators. But social media and the digital age offer practitioners many new opportunities to connect, engage and converse with their audiences.

In this month’s issue of CW Bulletin, IABC experts look at the trends in the public relations industry that social media are bringing about and offer tips for what competencies PR professionals should cultivate – from great writing skills to business acumen.

Learn how you can be prepared to succeed – not only today but also in the future – no matter what social media tool pops up next.