by Mike Spasoff | Dec 14, 2012 | News
A communication plan looks very much like a strategic plan or a marketing plan. Remember, to be called strategic, it must share some of the same elements and methodology of accepted planning formats. My model for a strategic communication plan contains the following...
by Mike Spasoff | Dec 14, 2012 | News
In this Cafe2Go interview, Neville Hobson, ABC, interviews Tim Buckley, 2013 Chair of the IABC Gold Quill Awards, about the program. Tim outlines some of the significant changes now in place including new divisions and categories that open the Gold Quill program to...
by Mike Spasoff | Dec 13, 2012 | News
Over the past two months, Vice Chair Robin McCasland and Chair Kerby Meyers have had the opportunity to meet many IABC colleagues around the world. Over the course of these meetings, they’ve provided updates on how IABC’s strategic plan is progressing. To help ensure...
by Mike Spasoff | Dec 13, 2012 | News
Digital and social media have quickly become the dominant channel through which communicators work. Most communicators have learned the ropes by the seat of their pants; on-the-job training has been the order of the day. But there is more to success than learning the...
by Mike Spasoff | Dec 13, 2012 | News
The communicating change workshop is based on Managed Change, a change management model that has been proven effective worldwide. The workshop will discuss the foundational principles and process of a well-managed change project and position the communication element...
by Mike Spasoff | Nov 25, 2012 | News
Each month we highlight popular discussions from IABC’s LinkedIn group. Join the conversations. How can one establish an organization as an “employer of choice”? Many ideas and examples were shared, however, the overarching theme was that in order to become an...
