The Promise and Peril of Machine-Generated Content

The Promise and Peril of Machine-Generated Content

Note: the following article recently appeared in Catalyst, the official publication of IABC.  By: Adam Fuss, SCMP, MITI On 25 January, Shel Holtz’s Catalyst article, “Generative Artificial Intelligence for Communicators” served as a wake-up call of sorts. Widely...
Four PR Trends for 2023

Four PR Trends for 2023

Thank you to former IABCLA board member Julie Wright and her agency, (W)right on Communications, for crafting this insightful piece!   SAN DIEGO; Jan. 10, 2023 — When you advise innovators, change makers and industry leaders every day, it’s expected that you’re...
What Are Your Superpowers?

What Are Your Superpowers?

Note: the following article recently appeared in Catalyst, the official publication of IABC. The content was initially presented at a session at the IABC World Conference 2022. By: Mike Klein, Monique Zytnik and Mabongi Dlamini One of the big challenges that we as...
Communicating a Mentoring Culture

Communicating a Mentoring Culture

The following article was inspired by IABC Seattle’s recent webinar, “Communicating a Mentoring Culture.” The piece recently appeared in Catalyst, the official publication of IABC.  By: Lisa Z. FainIn a nod to the widely accepted truth that mentoring has tangible...