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Communication Management Pro Series: “Communication Strategy: Up Your Game”
February 18, 2021 @ 12:00 pm - 1:30 pm
$5 – $10
Are you respected as a strategic player? Maybe it’s time to “Up Your Game!”
IABC San Diego will host “Communication Strategy: Up Your Game.” Cason Lane, ABC, who’s spent 25 years in strategic communications, will discuss the anatomy of a communications strategy. He’ll explore what separates strategic thinkers from tactical ones, and provide real world examples of what strategy looks like in action – from internal communications to marketing to corporate social responsibility.
Please plan to stay online following Cason’s presentation for a Q&A about Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification with Danielle Bond, SCMP – Vice Chair IABC Executive Board.
The session is part of the Communication Management Pro Series, a collaboration between five California IABC chapters – Los Angeles, Orange County, San Diego, San Francisco, Silicon Valley – in preparation for the CMP and SCMP exams.
Testing will be offered as pandemic conditions allow on May 1 in Irvine, California.
For information on the CMP and SCMP exams, click here.