by IABCLAAdmin | Nov 20, 2020 | Board News, News
Kudos to IABCLA board member Julie Wright, whose strategic communications agency (W)right On Communications has been named to Forbes’ 2021 Best PR Agencies List – and received a 5-star rating. “It’s an honor receiving this national recognition, particularly since it’s...
by IABCLAAdmin | Sep 25, 2020 | Corporate Communications, Events, Jobs, News, Professional Development
By Eli NatinskyIABCLA Vice President/President-Elect Thank you to everyone who attended “IABC SoCal’s Happy Hour: Build Your Network and Share Tips and Tricks for Succeeding in the Coronavirus Job Market” on September 10 via Zoom. Karen Trachtenberg, an...
by Deborah Hudson | Sep 22, 2020 | Corporate Communications, News, PR
By Deborah Hudson, ABCVice President, Member Retention; Past President Since the outbreak of the Covid pandemic, we’ve seen a catalog of great crisis communications – and some really awful examples. In the last week, as the fast-moving Bobcat Fire has threatened...
by IABCLAAdmin | Sep 10, 2020 | Board News, Member Profiles, News
Karen joined IABC Los Angeles when she was freelancing and looking for guidance on her next career move, and ultimately found much more than she bargained for: a social media role on the board and some lifelong friendships. She holds an M.A. in sociology and an...
by IABCLAAdmin | Aug 28, 2020 | Corporate Communications, Marketing, News, Professional Development
By Bob Finlayson and Paul Brunato The changing media landscape has resulted in brands self-publishing an increasing volume of content. But this content often fails to engage and resonate with target audiences. With proper analysis, readily available digital tools can...
by IABCLAAdmin | Aug 17, 2020 | Corporate Communications, Diversity, Equity & Inclusion, News
DE&I: The race is on With Farida Habeeb’s provocative blog entry, “Time to do the (Internal) Work,” IABCLA announced our focus campaign on Diversity, Equity and Inclusion (DE&I) as a call to learning and action. On August 5, we launched the campaign with...
