The Promise and Peril of Machine-Generated Content

The Promise and Peril of Machine-Generated Content

Note: the following article recently appeared in Catalyst, the official publication of IABC.  By: Adam Fuss, SCMP, MITI On 25 January, Shel Holtz’s Catalyst article, “Generative Artificial Intelligence for Communicators” served as a wake-up call of sorts. Widely...
Four PR Trends for 2023

Four PR Trends for 2023

Thank you to former IABCLA board member Julie Wright and her agency, (W)right on Communications, for crafting this insightful piece!   SAN DIEGO; Jan. 10, 2023 — When you advise innovators, change makers and industry leaders every day, it’s expected that you’re...