by IABCLAAdmin | Sep 25, 2020 | Corporate Communications, Events, Jobs, News, Professional Development
By Eli NatinskyIABCLA Vice President/President-Elect Thank you to everyone who attended “IABC SoCal’s Happy Hour: Build Your Network and Share Tips and Tricks for Succeeding in the Coronavirus Job Market” on September 10 via Zoom. Karen Trachtenberg, an...
by Deborah Hudson | Sep 22, 2020 | Corporate Communications, News, PR
By Deborah Hudson, ABCVice President, Member Retention; Past President Since the outbreak of the Covid pandemic, we’ve seen a catalog of great crisis communications – and some really awful examples. In the last week, as the fast-moving Bobcat Fire has threatened...
by IABCLAAdmin | Aug 28, 2020 | Corporate Communications, Marketing, News, Professional Development
By Bob Finlayson and Paul Brunato The changing media landscape has resulted in brands self-publishing an increasing volume of content. But this content often fails to engage and resonate with target audiences. With proper analysis, readily available digital tools can...
by IABCLAAdmin | Aug 17, 2020 | Corporate Communications, Diversity, Equity & Inclusion, News
DE&I: The race is on With Farida Habeeb’s provocative blog entry, “Time to do the (Internal) Work,” IABCLA announced our focus campaign on Diversity, Equity and Inclusion (DE&I) as a call to learning and action. On August 5, we launched the campaign with...
by IABCLAAdmin | Jul 12, 2020 | Board News, Corporate Communications, Employee Communication, News, PR, Professional Development
I haven’t been able to watch the recording of George Floyd’s murder. I’ve seen the still images. I’ve read the transcript. It’s been over a month, and I still don’t have the courage. But it’s a courage that, somehow, we expect our Black colleagues to muster every day...
by Deborah Hudson | May 5, 2020 | Corporate Communications, Employee Communication, News, Professional Development
This week’s New Yorker magazine had a riveting article about how coronavirus outcomes varied because of the way doctors communicate in a public health crisis. One sentence jumps out: One of the E.I.S.’s core principles is that a pandemic is a communications emergency...
