It’s Not a Marketing Exercise: Understanding Privilege’s Impact on Inclusive Brand Campaigns

Appealing to our target audience is a tried-and-true marketing strategy — but what happens when our privilege blinds us to the inclusive needs of that audience?

Join Beverly Durham, co-executive director of ColorComm, Los Angeles, and IABCLA board members, Farida Habeeb and Karen Trachtenberg, for an interactive, one-hour session on how marketers can ensure that their brands are creating inclusive content that aligns with social justice imperatives.

We’ll explore brands that have championed DEI effectively, and attendees will leave with actionable DEI marketing strategies that will elevate their business goals.