An interview with Patricia Whalen, Ph.D.

Incompatible corporate cultures can doom a merger. So, how do you make sure cultures integrate in a way that ensures the success of the new venture?

In this CW Radio interview, author Patricia Whalen, Ph.D., APR, outlines how to spot cultural mismatches early on, and how to communicate throughout the change process to reduce internal conflict, retain customers, and keep the business healthy.

IABC members can read Whalen’s article “The Right Blend” on cultural integration for mergers in the July-August issue of CW.