State of the chapter – May 2015

It’s been a year of change for IABC Los Angeles. Following our “lite-mode” plan we set out last summer, we have shifted from in-person events to online webinars to make better use of our resources. We’ve been happy to see many of you joining our webinars, and look forward to seeing the rest of you on our upcoming sessions (listed below).

It’s also the time of year where we elect the new Board of Directors for the chapter’s 2015-16 fiscal year. I’ve listed our current proposed slate of board members below, along with open positions. If you’re interested in a great professional development opportunity with a great team, please consider running for a seat on the board. Simply send an email to our President-Elect Nick Duggan at letting us know which position(s) you’re interested in, and he will explain the nomination process.

It’s been an honor to serve as your chapter President for the past year, and I look forward to remaining involved on the board and in the chapter in the year to come. Thank you for your continued support of IABC Los Angeles!

Best regards,

Mike Spasoff
President, 2014-15
IABC Los Angeles


Board Nominations

The chapter board intends to nominate the following slate of individuals to serve as the 2015-16 Board of Directors. Any open positions listed are available for any members to apply – simply send us an email. Anyone nominated to join the board must be a member of IABC. If you are not a member yet, please consider joining.

President Nick Duggan
Immediate Past President
& Webmaster
Mike Spasoff
Past President & Treasurer Nicole Maury
VP, Social Media Leslie Dodson
VP, Live Events open – apply here
VP, Webinars open – apply here
VP, Membership open – apply here
VP, Volunteers open – apply here
VP, Chapter Communications open – apply here
VP, External Communications open – apply here

Applications or nominations must be received by Friday, May 15. Voting instructions will be sent to all IABC-LA members by Wednesday, May 20. Votes will be due by Friday, May 29.


Upcoming Webinars

We are excited to announce our IABC-LA Learning Lounge webinars for the next few months. Mark the dates on your calendar to join us from wherever are to connect with colleagues and learn something new!

Tuesday, May 19, 12-1PM Career Development Roundtable: Sharing What Works
IABC Los Angeles board & members
Tuesday, June 9, 12-1PM Organizational Adaptability in a Complex World
Jeff Martindale, McChrystal Group
Tuesday, July 14, 12-1PM Strategic Planning, Fast & Fun
Barbara Fagan-Smith, ROI Communications
Tuesday, August 11, 12-1PM Social Business vs. Social Media: What’s
the Difference and Why Does It Matter?
Justin Levy, Citrix                              
Tuesday, September 8, 12-1PM Build Your Leadership Brand
Alison Davis, Davis & Company

State of the Chapter – Fall 2014

We’ve got a few great updates for you this month, including new board members and our very first online event!

Chapter update

The board and I have been quieter than usual over the past several weeks because we have been hard at work on fleshing out what it really means to deliver on the IABC-LA “lite” plan that we shared in our last update. As a reminder, this “lite” plan puts a focus on sustainability and building a chapter that can deliver long term value to our membership.

One area where we’re going “lite” is our member events. Instead of focusing solely on time-intensive in-person events, we are moving to online events as a way to address our geographically diverse membership. We’re excited about the potential of online events to help us engage with one other.

First online event on November 18

Starting this month we’re kicking off our new “Learning Lounge” series of online member events. Several times a year, we’ll gather together from our homes and offices to learn from experts in our field, share best practices and build relationships with colleagues across Southern California.

You’re invited to our first Learning Lounge on Tuesday, November 18 from noon to 1PM. Grab some lunch and join us from the comfort of your office or home for a lively chat about “Hot Topics in Communication.”

Register for free via GoToWebinar (IABC members only).
Can’t click the link? Copy and paste this URL into your browser:

We’ll be facilitating a conversation about the trends and issues that are on YOUR mind, as well as sharing ideas and best practices with one another. Social, mobile, gamification – we’ll go wherever the conversation takes us. It will be a great, fun way to learn something new, get inspired or just enjoy getting to meet other communication professionals.

New board members

I’m thrilled to welcome several new members to our chapter board. Please join me in welcoming Nick, Leslie and Vinca. We do still have openings for additional volunteer board members, so if you’re interested in any of the positions below, please let me know.

  • President – Mike Spasoff, HealthNet
  • Past President – Nicole Maury, The Project Curator
  • VP Events – Dustin Alipour, Psychoanalytic Center of CA
  • VP Communications – Nick Duggan, Citrix
  • VP Social Media – Leslie Dodson, Kaiser Permanente
  • VP Member Engagement – Vinca Russell, Amgen
  • VP Finance – open
  • VP Webmaster – open

Together these board members bring exciting new viewpoints and vitally important fresh energy to build the new IABC-LA.

We’re also always looking for event and membership volunteers to help with the month-to-month work of running the chapter.  To those of you who have already contacted us with interest about volunteering – THANK YOU! As our new VP of Member Engagement, Vinca will be reaching out to you soon. If you’re interested in volunteering, please send us an email.

Thank you for your membership in IABC, and your involvement in the Los Angeles chapter. Don’t forget, please do join us for the Learning Lounge on November 18. After that, enjoy your holidays and we’ll look forward to seeing you in 2015!

Best regards,
Mike Spasoff

IABC partners with Reputation Institute for Reputation Leadership Program.

We live in a reputation economy, where who you are matters more than what you sell. As technology continues to advance, one-to-one customer relationships have turned into one-to-many, and unless organizations start to rethink or develop their reputation management approach they take the chance of damaging their reputation.

The Reputation Leadership Program: Developing a World-Class Reputation Management Approach addresses the challenges associated with building competitive advantage within four key concepts: business rationale, intelligence and strategy, management and accountability, and activation. This program outlines strategies on how to best tackle these challenges in order to build a world-class corporate reputation management approach.

Questions that will be explored include these:

  • How do you leverage your reputation to drive business success?
  • How do you implement reputation management into the way you operate as a company?
  • How do you manage your corporate reputation across all business functions?
  • How do you activate your strategy to get the most return on investment?

The content of this program will be delivered in a series of 13 live sessions, each lasting 75-minutes. The program includes prominent faculty from the University of Virginia’s Darden School of Business, the Kellogg School of Management at Northwestern University, the University of Glasgow Business School, and corporate practitioners and prominent thought leaders from Reputation Institute.

Registration runs through March 5. IABC members pay only $2,795, a 20 percent discount off of the regular price of $3495. Find out more details and register today.

The 2013 World Conference is less than six months away

If you haven’t yet decided to attend this year’s World Conference, maybe finding out more about general session topics will persuade you. A sampling:

  • Digital assassination: Protecting your reputation, brand or business from online attacks
  • Getting the pulse of the new generation: Communicating effectively with the Millennials
  • Conversation with transformative CEOs

Join your fellow IABC members in New York, June 23-26. Find out more information about this year’s conference and register today.

From the Discovery files: Conversations with CEOs

What do CEOs value in communication? Marketwire sponsored an IABC Research Foundation study that found the answer to that question and more. Here are podcasts of three of the interviews conducted for that study.

These are just a few of the podcasts available to members on Discovery, IABC’s next-generation online library.

IABC-LA wants you!

Of course, we need your help. A local IABC chapter is only as good as its volunteers. But what’s in it for you?

Last week, IABC-LA board members Nicole Maury and and Mike Spasoff attended the association’s Leadership Institute in Phoenix, Arizona. Their mission: Find out how to increase volunteerism in our local chapter. Don’t take their word for it – watch the video to find out how volunteering has enriched the lives and careers of many IABC members.

So why should you volunteer? Here are five great reasons.

  1. You’ll have tremendous opportunities to develop your professional skills.
    Especially if you’re in the early years of your career, volunteering gives you a chance to develop new skills. Whether it’s planning, management, budgeting or public speaking, there are volunteer opportunities that will allow you to stretch your skills in ways that might not be readily available at your workplace.
  2. You can also cultivate your leadership skills.
    At the office, workers may do what the boss says simply because that person is, well, the boss. In a volunteer organization, leading is about creating vision and being persuasive. Numerous opportunities available in our chapter will help you develop leadership skills that will serve you in your daily life as well as in IABC.
  3. It’s networking – but it’s networking on steroids.
    Attend IABC events and colleagues will begin to recognize your face; volunteer for IABC events and colleagues will begin to recognize your work. When you volunteer, you have the opportunity to showcase your talents and skills to industry colleagues. It’s not just who you know, it’s what they know about you.
  4. Variety is the spice of life.
    Here’s a great opportunity to learn to do something new – to take on a challenge that isn’t part of your “day job” responsibilities. Want to learn more about social media? Volunteer. Want to add event planning to your résumé? Volunteer. Want to be published more often? Volunteer.
  5. Who knows what the future may bring.
    When you volunteer you make connections. Whether it’s finding your next career opportunity or new clients for your consulting business, volunteering for IABC will help you make friends and connections in the Los Angeles market that will enrich your career and your life.

So join the fun today! There are many opportunities available. Take on as much – or as little – as you feel you can do. The rewards are waiting for you!

IABC’s Leadership Institute

Over 180 IABC leaders – including LA board members Nicole Maury and Mike Spasoff – gathered in Scottsdale, Arizona, last week to discuss everything from changes to accreditation to ways to increase chapter membership and involvement. The quarterly report covering IABC activity was disseminated to attendees and then sent to all members earlier this week.

A video recording of the question-and-answer session of a town hall meeting also held at Leadership Institute is available. Fair warning: It’s about 90 minutes in length, but covers many topics of interest for IABC members around the world.

Two new workshops in strategic communication management

Two online sessions from Ithaca College’s Strategic Communication Management Program are now open for enrollment. Ithaca College’s online professional certificate program allows you to take short, online seminars or register in advance for a full six-course certificate. Facilitated by leaders in the field, these online seminars allow you to generate theory and practice among your peers. Discounts are provided to IABC members. All work is online.

Crisis Communication

Explore an integrative and comprehensive framework for managing internal and external responses to crisis events. As a result of readings, case studies, projects and discussions with the facilitator and one another, you will

  • Learn the fundamentals of crisis communication and the essential elements of a crisis communication plan
  • Examine case studies demonstrating effective and ineffective responses
  • Consider the benefits and challenges of an open communication culture in crisis
  • Apply what you learn to a crisis communication project relevant to your work

Instructor Roger D’Aprix, internationally known communication consultant, lecturer and author, has assisted scores of Fortune 500 companies with their communication strategies.

Developing Organizational Knowledge

Organizations hold an immense amount of data, information and knowledge but are often poor stewards of these assets. Knowledge management systems are designed to better identify and use valuable organizational knowledge. In this seminar, you will learn about

  • Knowledge assets and knowledge management (KM) systems
  • Techniques to help your organization do a better job in developing intangible assets to their fullest potential

Instructor Scott Erickson, Marketing and Law professor at Ithaca College, is co-author of Intelligence in Action (London, 2012).

 Course and enrollment information are available on the Ithaca College website. The courses begin February 21 and run through March9. Discounts are available to IABC members.

Building a social business

Becoming a social business is no longer an option; it’s a necessity. Social businesses integrate social media in to every aspect of the organization. They are more agile and adaptive and they provide real business value by creating a more engaged workforce and a closer connection between the organization and its customers. A key element of a social business is that all employees are empowered to engage in social media.

In the February issue of CW Bulletin, IABC experts look at the barriers to becoming a social business and offer tips for training and engaging employees to become stellar ambassadors for your organization’s brand in social media.

CW Bulletin is IABC’s award-winning monthly newsletter available to all members. Find the latest issue here. Membership has its privileges.

IABC loves new (and lapsed) members in February

In the spirit of Valentine’s Day, IABC is offering new and lapsed members an opportunity to save money while taking full advantage of all that IABC has to offer. For each new or lapsed member who joins or re-joins IABC during February, we will waive the usual $40 application fee.

New/lapsed members who enroll in February will receive one more benefit – a free month of membership for each new member you bring with you. (The benefit extends up to one year of free membership.) Note: That new member must also enroll during this promotion.

This special new member link will only be active from through the end of the month. Lapsed members can use this link during the same period.

Enjoy the benefits of IABC membership. Join (or re-join) today!