by Mike Spasoff | May 11, 2015 | Chapter News, Events, Events - Los Angeles, News
It’s been a year of change for IABC Los Angeles. Following our “lite-mode” plan we set out last summer, we have shifted from in-person events to online webinars to make better use of our resources. We’ve been happy to see many of you joining our webinars, and look...
by Mike Spasoff | Nov 7, 2014 | Chapter News, Events, Events - Los Angeles, News, Special Events
We’ve got a few great updates for you this month, including new board members and our very first online event! Chapter update The board and I have been quieter than usual over the past several weeks because we have been hard at work on fleshing out what it really...
by Mike Spasoff | Feb 24, 2013 | News
We live in a reputation economy, where who you are matters more than what you sell. As technology continues to advance, one-to-one customer relationships have turned into one-to-many, and unless organizations start to rethink or develop their reputation management...
by Mike Spasoff | Feb 24, 2013 | News
If you haven’t yet decided to attend this year’s World Conference, maybe finding out more about general session topics will persuade you. A sampling: Digital assassination: Protecting your reputation, brand or business from online attacks Getting the pulse of the new...
by Mike Spasoff | Feb 24, 2013 | News
What do CEOs value in communication? Marketwire sponsored an IABC Research Foundation study that found the answer to that question and more. Here are podcasts of three of the interviews conducted for that study. Conversations with CEOs, Interview No. 1 Eric Morrisson,...