Beginning Tuesday, Oct. 9, IABC will begin testing weekly messages to promote professional development offerings, such as webinars and small conferences. Testing will take place for approximately two months in various test regions throughout the world, with weekly e-mails replacing the daily IABC e-mails that members currently receive.
Comparison of click-through and registration rates will help the marketing team understand if members open and respond to the weekly digest at the same level as they currently respond to the daily e-mails. This information will help determine the best way to address members’ concerns regarding the number of messages they receive from IABC, while ensuring that members are seeing – and taking advantage of – the variety of professional development opportunities that IABC International, regions and chapters provide.