IABCLA met for its Coffee Connection meeting on September 8 at Ambrose Cafe in Pasadena. Grant Skakun, IABCLA director of newsletters and instructor at Eucrest Writing, led a conversation about clear and effective writing with fellow board members, IABCLA members, and communications professionals.
Topics discussed included analyzing the audience before writing, achieving the purpose for writing, following a writing process, structuring key messages, using professional word choice, following style guides, and improving writing performance.
Coffee Connections are fun and engaging opportunities to network with colleagues, discuss topics related to our field, and enjoy coffee and pastries. Check the IABCLA calendar for our next meeting.