March 20th, 2009 Event wrap up: venturing into new territory, experiencing a new approach to writing

After spending some time networking and catching up over breakfast, we spend an hour and a half with Virginia Green, PhD, who took us through some exercises to help up approach writing in a new way.  We drew self portraits using 5 lines (!), brainstormed over a Vermeer painting, explored our strengths through an entrepreneurial lens, and then tied it all back to tapping into right brain creativity as well as left brain analytics and language.

Here’s a video wrap up from some of the participants:

[kml_flashembed movie="http://www.youtube.com/v/2F4hjtlEEes" width="425" height="350" wmode="transparent" /]

In order of appearance:

Jeff Gilling of McCrindle Research, visiting from Sydney, Australia

Rebecca Mikkelsen, new IABC member recently relocated to Los Angeles

Virginia Green, our esteemed speaker, and

Kerry Bonner, IABC member and PR/Marketing freelancer.

Selecting and Selling Freelance Services – Hear it now!

Please find below the full podcast of our recent breakfast meeting in Woodland Hills – our panel of experts discussed what it takes to be a successful freelancer, and what to think about if you need to use a freelancer for a project in your company.

We all got some great insights and thrashed out the topic quite thoroughly!  Thanks to Bill, Deborah, Charlotte, and Judy, our panelists – and thanks also to the audience members who contributed their own insights and asked great questions…

This is the PODCAST LINK

Here are some podcast markers for you:

Introductions until 5 min 20

5:20 Bill Spaniel – from an employer’s standpoint, what’s he looking for in a Freelancer.

13:40 Charlotte Lassos – discusses personality fit, connections/referrals, persistence when hiring

17:30 Charlotte Lassos – stand out as a Freelancer, show you care/be responsive, portfolio tailored to needs, never burn bridges.

20:50 Judy Sterling – anecdote about friends, acquaintances – make sure you let them know what you do -great potential business sources.

27:10 Deborah Hawkins – branch out, try new things if you need work/having a lull, use IABC (fabulous for connecting)

31:15 Audience Questions – what about graphic design/creative Freelancers, what about collaboration (dynamics of pulling a team together), how to pull a team together, etc.