We had a great meeting at Edison on February 19. More than 60 people attended to hear communications superstar Angela Sinickas talk about “Measuring Communication’s ROI on a Shoestring Budget” – and in some cases, with NO budget.
Angela’s presentation was jam packed with useful ideas that participants could walk away and implement the next day – from low-cost/no-cost research techniques to a host of grids (she loves grids) that can help you demonstrate your value to even the most skeptical senior exec.
You can listen to the presentation here. (please be patient with the download — it’s a big file.)
Thank you, Angela!
Many thanks to Zanku Armenian and the fine folks at Edison for hosting the meeting and providing a buffet of yummy hors d’oeuvres. Zanku and his colleague Jeramy also did a presentation on all the neat stuff Edison is up to with their communications and advertising.