From IABC, consider this upcoming free-to-members webinar by Angela Sinickas, noted communications measurement expert and authority!

PR today is about building communities with media, journalists, bloggers and other stakeholders – and then sharing information with them. It takes a new mindset, new tools and new metrics. If you do it right, you can enjoy greater success than ever before. Learn from those who are living in and profiting from this new reality.
Angela Sinickas, President of  Sinickas Communications, Inc., an international communication consultancy helping corporations achieve business results through targeted diagnostics and practical solutions, shows us how to tie PR efforts directly to behavior changes that generate revenue and then how to calculate the ROI of our efforts.
This is webinar #5 of a free 6-part series: “How to Supercharge Your PR Program with Social Media.”

Register and get more details here.