by IABCLAAdmin | Oct 20, 2022 | Corporate Communications, Marketing, News, PR, Social Media
Note: the following article recently appeared in Catalyst, the official publication of IABC. By: Elizabeth Williams, ABC, FRSA, and Mike Atkins, CPC Even before the pandemic challenged our notions of, well, everything, consumer trust was on the decline....
by IABCLAAdmin | Aug 28, 2020 | Corporate Communications, Marketing, News, Professional Development
By Bob Finlayson and Paul Brunato The changing media landscape has resulted in brands self-publishing an increasing volume of content. But this content often fails to engage and resonate with target audiences. With proper analysis, readily available digital tools can...
by Nicole Maury | Oct 10, 2013 | Chapter News, Events, Events - Los Angeles, Marketing, Networking, News, PR, Professional Development, Social Media, Uncategorized
(Los Angeles) On Tuesday, October 8th, 2013, IABC Los Angeles hosted a networking media panel event with Media Leaders at the ROC Center Santa Monica. Moderated by Josh Ochs, the integrated communications panel covered everything from effective content creation,...
by Nicole Maury | Nov 19, 2012 | Chapter News, Corporate Communications, Employee Communication, Events, Events - Los Angeles, Marketing, Networking, News, PR, Professional Development, Social Media, Writing
One of my favorite laugh-out-loud commercials of all time is when a then-unknown Jane Lynch (of “Glee” fame) hammers a microchip into the forehead of a new customer at Washington Mutual’s competing bank. A few moments later Jane’s colleague tries to...
by Nicole Maury | May 14, 2012 | Chapter News, Corporate Communications, Employee Communication, Events, Events - Los Angeles, Marketing, Networking, News, PR, Professional Development
Scientists are great master storytellers. One of the Voyager themes at NASA’s Jet Propulsion Laboratory in Pasadena is “reaching out to touch where no one has gone before.” IABC-LA members got to participate in an event never before offered through the chapter:...
by Nicole Maury | Mar 23, 2012 | Chapter News, Corporate Communications, Employee Communication, Events, Events - all iabc, Events - Los Angeles, Marketing, Networking, News, PR, Professional Development, Social Media, Writing
IABC-LA presented a highly informative panel of communication experts to discuss “Communicating Complex Change: Health Care Reform” on March 21, 2012 at event program sponsor L.A. Care Health Plan’s headquarters. Cheryl Farrell, Board Member of IABC-LA, moderated...
